Experience

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  United stations radio networks

  Jul 2008 - Oct 2020

  Built a book of business that annually averaged $7.3 million in 2012-2019, from a starting point of just $3.5 million, despite flat revenue growth in the industry.• Delivered $1.9 million in Q2 2020 billing despite extensive pandemic-related cancellations; left the position in October still on-pace to make the 2020 budget.• Engaged in a multi-company effort to bring AbbVie Pharmaceuticals into radio, closing a $465,000 deal in 2017; growing that to $935,000 annually 2018-2020.• Developed multiple digital content vehicles for Chicken Soup For The Soul and oversaw the video team that produced a viral sensation, garnering 2 million views and extensive media coverage. Show less - Built a book of business that annually averaged $7.3 million from 2012 through 2019, from a starting point of just $3.5 million, despite flat revenues in the industry during that period - Created crucial marketing and audience engagement outlets for USRN’s diverse radio properties, as well as sales extensions for multi-channel sponsorship opportunities - Positioned USRN’s developing digital sales assets to secure $125,000 in additional spending from NAPA Auto across 2015-16, growing the investment to $130,000 in 2017 - Closed the largest deal in Bloomberg Radio history ($900,000) by showing WeatherTech the value of replacing their longtime local Radio with a customized national campaign in 2016 Show less - Built a book of business that annually averaged $7.3 million from 2012 through 2019, from a starting point of just $3.5 million, despite flat revenues in the industry during that period - Developed the new position of Digital Assets & Midwest Sales in 2015, coordinating (across multiple departments) the growth, marketing, and sales of digital assets (Video, Mobile App, Social Media, Streaming, and Podcasts) - Brought Rite Aid back as a client in 2014, delivering an average of $800,000 annually through 2016, after originally developing them into a $600,000 average annual investment from 2010 through 2012. In 2013, when Rite Aid was reassigned due to a company-wide territory realignment, they did not invest with USRN - Concluded a three-year pursuit of Ford Motor Company by closing a $1.1 million deal in 2013, then averaged over $1.5 million in annual spending from 2014 through 2019 - Capitalized on an existing relationship from a previous agency to close a deal with OfficeMax via their new agency in 2012, then turned it into over $1.6 million in billing across 2013 and 2014 - Named property lead for National Association of Realtor’s Real Estate Today program in 2011, delivering Quicken Loans as the annual presenting sponsor from 2011 through 2014. Leveraged personal presence at the annual NAR convention to develop a hugely successful custom in-program awareness campaign for the Sprinkler Coalition, complete with interviews and special features in 2012 - Brought Safelite Auto Glass into National Radio for the first time, with their $550,000 in annual spend the largest new investment for our company in 2010 - Finished first full year (2009) with sales 29% over budget in a near flat market Show less

  • VP, Digital Assets & Midwest Sales

    Oct 2016 - Oct 2020

  • Manager - Digital Assets & Midwest Sales

    Jan 2015 - Oct 2016

  • Account Executive - Midwest Sales

    Jul 2008 - Jan 2015
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  Key networks

  Oct 2020 - Apr 2021

  Vp, midwest sales

  Brought in to add instant industry credibility, create consistent longterm billing, and design sales strategies and resources for a start-up National Audio company.• Closed a company-record $315,000 deal with Merrill Lynch within a month of hire.• Earned new and repeat business from AbbVie, Merrill Lynch, and Cintas, totaling over $925,000 in just six months.• Leveraged a longtime client relationship to successfully sell a customized four-month endorsement opportunity on a newly developed Country music show.• Sought out and successfully built a relationship with a start-up beverage company to utilize a major national celebrity for custom endorsement spots, their first ever such investment.• Created and led the effort to target mid to upper-market car model manufacturers for custom campaigns reaching Bloomberg’s affluent listenership. Developed the sales strategy, materials, and qualitative data, and then executed the approach to dozens of automakers.• Planned, designed, and positioned the sales materials for all advertising vehicles to best fit demonstrated areas of specific need for agencies and clients in National Audio. Show less

• 

  G networks

  Aug 2021 - Dec 2021

  Director of network sales

  Hired to anchor a totally rebuilt National Audio sales operation, adding the entire Southwest and West regions to longtime Midwest region responsibilities. Played a crucial role in returning sales business to a strong enough point to enable a successful merger at the end of 2021.• Closed the largest piece of business in company history, a $2.5 million annual deal with Progressive Insurance via a longtime client relationship, within five months of hiring.• Sought out and successfully established a relationship with Harry’s Razors, a major spender in the Southwest, then grew the account into a consistent repeat client.• Built in-depth relationships with the biggest Audio agencies in the West, closing repeat sales for Liberty Mutual, Angi, and over a dozen other small and mid-sized national clients.• Spearheaded the effort to use National Audio industry spending reports from 2019-21 to ensure complete company coverage of all relevant market spenders.• Developed the strategy and led the campaign to target competitors of National Audio spenders who were not yet using National Audio, to entice them into the medium. Show less

• 

  Heartland

  Jan 2023 - Sept 2023

  Manager - small business
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  Clearent llc

  Oct 2023 - Mar 2024

  Manager - small business relationships