Melissa Falcon

Experience

• 

  USA TODAY

  Jan 2003 - Jan 2004

  Graphic Design WEEKEND Magazine Intern

  • Collaborated with the Art Director to perform type and color corrections for the weekly publication of USA WEEKEND Magazine.• Played a key role in the design and layout of the new Mas Magazine, contributing to all aspects of the project.• Developed monthly feature elements tailored to the target market, ensuring their visual appeal and effectiveness.• Worked closely with a team to brainstorm and execute conceptual development and design projects.

• 

  American Pharmacists Association

  Jan 2005 - Jan 2008

  Graphic Designer

  • Managed all aspects of design projects, including concept development, layout design, meeting deadlines, obtaining printing quotes, conducting art searches, and preparing files for printing. Proficiently created various design materials such as publications, logos, advertisements, brochures, posters, web-ready files, and direct mail.• Collaborated closely with Editors and Writers to establish the layout and art direction for the Student Pharmacist publication, effectively creating a cohesive brand and significantly increasing readership.• Demonstrated meticulous attention to detail by collecting and preflighting all advertisements for the monthly published Pharmacy Today magazine and Student Pharmacist, resulting in a decrease in printing errors and associated costs.• Efficiently multitasked and worked closely with internal clients on a variety of time-sensitive projects, including print media and web file creation, ensuring timely and high-quality deliverables. Show less

• 

  KPMG US

  Jan 2008 - now

  • Seamlessly delivers comprehensive design creatives to the C-suite executives of a FORTUNE 100 company, encompassing impeccable presentation design and other visually captivating support, all within strict timeline deadlines.• Proficient in creating captivating digital and print materials, such as social media graphics, web graphics, ad banners, email creative, and infographics.• Inspires new ways of thinking and explore the unknown using fresh and unique approaches to design to create and solve visual communication opportunities that brings to life the brand through design and storytelling. • Works with existing creative and delivers supporting designs, as well as executes original designs based on supporting strategy and brand guidelines. Show less • Selected to join an exclusive team dedicated to managing the firm's highest-grossing accounts, bringing an unparalleled level of design expertise, and demonstrating exceptional skills in concept developing and specialized customer service.• Collaborated closely with marketing professionals to develop tailored design campaigns for each account, aligning with their annual plans and objectives. Recognized as one of nine NDPPS designers selected for consideration in the Best of Brand 2017 by Global Brand, representing the U.S. member firm.• Developed and implemented design strategies that aligned with client objectives, resulting in increased customer satisfaction and repeat business.• Eagerly embraced the opportunity to contribute to the firm's digital design growth, actively involved in developing client-specific microsites to optimize their online presence. Show less • Provided support and creatively conceptualized layout, design, and production work, including executive level marketing brochures, fact sheets, packaging, logos, corporate event materials, signage, and electronic communications.• Led design projects from concept through production, meeting all deadlines, including coordinated outsourced project requests with the in-house printing department and outside vendors.• Played a key role in the firm's growth strategy by providing valuable assistance and contributing to numerous winning proposals, ranging from thousands to millions of dollars.• Collaborated with internal clients to determine the most effective deliverables that aligned with strategy and objectives, while considering the target audience. Ensured adherence to the firm's standards and brand compliance, resulting in visually impactful final products that reflected the brand's visual standards. Show less

  • Associate Graphic Designer

    Jan 2022 - now

  • Senior Graphic Designer

    Jan 2014 - Jan 2022

  • Graphic Designer

    Jan 2008 - Jan 2014
• 

  KPMG US

  -

  Graphic Designer