Majda Helkoudia

Experience

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  Instagram Page of @eat_with_lina

  Jan 2018 - Dec 2019

  Social Media Manager

  - Developed and executed targeted communication plans, resulting in a follower increase of 33% across all platforms.- Analysed publication performance and crafted a posting schedule that improved engagement rates.- Created a data-driven content strategy, utilising trending hashtags, which boosted visibility.

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  Citécom

  Oct 2019 - May 2021

  1/ Organized a design competition across France to highlight the mission of an NGO through an exhibition animated by workshops and conferences. - 400 students from business, design and art schools, 50 projects at the final, 1st student communication contest in France 2/ Taught the association’s members all software from Adobe Creation (Photoshop, Illustrator, etc.)3/ Designed logos, posters, flyers, brochures and other materials for more than 8 clients, also for + 10 events organized between 2019 and 2021.4/ Compiled data on our CSR goals and impact, wrote a report and handbook for the association's future generations with initiatives to take and guidelines to follow. Show less

  • Communication & Creation Department Manager / CSR Manager

    Aug 2020 - May 2021

  • Communication & Creative Department Intern

    Oct 2019 - Aug 2020
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  CONCILIUM - Accompagnement Digital

  Jun 2020 - Aug 2020

  Assistant Social Media Manager

  1/ In charge of the elaboration of mailings and 9 editorial calendars for CONCILIUM and their clients- Animation and definition of the editorial line and the monthly schedule of publications2/ Elaboration and publication of 6 online articles for CONCILIUM and their clients3/ Management of social networks (community manager) for CONCILIUM and 2 of their clients - Increased subscriber engagement on Linkedin, Instagram, Twitter and Facebook- In charge of writing and relaying content to boost their visibility 4/ Analysis of publications, traffic on social networks and website of CONCILIUM and their clients- In charge of 3 Excels analyzing the evolution and impacts of communication campaigns- Production of 9 performance reports in PowerPoint format Show less

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  SEPHORA

  Sept 2021 - Jul 2022

  On top of the missions already described, I did the following: 1/ Organization of the SEPHORA booth at the 2022 VIVATECH in the LVMH pavilion- Coordinated project management between SEPHORA US & EME, LVMH France and the VIVATECH organizers- Arranged and led weekly meetings between SEPHORA top management and LVMH Senior Managers- Operated and led the booth: reception and management of material and innovations, briefed key points to the staff, management of the staff, staffed on the booth. Resulting in successful products presentation to the public, consumers were excited to meet these innovations in stores and we outperformed the numbers we've had in mind in terms of direct interactions with consumers (2x the amount anticipated) Show less 1/ Supported the Project Manager on +4 innovation projects and supervised 2 myself (from exploration to pilot implementation):- Assessed needs and formulated of +15 customer journeys, 3 hypotheses of concepts to be tested, 1 business case formalization- Daily and weekly meetings with identified key stakeholders (CEO, CFO, Senior Manager, etc.) during project development- Coordinated and implemented test & learn, proof of concept (PoC), pilots and KPI analysis phases such as: - Successfully launched a digital innovation strengthening the fragrance online buying experience of SEPHORA - Successfully upgraded and relaunched a digital innovation strengthening the skincare in-store buying experience of SEPHORA - Production of weekly reports on the performance of 3 PoC2/ Study of existing trends and innovations with an emphasis on the retail and beauty world- Revamped the monthly newsletter format into mobile responsive newsletters destined to the digital/IT department, and the SEPHORA CODIR. Show less

  • Assistante Chargée de Veille & Innovation

    Mar 2022 - Jul 2022

  • Assistante Chef de Projet Innovation Digital

    Sept 2021 - Mar 2022
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  J2-Reliance Ltd

  Jun 2023 - now

  Business Development Manager

  Designed and implemented a comprehensive B2B sales strategy, incorporating email campaigns, LinkedIn strategies, and the development of a growth plan strategy to effectively reach potential clients and drive revenue growth.Identified key demographics and industries to target, leveraging previously gathered insights and data for effective outreach.Represented the company at events, effectively networking and developping key relationships to generate and close promising leads.Organised team events and intern communication campaigns, fostering a vibrant and stress-free office culture.Created a weekly LinkedIn column (“The Morning Bytes”) to drive client engagement and elevate the company's online presence.Designed the foundational framework for the new company website, prioritising user experience and aesthetic appeal.Structured commercial speech around company uses cases to create compelling presentations that articulate the company's offerings and value proposition.Delivered valuable leads through networking efforts at events, contributing to the company's growth and expansion. Show less