Mohit Nathani

Experience

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  Honda Cars India Ltd

  Dec 2014 - Jan 2015

  Sales And Marketing Intern

  • Undergone Sales and Marketing process training for HONDA Cars• Worked closely with the Service Manager and executed area-level projects to reduce complaints and increase customer satisfaction.• Organised promotional campaigns for the dealership• Executed a Customer Satisfaction Survey of 100+ customers in Lucknow/Kanpur region

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  EY

  Jul 2016 - May 2018

  Advanced Associate

  • Worked with the biggest US client of our region and performed audit procedures and analysis of financial statements as per Global audit methodology. Interacted with multiple partners and directors from US as a part of this project.• Drove communication with the team in US and contributed significantly to the expansion in area of audit performed by the offshore team which led to 50% increase in audit hours.• Applied the techniques and procedures performed on the major client while working with other clients of the region providing better ideas and improving efficiency.• Conducted presentations and interactive sessions on various work-related topics for the new joiners.• Reached semi-final stage of the KYC competition which saw participation of 120 teams across all regions.• Was awarded ‘Exceptional Client Service Award’ Quarter 3, FY17 for taking ownership of task and improving client interaction.• Was awarded 'Spot Award' – Quarter 1, FY17 for exceeding expectations and delivering great quality work.• 1 of the 3 new joiners (out of 60) to receive both awards in the 1st year itself. Show less

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  CORD - Chinmaya Organisation for Rural Development

  Mar 2019 - Apr 2019

  Development of Corporate Citizenship (DoCC) Internship

  CORD is the service wing of Chinmaya Mission and operates as a Trust and NGO which has been active in the field of holistic rural development for over two decades. It facilitates integrated, participatory and sustainable rural development in villages of Odisha, Tamil Nadu, Andhra Pradesh and Himachal Pradesh through guidance, funding and monitoring.▪ Developed a business model for collective inputs and outputs to small and marginal farmers ( Dairy, Backyard poultry etc.)▪ Analysed existing farm and allied sector practices in order to quantify input and output, emphasizing on situation analysis and providing suitable options to minimize input cost and increasing returns▪ Worked with Mahila Mandals and women’s Self Help Groups in 10 wards to identify improvement areas in their income generation initiatives by conducting in-depth interviews and focussed-group discussions▪ Created Calendar for demands for CORD to cater to the area▪ Curated matrix for leaders' selection to different groups, and for success measurement for the same Show less

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  Johnson & Johnson

  Aug 2019 - Oct 2019

  Marketing Intern

  • Initiated the revamping of mobile application and website of contact lens brand–Acuvue• Conducted consumer-immersions including 15 interviews of target consumers and retailers/influencers • Designed an exclusive loyalty program to build customer-relationship and grow retailer business• Planned online/offline activation and developed agency brief for the brand’s marketing campaign

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  Johnson & Johnson

  Aug 2020 - now

  - Marketing lead for Integrated Marketing & media planning for Acuvue brand - Johnson & Johnson vision- Deliver business and brand (share, penetration, brand health metrics) KPIs and operating plan for the portfolio- Develop and implement consumer and professional marketing plan for building contact lenses category and grow the business in India- Handling India content strategy for ATL, BTL and website communication in collaboration with leading creative agencies - Lead for media planning process & execution to build brand awareness, recall and consideration- Close engagement with creative, digital, media and BTL agencies to build digital & on-ground marketing campaigns including content development, media planning and PR amplification Show less • Design marketing strategy to build the contact lens category in India and acquire new consumers• Conduct and analyze consumer research to develop a deep understanding of Acuvue brand contact lenses target consumers and eye care professionals• Design marketing brief to creative and media agency and work closely with the teams to develop strategic and creative consumer marketing campaigns• Drive brand communication, digital/performance marketing and PR for Acuvue brand contact lenses portfolio• Partner closely with the media, advertising and analytics agency to define campaign performance metrics to ensure a high level of effectiveness• Cross-functional Integration: Performing a key role in assuring PR, brand & editorial are speaking with one voice to deliver consistent messaging• Develop and execute brand store for ecommerce platforms and generate leads through performance marketing• Emphasis on social media, influencer marketing, video & display ads to drive brand communication and tell a story Show less

  • Marketing Manager

    Oct 2021 - now

  • Management Trainee

    Aug 2020 - Oct 2021