Eddy Aad

Eddy Aad

Senior Sales Consultant

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location of Eddy AadLebanon

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  • Timeline

  • About me

    Senior Performance Marketing Manager | Ecommerce | Media Strategist | Content Strategist

  • Education

    • The Open University

      -
      Bachelor of Arts - BA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • Experience

    • Khoury Home

      Feb 2014 - Dec 2016
      Senior Sales Consultant

      ● Supervised and lead department staff by setting performance targets, providing training, and managing work schedules.● Assisted in resolving customers’ issues and ensured customer satisfaction.● Performed retail sales administrative tasks such as reporting, documenting, and monitoring general activities in an accurate and timely manner.

    • T.pro SAL

      Dec 2016 - Aug 2019
      Marketing Executive

      ● Developed and executed effective marketing strategies to increase visibility and sales.● Conducted extensive market research to understand customer needs, evaluate competitors, and analyze trends.● Collaborated with sales, logistics, and customer service teams to ensure alignment with overall company goals.● Analyzed marketing metrics and used data-driven insights to optimize campaign performance and improve ROI.

    • Freelance

      May 2019 - now
      Freelance Digital Marketing

      ● Managed social media platforms and created engaging content to increase brand awareness and customer engagement.● Built and optimized websites for search engines to improve online visibility and drive traffic.● Managed advertising campaigns on various platforms including Google and Meta.● Analyzed data and reported on campaign success to measure performance.

    • Accelerate Online

      Sept 2021 - now
      Senior Performance Marketing Manager

      ● Developed media plans that align with the client's marketing objectives and budget constraints.● Created media strategies designed to maximize brand visibility, customer engagement, and ROI.● Created and managed targeted e-commerce advertising campaigns across various platforms, such as Google Ads, Meta, TikTok, Snapchat, Twitter and LinkedIn.● Generated actionable insights from data to make informed decisions on budget allocation, campaign adjustments, and audience targeting.● Conducted A/B tests to fine-tune ad creatives and messaging for higher click-through rates and conversions.● Implemented and managed pixel tracking solutions. Show less

  • Licenses & Certifications

    • Digital Marketing Masterclass

      Udemy
      Mar 2021
    • Selling Strategies

      Starmanship & Associates
      Jun 2016
    • STEP Training

      Leuphana Universität Lüneburg
      Jan 2021