Daniella Fagan

Experience

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  VIVA Group of Companies

  Jul 1998 - Dec 2007

  Online Marketing Manager

  Managing all online lead generation channels, website content and functionality, 3rd party agency management, managing a team of 5. During the last 4 years at the company I increased the company revenue from online activity by 640%.

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  Interagency Network MLS S.L.

  Jan 2002 - Jan 2004

  Online Marketing & Communications Manager

  Managament of all online lead generation channels, MLS network membership communications, email marketing & newsletter creation, printed bulletin creation, web content management.

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  Save Our Soul (Radio & Events)

  Dec 2007 - May 2013

  Owner // Design & Marketing Director

  All design and marketing initiatives required for online radio station and live music events company. Production of flyers, posters, online promotion and e-commerce. Promotion of live broadcasting and publishing of live content and fan-base interaction online, social media, on site event coordination and artist promotion.

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  Guru Media

  Nov 2008 - Mar 2012

  Design & Marketing Director

  Full service creative marketing agency. My responsibilities included web design, graphic design, marketing and planning, consultancy, event coordination and promotion, budgeting / invoicing, social media marketing.

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  Antiss Groups & 1 Stop Money

  Dec 2010 - Mar 2012

  Web Design & Online Marketing Manager

  Graphic Design, web design, web marketing, strategical planning and reporting, SEO, social networking, forum management, CMS management and copy writing.

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  IPIN Global

  Mar 2012 - Apr 2016

  Head of creative design for GPSL Group (various brands trading within one group including IPIN Global - UK, Spain & Singapore) working with other designers within various established brand guidelines. I have a thorough understanding of all cross-channel marketing disciplines and design production for various mediums. I am strategic thinker, always aiming for the best user experience. I structure projects so that design marries seamlessly with purpose. I love to see projects through the entire creative process from the ideas stage, creative and concept development right through to copy writing, and final look and feel implementation.I work closely with all members of the Marketing team and manage relationships with varying 3rd party suppliers/agencies, producing a large body of work for various brands in a fast-paced environment that also requires excellent communication, interpersonal and project management skills.Responsibilities include: Graphic design and production for all digital channels including responsive web design, responsive email design, HTML & CSS, front-end and back-end interface design, usability and customer journey. Marketing conceptual planning, copy writing for engagement/conversion purposes, online assets design such as banners and landing pages.I also drive all conversion optimisation work, split testing and campaign optimisation for all online assets including emails, landing pages, banners etc. Offline art working for print design such as branding and corporate identity, exhibition stands and materials, press adverts, flyers, brochures and billboards etc. I also managed the Content Marketing strategy and Social Media Marketing team members.Marketing channels I work with include: Search PPC / SEM / display network (including mobile), email, social media, print, PR, content marketing/syndication, trade shows, seminars, live broadcast webinars and events. Show less Management of all cross-platform digital marketing and production for GPSL Group - 7 individual brands trading within the group including: IPIN Global (Spain, Miami, London & Singapore) & PropertyShowrooms.com - international real estate portal. Main responsibilities include: Digital marketing campaign design, production and management, team management (team of 7 people and currently expanding), strategic planning, branding, B2B promotion, social media, PR, industry exhibitions and face to face shows. Responsive (web and email) design, user interface, usability and conversion optimisation. Head of graphic design including online and print media plus email marketing design and optimisation. Managing Content Marketing & Social Media Marketing teams and copywriters. Budgeting, planning, strategy, analysis and overall department coordination.I speak fluent Spanish and although my career has involved mainly British companies, I have an extensive network of business contacts in varying industries in southern Spain. Show less

  • Creative Lead

    Aug 2015 - Apr 2016

  • Marketing Manager & Creative Lead

    May 2013 - Jul 2015

  • Marketing Coordinator & Designer

    Mar 2012 - May 2013
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  Don Gaucho

  Mar 2013 - Dec 2016

  Head of Marketing & Design

  Don Gaucho is an artisan gourmet Argentinian food production & distribution company manufacturing in southern Spain and exporting worldwide. My responsibilities included branding, graphic design for packaging, marketing and design of all materials and assets, brand management, new product development, online and offline marketing, event management, new business development (particularly for the UK market), social networking, event management, b2b communications and retail networking. I also help with international export and distribution where necessary.In my first month of managing the brand expansion into the UK, I acquired the largest international client to date, Marks & Spencer, with Don Gaucho products available nationwide within two months of international operation. Show less

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  Freelance

  Nov 2016 - Aug 2021

  Senior Graphic/Web Designer & Digital Marketer

  I create, design and manage varied online and offline marketing campaigns for businesses and individuals both locally and globally. I also provide marketing consultancy services for start-ups and new brand creation, or brands looking to improve their exposure, customer engagement, lead generation or brand awareness.I specialise in creative campaign design and marketing concept creation including but not limited to: Responsive UI and complete web design, email marketing campaign design, e-commerce platforms, landing pages, PPC ad creative, Social Media, audience segmentation marketing / remarketing, banners and other related digital assets. Other strengths include corporate identity and brand design, ad-hoc design and marketing for print media, content marketing, influencer marketing (Social Media/YouTube etc) and cross-channel conversion optimisation.I also have extensive experience in lead generation solutions, particularly email marketing and customer journey workflow. More recently I have focused heavily on customer segmentation and bespoke targeting via customised CRM systems and intelligent emailing platforms. I am excited by new technologies and have recently enjoyed working with pioneering digital solutions such as viral referral systems, behaviour-based CRM, custom social media targetting and retargeting through email.I have over 20 years' experience in delivering effective cross-platform marketing solutions and best-practice methods, particularly in the digital arena. I produce a large body of work for various verticals in sectors including real estate, travel, legal and financial services, interior design, media broadcasting, e-commerce, Cryptocurrencies, events, fashion, TV and multimedia, charities, premier league football, gambling, holistic healing / wellness, food/drink and hospitality industries. I enjoy working on varying creative projects that inspire and engage but also deliver cost-effective measurable results. Show less

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  My TMS Journey

  May 2020 - now

  Founder / Designer / Coach / Mind-Body Yoga Instructor

  Part recovery resource, part case study, 'My TMS Journey' is a website dedicated to the resources I used to break free from years of chronic pain. https://mytmsjourney.com/

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  Global Healing Project LTD

  Jul 2024 - now

  Co-Founder & Creative Director

  GHP is an AI-powered mind-body recovery assistant and hub of knowledge collated from publicly available content from experts in the mind-body medicine arena such as websites, podcasts, videos, blogs, research papers, success stories and case studies. GHP is tailored to folks looking to recover from chronic conditions and includes various unique in-built smart healing tools.