
Asiah Smith
Lead Style Advisor/Key Holder

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About me
E-Commerce Manager| Retail Expert
Education

South-Doyle High
2004 - 2007Diploma General StudiesActivities and Societies: Key Club, Journalism Newspaper Editor, Track, Cross Country, Prom Committee, Senior Superlative - "Best Dressed"

University of Kentucky
2007 - 2011B.S. in Merchandising, Apparel, and Textiles Fashion MerchandisingActivities and Societies: MANNRS - Minorities in Agriculture, Natural Resources and Related Sciences is an organization that helps to develop a network between minority agriculture and natural resources students and professionals from the academic institutions, government sector and industry. The UK MANRRS members helps promote the advancement of members of ethnic/cultural groups that are underrepresented in agricultural and related sciences. William C. Parker Scholarship 2007 - 2011*Merchandising, Apparel and Textiles (MAT) Club - Throughout the year MAT Club officers invite successful MAT interns, alumni, local business owners, retail store managers, visual merchandisers, designers, and career consultants to speak at their monthly meetings. MAT Club members also make trips to local boutiques and retail distribution centers. These field trips are opportunities for students to see how retail processes and logistics operate… Show more William C. Parker Scholarship 2007 - 2011*Merchandising, Apparel and Textiles (MAT) Club - Throughout the year MAT Club officers invite successful MAT interns, alumni, local business owners, retail store managers, visual merchandisers, designers, and career consultants to speak at their monthly meetings. MAT Club members also make trips to local boutiques and retail distribution centers. These field trips are opportunities for students to see how retail processes and logistics operate while also interacting one-on-one with facility managers. Every spring, MAT Club members visit AmericasMart in Atlanta. AmericasMart is one of the world’s largest wholesale trade centers for gift, home furnishings, and area rugs; members participate during the apparel and accessories trade fair. Show less
Experience

Justice
Nov 2005 - Mar 2012Lead Style Advisor/Key HolderCOMPANY PROFILEJustice, a division of Ascena Retail Group, Inc., is the largest tween specialty retailer in the world. Known as the destination for fashion-aware tweens, Justice provides the hottest fashion merchandise and accessories for tween girls, ages 7–14. Justice celebrates tween girls through an extraordinary experience of fashion and fun. Justice began working in 2015 to create clothing that offers options for all girls, regardless of their interest in glitter. They modify current trends to meet the needs of girls, including modesty and active playwear. Their clothing is designed in good taste to be enjoyed by both parents and girls.JOB DESCRIPTION- Provided outstanding customer service for tweens ages (7-14) and moms- Led merchandise selection, pricing, planning and marketing- Translated trends and creativity for products that worked best for the customer- Conferred with store manager to obtain information about customer needs and preferences- Supported Store Sales Leader in performing store opening & closing routines- Coordinated floor sets, visual displays, and styling mannequins according to visual planogram- Supervised 8-20 store associates- Assisted with talent acquisition, associate development and retention- Managed and achieve financial metrics and goalswww.shopjustice.com Show less

EXPRESS
Jun 2011 - Aug 2011Visual Merchandiser InternCOMPANY PROFILEExpress, Inc. is one the biggest American fashion specialty retailers that caters mainly to young women and men professionals. The targeting ages range from 20 to 30 year old customers. Express is the style source for fashion-forward young women and men, for everything from first job interviews to weekend parties. They believe in living for the moment, dressing for the moment and having a strong individual style.Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico.Express also markets and sells its products through its e-commerce website, www.express.com, as well as on its mobile app. JOB DESCRIPTION- Created visual lifestyle mannequin window displays- Controlled floor sets and store layout according to planogram- Answered customer questions regarding store merchandise, department information and pricing- Assisted customers in the dressing rooms while adding on merchandise- Monitored and analyzed sales records and consumer purchasing trends- Planned and coordinated the availability of products for advertising and promotion purposes- Removed damaged, out-of-code, not-in-set and discontinued items from displays- Assembled promotional displays, including quarter and full-size point of purchase displays- Pinpointed incremental sales for sales representatives to pursuewww.express.com Show less

Forever 21
Aug 2011 - Nov 2011Visual Merchandiser InternCOMPANY PROFILEForever 21 is an American fast fashion retailer with its headquarters in Los Angeles, California. The fast-growing retailer operates more than 600 stores under the Forever 21, XXI Forever, Love 21, and Heritage 1981 names. They are known for their trendy offerings and their low pricing. The chain, which helped to pioneer fast fashion, offers cheap and chic apparel and accessories for women, men, teens, and kids. It also carries women's footwear, lingerie, plus sizes, and cosmetics. Forever 21 is the 5th largest specialty retailer in the United States.JOB DESCRIPTION- Supported daily merchandising, styling, floor set planning and execution, replenishment, launches, updates, planning and execution, shipment, zero selling reports, loss prevention, and service- Reviewed and responded to all emails and corporate visual communications daily- Ensured floor is replenished per company guidelines which includes following up with staff to ensure accuracy- Trained, coached, and directed associates on merchandise handling, shipment processing, merchandise presentation, and visual techniques as needed- Partnered with the leadership team to make product placement adjustments based on selling, inventory ownership, and merchandising reports- Ensured all delivery information is accurately reported to verify all shipment‐related paperwork meet audit requirementswww.forever21.com Show less

Gap Inc./ Gap
Nov 2011 - Feb 2013Visual CoordinatorCOMPANY PROFILEThe Gap, Inc., commonly known as Gap Inc. or Gap, (stylized as GAP) is an American worldwide clothing and accessories retailer. The Gap originally targeted the younger generation when it opened, with its name referring to the generation gap of the time. Gap Inc. is a global company with five distinct brands — Gap, Banana Republic, Old Navy, Piperlime and Athleta.Gap is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies. With more than 150,000 employees and almost 3,300 company-operated stores and around 400 franchise stores, their presence is felt around the world.JOB DESCRIPTION- Influenced customer buying decisions by communicating about the quality, value, and style of Gap products - Utilized Gap Card and store promotions to create sales and build customer relationships- Prepared merchandise for sales floor and replenished floor and shipment as needed for customers satisfaction- Maintained knowledge of current sales and promotions, policies regarding payments, exchanges, and security practices while balancing multiple customers in a fast paced environment- Created visual marketing and styled window displays- Maintained store standards to enhance customer shopping experiencewww.gap.com Show less

Cellular Sales
Mar 2012 - Feb 2013Sales RepresentativeCOMPANY PROFILECellular Sales is a wireless retailing company. It is recognized as the largest Verizon wireless retailer in the United States. Cellular Sales has more than 5,000 team members and operates over 600 retail locations in 34 states. In 2012, the company was ranked on Inc. Magazine's Inc. 5000 list as the 60th fastest growing U.S retailer. Cellular Sales has differentiated itself from all others in the wireless industry by providing concierge level service both during and after the sale. Throughout their continued growth, they have remained committed to empowering customers and teamwork to achieve their personal and professional goals. Cellular Sales is not only an incredible opportunity for the savvy sales professional, they also specialize in developing less experienced individuals wanting to achieve a new level of professional success. A key component to their ongoing success is maintaining a diverse, adaptable team that can relate to an ever-changing industry and customer base.JOB DESCRIPTION- Placed outbound calls to existing customers for service and sales while servicing existing accounts- Improved call center functionality and service capacity by resolving customer complaints efficiently and quickly- Recommend upgrades to cell phone and wireless phone devices- Managed customer calls effectively and efficiently in a complex, fast-paced and challenging call center environment- Analyzed high call volume and average call time to monitor Customer Service Representative performance and productivity- Maintained technological knowledge of cutting edge technology and product informationwww.cellularsales.com Show less

Charming Charlie
Mar 2013 - Nov 2013Visual Operations SpecialistCOMPANY PROFILECharming Charlie is a women’s contemporary jewelry and accessories retailer. The brand is known for merchandising its assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear, and more. Charming Charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that's been helping women find their fabulous since 2004. Charming Charlie has been recognized for leading a retail revolution. Their uniquely designed in-store experience features a breath-taking volume and variety of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find. With more than 250 stores in the United States stocked full of the all latest trends, Charming Charlie is spreading style from coast to coast with fabulous, affordable fashions and insider style advice that has women coming back again and again.JOB DESCRIPTION- Delivered exceptional customer experience by creating and maintaining an elevated in-store environment- Assisted customers in putting together outfits- Demonstrated product knowledge and awareness of all promotions- Directed planning and implementation of visual merchandising, marketing and product strategies- Maintained visual standards and stockroom organization- Replenished sales floor- Achieved productivity goals through execution of best practices- Completed opening and closing tasks Show less

ZYP Coatings, Inc.
Jan 2014 - Feb 2017Export SpecialistCOMPANY PROFILEZYP Coatings, Inc. specializes in producing the most complete line of paintable refractory coatings for high-temperature protection of metals, ceramics, and graphite. Areas of use are metal melting and forming, release agents, lubrication, masking, sealing, atmosphere protection, etc. Industries served include primary aluminum manufacturing, nonferrous foundry, superplastic forming (isothermal forging), zinc hot-dip galvanizing, heat treating, extrusion, glass, sintering (powder metallurgy), and many areas of research-and-development (R&D).ZYP Coatings is now known and sells its products directly worldwide, and is “World Leader in Boron Nitride Coatings” … with the monikers “Formulated with Ultra-High-Purity Boron Nitride” and “Foremost in Product Quality, Service & Selection since 1982”.JOB DESCRIPTION- Initiated customer service to domestic customers and purchasing agents - Provided reception support for those who call, visit and email- Screened technical emails and calls- Processed orders in accordance with customer specifications - Prepared and updates correspondences and fulfills customer needs to ensure satisfaction- Assisted with product labels and all order desk administrative files- Obtained quotes for outbound freight as necessary- Checked shipping invoices for accuracy- Coordinated orders with shipping and scheduling- Responsible for performing tasks such as filing, updating customer records, and maintaining shipping recordswww.zypcoatings.com Show less

Hollister Co.
Apr 2017 - Mar 2018Assistant ManagerCOMPANY PROFILEHollister Co., often advertised as Hollister or HCo., is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its So-Cal-inspired image and casual wear. In 2008 Hollister was ranked as the second most preferred clothing brand of US teens on a long list of West Coast companies. Hollister's price points are about 20% lower than its parent Abercrombie & Fitch. Clothing offered by Hollister Co. include but is not limited to "graphic" and "crew & tee" shirts, polos, henleys, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, cologne or perfume, boxers, and accessories.JOB DESCRIPTION- Directed sale floor activities ensuring excellence in customer service and resolving store level problems - Established sales goals, manage budgets, devise sales forecasts consistently maximizing sales and profits- Supervised 6-20 employees to ensure team building and development - Oversaw personnel management with store manager by interviewing, hiring, training, mentoring, coaching, and evaluating- Managed merchandise selections, window displays, and stocking - Applied strategies that improve shrink percentages - Maintained price accuracy of merchandise and ensure adequate stock levels- Merchandised current trends for profit in sales by visual presentationwww.hollisterco.com Show less

South Moon Under
Apr 2018 - May 2018Assistant ManagerCOMPANY PROFILE What began as a small surf shack in Ocean City, Maryland in the summer of 1968 has since evolved into an upscale casual shopping destination. Today, South Moon Under has over 28 locations (and counting) plus an online boutique. They are most loved for an ever-evolving assortment that allows the customer to discover something new with every visit; combined with their friendly yet high service environment which reflects the laidback mindset instilled in the founding store over 45 years ago.Inspired by the heritage at the beach and the lifestyle of their customer, the selection is versatile, innately wearable and treasured. South Moon Under strives to surprise and delight by providing fresh and unique pieces from established brands and emerging designers. They have built their company on building relationships with warmth and kindness and just like the brand, you’ll never outgrow it. It is their unfailing mission to connect & engage with the community to inspire moments of happiness.JOB DESCRIPTION - Assists the Retail Store Manager in planning and implementing strategies to attract customers- Directs sales floor activities ensuring excellent customer service and resolving store level problems - Establishes sales goals by tracking the progress of weekly, monthly, quarterly and annual objectives- Devises sales forecasts by consistently maximizing sales and profits - Oversee personal management by interviewing, hiring, training, mentoring, coaching, and evaluating - Manages merchandise selection by visual window displays and stocking products - Researches emerging products and use marketing strategies to update the store’s merchandise- Applies strategies that improve shrink percentage www.southmoonunder.com Show less

Lou lou boutiques
May 2018 - Jul 2020Store ManagerJOB DESCRIPTION - Maintain store staff by recruiting, hiring, and training employees- Promote store staff job results by coaching, counseling and disciplining employees; planning, monitoring and appraising job results- Formulate pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends- Create appealing and eye-catching visual displays that lead the customer through the entire store- Market merchandise by studying advertising, sales promotion and display plans; analyzing operating and financial statements for profitability ratios- Determine marketing strategy changes by reviewing operating and financial statements and sales records- Contribute to team effort by accomplishing related results as needed- Maintain inventory by implementing purchasing plans and staying in contact with vendors and shippers- Provide training to improve the knowledge base of the staff and utilize cross-training methods to maintain productivity when employees are absent- Organize special promotions, displays and events Show less

InHouse GFX
Aug 2020 - nowE-Commerce ManagerJOB DESCRIPTION - Manages development of web applications and services that support company's business strategy - Monitors site traffic and analyzes user behavior and feedback to improve usability and enhance E-Commerce platform- Insures all orders are received and processed in Ship Station - Handles decision making for the website, social media accounts, and online advertising- Orders new or existing products according to inventory - Monitors customer inventory levels - Collaborates with customers to create attractive sales floor displays and make sure products are prominently displayed - Addresses customer issues and solves customer problems - Ensures proper level of stock is maintained with proper signage and shelf placement Show less
Licenses & Certifications

Certificate of Security Awareness in Transportation of Dangerous Goods in accordance with requirements of U.S. Department of Transportation
Dec 2016
Honors & Awards
- Awarded to Asiah SmithBest Style Knoxville News Sentinel Apr 2007
Volunteer Experience
Denim Drive Participant
Issued by University of Kentucky on Oct 2010
Associated with Asiah SmithCommunity Volunteer
Issued by HABITAT FOR HUMANITY OF ANDERSON COUNTY on Feb 2017
Associated with Asiah SmithParticipant
Issued by Susan G. Komen on Oct 2016
Associated with Asiah SmithPre-College Upward Bound Volunteer
Issued by University of Tennessee on Jun 2007
Associated with Asiah SmithVolunteer
Issued by Ronald McDonald House Charities of Knoxville on Apr 2004
Associated with Asiah SmithVolunteer
Issued by Boys & Girls Clubs of the Tennessee Valley on Jan 2007
Associated with Asiah SmithVolunteer
Issued by GLSEN on Jun 2017
Associated with Asiah SmithVolunteer
Issued by SeriousFun Children's Network on Jul 2017
Associated with Asiah SmithVolunteer
Issued by STOMP Out Bullying™ on Sept 2017
Associated with Asiah SmithVolunteer
Issued by Operation Warm on Nov 2017
Associated with Asiah Smith
Languages
- enEnglish
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