Andrew Herbert

Experience

• 

  James Crystal Radio Group

  Oct 1998 - Sept 2009

  Vice President Sales

  Built and managed team of 20 sales reps that sold radio advertising packages for local and national clients for six AM/FM properties; Built and managed team of 20 sales reps for local and national sports radio advertising packages for The Miami Dolphins, The Florida Marlins, Florida Gators Basketball, Football teams and Florida State University Football;Managed and sold and coordinated radio remote and “on-sight” packages to local and national clients for “Grand Openings” and on-going promotional activitiesManaged sales of direct, local and national recruitment radio advertising packagesSold booth space and radio advertising packages for career fairs locally hosted by all six A M propertiesCreated print materials, program guides, floor plans, worked with decorators and coordinated all food and beverage packages for media related eventsSold and managed print advertising space in program guides and brochures Created and maintained a database made up of approximately two thousand local and national clients Sold booth space and radio advertising packages for The Palm Beach Home and Garden Show to local and national clients bi-annuallyCreated floor plans and worked with decorators for The Palm Beach Home ShowsCreated and sold print advertising in The Home and Garden Show brochuresResponsible for non-traditional revenue budgets on a monthly basisWorked extensively with promotions department on a weekly basis as well as supervised on sight broadcastsWrote and created copy for clients Show less

• 

  IHeartMedia

  Sept 2009 - May 2013

  Local Sales Manager

  Managed 4-7 sales reps for WJNO 1290 A M News Radio,1230 WBZT AM Talk Radio 105.5 FM WOLL, 94.3 FM WZZR, 98.7 FM WKGR, 95.5 FM WLDI and 92.1 F M WRLX. Sold local direct radio campaigns, concentrated on traditional, non-traditional and “out of the box” concept advertising proposals for local and national corporations. SPECIALIZING IN CREATING NEW BUSINESS for the Palm Beach market. Held weekly one on one meetings with sales reps, went on sales calls with local and national sales reps, traveled around the state of Florida closing business, compiled weekly, monthly and quarterly projections, compiled weekly, monthly and quarterly budgets. Show less

• 

  Entercom Communications

  Oct 2013 - Oct 2014

  Local Sales Manager

  101.1 KOSI F M, 99.5 F M The Mountain, 105.9 WALC, (Alice) and KEZW 1420 A M Built and managed a team of 7 sales reps specializing in developing new business for the Denver metro market; sold local direct radio campaigns- concentrated on traditional, non-traditional and “out of the box” concept advertising for local and national corporations.

• 

  JVC Broadcasting

  Oct 2014 - Feb 2017

  Regional Sales Manager

  93.5 FM WBGF, Rock, WSVU 95.9 F M, ”The Palm Smooth and Relaxing Favorites” and 900 AM Talk of the Palm Beaches. Built and managed a team of 10 sales reps; created and sold local direct and national radio campaigns; concentrated on traditional, non-traditional and “out of the box” concept advertising; wrote proposals for local and national corporations. Managed team performance and weekly activities. Estimated quarterly projections, prepared pacing reports, conducted weekly sales meetings, conducted one-on-one coaching, developed and trained sales reps; created sales packages for client events, concerts, trade shows and other non-traditional revenue opportunities. Created ad copy; wrote and approved spec spots for sales reps; created quarterly, bi -annual and annual budgets for sales reps; developed (26-52 week) media sales packages and kits that included digital and social media campaigns. Show less

• 

  LI Broadcasting Company

  Sept 2017 - Sept 2018

  Director Of Business Development

  Created and developed new business for Eastern Long Island radio WEHM, WBAZ and WBEA stations. Specialized in designing and selling creative direct radio campaigns for traditional, non-traditional and “out of the box” advertisers. Sold and set-up local live broadcasts, sold digital advertising concepts in all media campaigns, established and sold to new accounts, re- established, re-built and reinstated trust for existing and previous local business customers.

• 

  IHeartMedia

  Oct 2018 - Oct 2019

  Senior Account Executive

  Design digital marketing, advertising campaigns for iHeart media/radio including 710 WOR AM, Z100, WLTW 106.7 FM, WKTU 103.5 FM, Q104.3 F M and Power 105.1 F M. Create customized advertising and marketing solutions for national, regional and local corporations. Implement solutions and results driven campaigns utilizing outdoor/indoor events “tent pole events”, block radio shows, infomercials, live endorsements, on air personality testimonial programs, long-term campaigns that include digital and social media. Design multi-market radio, media campaigns in US Markets with podcasts and live weekly radio programming. Show less

• 

  Radio Herbert Consulting

  Oct 2019 - now

  Media Consultant