Prashanth Jawahar

Experience

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  DISHA COMMUNICATIONS

  Jul 2005 - Nov 2007

  Senior Copywriter

  Creating advertising campaigns for product, service launches, brandcommunication, presence and brand maintenanceRepresent the agency; undertake briefs, idealizing platforms foreffective brand communication.Carrying out creative assignments for clients (all media).To identify the need, conceptualize and execute creative tasks with thein house creative team.Co-ordination with the Media Team for press & broadcast releases

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  AIESEC INDIA

  Nov 2005 - Aug 2006

  President OGX

  Acted as an exchange controller for trainees.Successfully conducted an event ' BALAKALAKKAR".

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  Zazen Studios

  Jan 2008 - Jul 2010

  Writer / Director

  to Managing the entire operation of the company.Prepare business strategies.Developing road map for company’s progress.Marketing, client servicing. Maintaining cordial relationship with the Clients in meeting with their requirements and fulfilling them with the best of ability.Preparing marketing strategies Identify the correct mode of marketing communication.Cash flow analysis and projection for future businessExecution of work to get maximum benefit of cost, quality and delivery on time.Merchandising & Sourcing of relevant vendors Vendor Management, Development & Relationship Planning, budgeting and executing core promotional tie-ups, Events & Loyalty programme. Show less

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  The Little Gym

  Aug 2010 - Jul 2011

  Manager - Marcom

  HongkongMarcom-Manager (Marketing Communication)AccountabilitiesFinding out different channels to enhance offline & online communication.Developing marketing messages, organising campaigns for product launches and consumer promotion.Setting up platforms for online marketing and handling CRM related activities which included enhancing customer satisfaction level the customers and analysing their feedback.AttainmentsInstrumental role in organising marketing campaign with GROUPON which created a record no. of over 1700 footfalls.Spearheaded activities for 'Refer a friend campaign' consumer promotions which accelerated sales by 10%.Dexterously worked on creating an online consumer campaign 'SMILE' and brought about more than 200,000 hits from respondents.Fortuitously organised ad-campaign with FITTI DIAPER through EDMS creating a record no. of 356 footfalls.Significant role in managing a major event at one of the prime locations in Hong Kong 'Harbour City', attracted huge no. of footfalls over 1000.Implemented an integrated 360 degree communication plan to create an equal presence on all mediums.Directed a tie-up business plan to help retain customers where they are provided two offerings at the same place.Instrumental in launching a new product 'Colourful Kids', a cross business activity which saw a greater increase in the revenue by over 10%.Created a social media campaign to aid customers to touch base with the company which simplified the comm. Platform.Organised an SMS campaign which served as a tool in aiding customers to contact our base at any time. Show less

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  Sri City Integrated Business City

  Aug 2011 - Feb 2012

  Manager Marketing Communication

  • Responsible for creating new collaterals & materials for Marketing Communication• Manage & develop content for marketing programs & marketing initiatives• Communicate with partners, management, internal departments, and agencies to coordinate overall marketing efforts in accordance with organization goals.• Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter and the Association’s annual report• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Show less

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  Apollo Hospitals

  Jan 2012 - Jan 2013

  Manager - Marketing Communication

  • Develop branding and brand guidelines for Apollo Hospitals, Group entities and specific projects that may need branding• Develop group-level advertising & communication campaigns aimed at creating corporate and brand positioning• Create marketing communication and event-specific branding for group level marketing initiatives for the domestic market• Create Marketing collaterals, driven by business needs• Create thematic / topical communication for International markets – for mass audiences as well as niche segments like referral doctors & Health Care Facilitators• Undertake professionally conducted studies to understand consumer feedback to campaigns and gain insight on consumer behavior• Use communication to develop compelling presentations and proposals for prospective partners and customers, especially for International markets• Co-ordinate with Advertising agencies on a day-to-day basis to develop both group level & tactical communication Show less

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  ZAZEN CREATIVE WORKS

  Jan 2013 - Jun 2015

  Writer / Director . Producer

  Zazen Creative Works is full fledged video & film production house – where we believe that ‘creativity can transform growth, every walk of life and even living as a whole.’ Zazen Media works founded by professionals with over 10 years of hands on working experience in motion pictures, corporate films, and television commercials.We are driven by passion for we love to tell stories visually; capturing stories in any visual form.Our work exhibits and demonstrates the customer’s value and captures the best of the customers brand and helps the customer to sustain and grow in this competitive market Specialized in TV Commercials - Corporate Films - 2D/3D Animation films - Launch films production. Show less

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  ZAZEN MEDIA WORKS

  Jan 2014 - now

  Writer|Director|Producer

  Producing and Directing CORPORATE FILMS, TV COMMERCIALSZazen Media Works is a full fledged film production house which specializes in complete creation of Corporate AV s, Corporate Videos, TV Commercials etc

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  Sankalpa films

  Jun 2022 - now

  Writer | director