Leo BRIAULT

Experience

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  EDF

  Jul 2014 - Aug 2014

  Medical assistant

  Assistant to the secretariat of the control medicine department. Cap Ampere site

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  Domino's

  Jan 2015 - Jun 2015

  Employee

  - Delivery management- Front of house- Kitchen

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  McDonald's

  Aug 2015 - Aug 2017

  Manager Assistant

  Work-study manager apprentice:- Operational control of all sectors of the restaurant (kitchen, drive, front)- Food quality control- Receipt of weekly deliveries- Opening & closing management- Management of customer disputes

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  SMC

  Aug 2017 - Aug 2018

  Sales technician - Sales administrator

  Working in conjunction with a fleet of traveling salespeople throughout France:- Creation of commercial offers (price/availability/deadline).- Telephone prospecting campaigns- Entering and tracking orders- Handling disputes/complaints

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  Carrefour

  Sept 2018 - Aug 2023

  Total management of CRM activations from planning to performance analysis> All CRM channels with weekly campaign trafic driver online and on store :- Email > Newsletter & one shot operation - SMS > Commercial, loyalty & informative- Push notifications- Interstitiel- Mailing > with commercial offers>> More than 30M weekly volume reached>> All the campaigns constantly tested for channel complementarity and optimized with A-B testing and/or use of artificial intelligence to optimize KPIs (Persado).>> Use of a digital solution (Reelevant) to display consistent content to a customer based on their home store and their profile (lifestyle & consostyle).>> Framing, brief, execution and reporting of 360 operations relating to the PAC)> Construction and development of the Net Promoter Score of CRM campaigns with definition of NPS objectives >50 (Usabilla)> Redirection to the right internal contacts based on customer feedback through our campaigns to manage disputes> Configuration of in-store purchase voucher operations to support business in different food and non-food sectors (brief reception, system configuration, in-store printing test and incremental turnover studies, more than 50M€)> Wine fair CRM management being a heavy and total cross-channel operation:- Targeting customers according to participating stores and wine consumption- Allocation of offers according to the consumer profile- Sending a paper mailing with an offer to use in store- Reminder of the offer and additional sales in digital CRM (Email, SMS, push notification)- Dynamic website display for all customers with an offer- Analysis of the transformation rate and turnover generated Show less Support for the implementation of Online and Offline marketing campaigns- Development of CRM 360 systems for seasonal and national operations:- Creation of communication supports (emails, SMS, cash receipts, push notifications, paper mailings, etc.): creation of briefs, monitoring and validation of creations, validation of proofs,- Coordination of internal and external partners- Setting up marketing campaigns in the Unica campaign management tool- Analysis of campaign performance and proposals for action plans Show less Develop customer acquisition for the company's New Business by :Addressing customers according to their purchasing behavior with an adapted offer linked to the pure players of the Carrefour ecosystem (Quitoque, Croquetteland, CRF Numérisation, Carrefour Grands Vins, Grands Vins Privés, etc.);Creating targeted online and offline communication media (E-mailing, Push notification, Interstitial, Mailing, SMS, advertising banners);Carrying out appropriate and optimal targeting;Ensuring the consistency of communication media with the company's graphic charter;Producing and analyzing reports throughout operations.Implementation of a 360° CRM system for operations originating from merchandise management in:Carrying out targeting linked to the purchasing behavior of Carrefour customers;Programming cash coupons to be printed in stores nationally (Hyper + Super);Analyzing performance and adjusting areas for improvement after each operation. Show less

  • Manager CRM 360

    Oct 2021 - Aug 2023

  • CRM project manager - Sales department

    Aug 2020 - Sept 2021

  • CRM project manager - Store highlights

    Sept 2019 - Aug 2020

  • CRM project manager - New Business Digital

    Sept 2018 - Aug 2019
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  PVT Australie

  Aug 2023 - Mar 2024

  WORKING HOLIDAY VISA
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  KFC France

  Mar 2024 - Aug 2024

  Manager CRM & Fidélité

  > Operational campaign management on Braze for the France & DOM-TOM restaurant network> Strategic project management, including the creation of marketing automation campaigns (customer journeys) and RFM segmentation> Monitoring and analysis of weekly and monthly reports on France's loyalty program> Development and execution of promotional giveaway campaigns> Design and launch of a loyalty referral program

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  L'Oréal

  Apr 2025 - now

  Consultant CRM Marketing

  Team Inside Consulting > Implementation of the CRM strategy for La Roche-Posay and CeraVe brands> Management of ad-hoc and automated multi-channel CRM campaigns> Project management: optimisation of touchpoints for collecting opt-ins, action plan for reactivating inactive contacts, retention strategy