Rafaat Refaat

Experience

• 

  Elamir for Trading and Advanced industries

  May 2002 - Apr 2004

  Field Sales Specialist (Representative)

  - Responsible for Faisal and Haram area- Achieve sales targets via acquiring new clients and managing client relationships (new and existing) Maintaining a customer database and communicating with them.- Develop and implement sales plans according to company strategic goals and objectives, aiming to achieve the target on time.- Develop processes that drive business performance.

• 

  PepsiCo

  Jan 2004 - Jan 2017

  - Responsible for 11 representatives.- Distribute the sales targets among the sales representative's level.- Direct sales representatives and solve their problems and any customer issues related to the routes under their supervision.- Set clear routes and periodically match actual locations with their coordinates. Update customers' lists & add new customers to the routes.- Follow up on vehicles' loading and review the quantities of each product. Review monthly KPI reports and ensure all team KPIs are met.-Review the stock take and settlement of every sales representative periodically.-Review the monthly offers with the sales representatives to help increase the sales percentage. Perform daily field visits to evaluate, coach, and report the sales team's performance (Gate-to-Gate & Random Visits).- Follow up on commercial marketing equipment (displays at customers) and periodically report their status.- Provide coaching to sales representatives and ensure performance improvement. - Ensure the company policies are followed and implemented by the sales team. Show less - Responsible for Hypers and Clubs in the west of Cairo region and a team of six representatives.- Develop business relationships to expand the company’s customer base, build new business relationships, and report pertinent data.- Create exceptional sales pitches for prospective clients.- Penetrate all targeted accounts and radiate sales from within the client base.- Identify key decision-makers within the targeted leads and facilitate meetings to begin the sales process.-Last relationships and regularly follow-up with existing clients via phone and email to cross-sell and up-sell.- Keep clients up to date with the latest products and sales information and maintain clear client sale records in the database.- Resolve any customer issues and problems and deal with complaints to maintain trust.- Work with a multi-disciplinary team of colleagues to develop effective solutions and close plans for all qualified opportunities and drive their execution.- Develop cooperative closing strategy and tactics with sales management Show less - Perform sales and marketing activities to exceed sell-through forecast while maintaining positive customer relations.- Develop and maintain strong value-add relationships with store management and personnel. Implement selling tactics that focus on delivering the desired financial results to distribution. Support and implement strategic corporate brand marketing initiatives.- Develop primary knowledge of the marketplace.- Analyse market potential and communicate competitor market data. - Managing 150 TT accounts in Nasr city area.- Responsible for training and motivating new Sales Rep. Show less

  • Retail Sales Supervisor

    Jan 2010 - Jan 2017

  • Key Account Sales Supervisor

    Jan 2007 - Jan 2010

  • Retail Sales Representative

    Jan 2004 - Jan 2007
• 

  PepsiCo

  Nov 2017 - May 2024

  - Responsible for achieving and tracking the volume targets for necessary items and product lines per annual objectives and KPIs.- Distributes the monthly target of the assigned area to the sales representatives.- Evaluating the team's performance and take necessary actions to achieve the monthly sales target. - Adopting a corrective action every month by salesman\by as per his monthly objectives\KPIs.- Ensuring compliance with company policy, including “attendance records, vacations… etc.”.- Achieving numeric distribution by salespeople to increase the customer-base network while maintaining excellent relations with company key accounts/critical customers/distributors to ensure first-class customer relations are established.- Handling customers’ complaints and report them to Sales Unit Head when required.- Conducting weekly market visits to cover the geographical territory while ensuring proper documents upon each visit (sales by item, call cycle, and previous action plan) and generate the next visit action plan.- Leading by example while coaching and supporting the subordinates, particularly Senior SALES Reps./ Sales Reps and Van Salesmen, where applicable, by conducting frequent market visits and offering on-the-spot coaching to ensure business sustainability and proper people development. Show less - Managed a team of 29 representatives. - Reviewed pricing practices to ensure they are consistent with industry standards- Identified potential clients and developing relationships with them to build lasting business relationships-Created proposals that clearly articulated the benefits of a product or service offering to a customer in order to secure a contract or agreement to purchase a product or service- Managed the sales process from start to finish, including creating forecasts, managing budgets, and setting goals for each salesperson- Maintained relationships with existing customers to ensure they are happy with products and services offered by the company- Developed proposals that effectively address client’s needs and concerns- Trained sales staff on new products or services being offered by the company to increase their knowledge about offerings and enhance their ability to sell effectively- Worked closely with other members of the sales team to coordinate efforts and identify opportunities for growth in the market- Established a system for tracking sales leads to ensure they are followed up on in a timely manner Show less

  • Traditional Trade District Sales leader

    Mar 2020 - May 2024

  • Presale Manager

    Nov 2017 - Mar 2020
• 

  مناهل القصيم للمياة النقية

  Jan 2024 - now

  Riyadh Regional Director