Claudia Lopez

Experience

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  The Vidal Partnership

  Mar 2006 - Jan 2010

  Brands: Nissan, JCP, Wendy's and Sprint- Worked closely with Associate Director in the development of integrated media and communication plans for the Hispanic US audience.- Assumed a leadership role within the branded entertainment team at the agency taking on both ideation as well as project management responsibilities,- Participated in new business pitches. Brands: Sprint, MasterCard, Cadbury Adams- Stewarded multi- platform media plans. - Use of deep media and budget planning to ensure the optimal reach/frequency per client's goals.- Analyzed different cost-out scenarios that best accomplish clients’ reach/frequency and budget goals. - Assisted in the evaluation and development of upfront and scatter media plans.- Prepared and presented POVs Brands: Wendy's , MasterCardIn charge of flowcharts, media authorizations, allocations, post-buy analysis and traffic.

  • Communications Supervisor

    Oct 2008 - Jan 2010

  • Media Planner

    Sept 2006 - Oct 2008

  • Assistant Media Planner/Buyer

    Mar 2006 - Sept 2006
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  Independent Travel

  Jan 2010 - Feb 2011

  South East Asia & India Sabbatical

  Not all skills come from working at an office! Aside from some amazing adventures, traveling around the world helped me develop and cement the following skills:Negotiation, Communication, Planning & budgeting, Adaptability, WritingPlus in this day and age being able to understand, be appreciate and work through cultural differences and nuances, I think is a little step to making this world a better place.

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  Carat USA

  Feb 2011 - Sept 2014

  Associate Communications Planning Director

  I have deep Total Market and Multicultural Communications Planning experience gained from working for two of the most renowned Procter & Gamble brands: Gillette and Pampers; As well as from one of the most strategic agencies (CARAT) and people in the industry. In this role I developed and stewarded total market communication plans as well as tailored ethnic (Hispanic & African American) for Gillette & Pampers. My role required deep understanding of both media planning and consumer insights in order to develop strategies that can effectively deliver on the brand's goals. One of my key focus was to identify the role of each channel based on the consumers' specific mindset and where they found themselves within the purchase funnel. I then oversaw the strategic implementation and measurement of the communications plans.From this role I gained invaluable experience and ability to:- Think holistically and develop plans that are interconnected.- Think strategically and big picture. Going beyond the "how" and always asking the necessary questions to uncover the "why" and the "what" to develop sound communications plans.- Navigate and develop process.- Improved my listening and communications skills to effectively negotiate with partners & clients. This allowed me to finding the right compromises to create win-wins when working with a large network of partners, vendors and clients. - Evaluate different scenarios to identify the one that would be most effective, impactful and efficient. Show less

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  Accomplishment Coaching

  Jan 2013 - Jan 2014

  Life & Leadership Coach

  As a graduate and affiliate of Accomplishment Coaching, I coached and supported clients set and accomplish their goals by creating deep self-awareness and actions that moved them past what was holding them back.Additionally, I was part of the mentor coach team that sourced the ICF accredited Coaches training program provided by Accomplishment Coaching

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  Mama and Bean

  Nov 2014 - Mar 2024

  Blogger | Artist

  MAMA and BEAN is about providing ideas, stories and products that empower and inspire to create a happier, meaningful and sustainable lifewww.mamaandbean.com

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  REVAMP IT with Claudia

  Dec 2014 - Dec 2015

  Founder and Lead Coach

  REVAMP IT with Claudia provides coaching services for professional women who want to be accomplished and bring more meaning, freedom and happiness into their lives. Through my unique and powerful coaching programs I support women:* Regain a sense of purpose and meaning.* Learn how to chose and prioritize inline with the values and feel comfortable setting boundaries* Become more focused and productive, moving from hard work to intentional work* Learn how to balance the scales of perfectionism and freedom* Learn how to tame the urge of comparison and move past the blocks and drain from self-criticism * Discover and embrace their strengths, gifts, virtues and contributions* Transform their work and personal relationships by communicating authentically and powerfullyMy approach is introspective, collaborative and results oriented. My work with clients personalized and tailored to their individual needs.Areas of expertise include:• Authentic and effective communications * Balance• Emotional/Professional self-management• Productivity &Time-Management• Team Building• Work/Life Balance Show less

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  Putney Student Travel

  Jan 2015 - Jan 2015

  Leader | Teacher

  2015 Pre-college summer program in Amherst, Mass - Taught Marketing and Adversing - Design course curriculum and hands on learning experience for students - Create and organize team building, creativity, exploration activities in collaboration with other staff members.2010 - Community service and language learning program, Argentina - Led hand-in-hand with my co-leader a 4 week trip to Argentina for 15 teens. - Plan and coordinate community service projects with local organization, travel logistics for visit to different cities and towns in country, design and run activities for teens that helped them get immersed with the culture and language.- Adaptability, resourcefulness, communication, organization were critical skills that honed in during this experiences. Show less

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  On The Right Mind

  Nov 2015 - now

  Founder and Facilitator

  I am committed to helping create a better world by fostering understanding & connection: to ourselves & our ideas, to others and their ideas and to the larger whole.Beyond style & aesthetics, the value of our work rests on our deeply relational & strategic process. We hold our partners work as critically important to build a sustainable, equitable and liberated world. Thus, we aim to create valuable visual tools that can effectively respond to a strategic need in compelling & accessible ways.That's why our work is centered in building collaborative relationships with the people we partner with. Anchoring in process allows us be a strategic thought partner in ways that are supportive and clarifying, and it help us develop visuals that will move the work forward.We invite you to think of us visual strategists!Service includes: Visual Facilitation ( in-person & virtual) We transform conversations into visual synthesis that support learning, connection and collective sense-making.Strategic illustration & accompaniment :This can take many forms depending on our partner's needs & dreams. From bringing to life a strategic plan that is already clear and articulated, to accompanying our partners through a process, where visuals are not just an output, but an integral part of the deepening and clarifying process. We bring our experience in visual thinking, coaching, strategic communications & deep listening to our collaboration to support you in the best way possible.Strategic illustrations from virtual meetings:Our virtual engagements go beyond visualizing what is said in meetings. Our goal is to make something useful beyond the moment that can serve as an anchor and reference for further exploration and conversation.We combine the grounded & focused listening of graphic recording during the meeting with the deeper sense-making approach of strategic illustration post-meeting to transform conversations into meaningful visual tools. Show less