Amber Tilton

Experience

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  449 Recovery

  May 2014 - Jul 2017

  Admissions Coordinator and Marketing Specialist

  Initial point of contact for all incoming clients and their families, maintained data integrity in KIPU. Supported client acquisition through digital marketing including SEO, SEM, and social media management.

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  Girl Scouts of Orange County

  Aug 2017 - Aug 2018

  Membership Recruitment

  Design and implement a comprehensive plan for girl and adult membership growth in targeted areas by researching market data and membership trends relevant to designated geographic areas.Implement membership recruiting marketing strategies including cultivating and organizing communities to result in increased girl and volunteer leads.Establish relationships with area schools and school districts.Plan and implement recruitment activities/events.

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  Anchored Recovery Community

  Aug 2018 - Oct 2018

  Business Development Specialist

  Building and developing strategic relationships with partners in the field.

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  Milestone Addiction Centers

  Oct 2018 - Oct 2019

  Alumni Coordinator
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  Safe Harbor Treatment Center for Women

  Oct 2018 - Oct 2019

  Alumni Coordinator

  Creating and encouraging a community for women within their newfound recovery.Crafted and maintained social media presence to acquire new clients.

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  Girl Scouts of Orange County

  Oct 2019 - Feb 2022

  Placement Specialist

  Invest in girls, change the worldLeading converter in membership growth and retention.

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  DAT Pottery

  Jan 2022 - now

  Digital Marketing Consultant

  Built website (DATPottery.com) including online eCommerce options via websiteWrote and edited all copy for DATPottery.com Worked with the management team to create voice and tone for the site which carried through all copy (blogs, product listings, every word). Professional yet approachable with a USP. Started Etsy site and built from scratchUtilized SEO practices alongside Etsy ad space to bring 10 sales, over 800 views, and over 400 visits within the first 6 weeks.73% of Etsy traffic coming from Etsy ads campaigns Google Ads campaign launched and run average over 5000 monthly views with GMB with Google Adsconversion rate of 4% for adsManage front and back end of website on GoDaddyAverage over 10,000 views per month and over 20,000 social views from Facebook, Instagram, TikTok, Pinterest and Etsy.Created and run Instagram profileCreated compelling Instagram ad copy and ad profiles to boost views and average user ratesCreated Facebook profiles and shop - run ads with conversion rates of 4%First 6 weeks of business saw 10 sales with a conversion rate of 4%Touch point for all incoming requests including social media, website, and Google Ads campaigns Show less

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  Wordsmyth Creative Content Marketing, LLC

  Feb 2022 - Sept 2022

  Oversaw and scheduled 3 writers and 1 editor to efficiently produce contentUtilized Asana for project management with both clients and internal departmentManaged relationships with over 10 clients and our internal marketing teamWrote an average of 3 pieces of content dailyBreadth of works - blogs, white papers, ad copy, e-booksExtensive work in SEMrush and Ubersuggest for keyword research for internal purposes as well as client researchManaged SEM keywords for all clients and internallyAverage lead conversion boosted by 2%Daily and extensive use of Jasper AI, Clearscope, and TypeformUsed on page and off page SEO to boost SERPs ranking of researched keywords and phrases to boost conversionConversion rate increase of 2% for targeted keywordsPushed ranking for several keywords for Wordsmyth’s websiteIncreased SERPs ranking for pointed keywords in digital marketing landscapeMaintaining data points in both Salesforce and HubspotSpearheaded the transition from Salesforce to Hubspot and synchronization of CRMsLaid off due to downsizing of company Show less

  • Digital Marketing Manager

    Feb 2022 - Sept 2022

  • Inside Sales Representative

    Feb 2022 - Aug 2022
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  Search Prestige

  Jul 2023 - Jun 2024

  Account Manager/Project Manager

  Working with agency partners and clients alike to ensure a smooth SEO campaign for all involved.

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  Orangewood Foundation

  Jan 2025 - now

  Marketing Coordinator Temp

  As the Marketing Coordinator (Temp) at Orangewood Foundation, I do a little bit of everything to support the marketing department—from writing mission-focused blogs and client success stories to crafting social media content and applying SEO best practices. I also lend a hand with events and event coordination as needed. Right now, I’m playing a key role in launching our new website, using my expertise to help ensure a strong, mission-aligned digital presence.