Nashmia Quadri

Experience

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  Kiran Classes

  Mar 2012 - Dec 2013

  TEACHER & ADMIN

  ▪ Teaching Mathematics and Science to students from Grade 8 to 11▪ Developing and implementing an interactive learning methods▪ Undertaking HR and administrative role in the organization

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  SRL Diagnostics

  Apr 2014 - Sept 2016

  Inbound Customer Service Representative

  Coordinating with the concerned department to share the clinical history.▪ Analyzing client’s reports and briefing clients about sample details.▪ Analyzing the doctor's prescription and informing the clients about sample details and tests.▪ Contributing to sales by reminding customers to do retest via calls and emails.

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  Serco

  Nov 2016 - May 2017

  BUSINESS CARE EXECUTIVE

  ▪ Understanding & resolving inbound calls by existing or potential customer▪ Assisting customers with several processes like refunds, order placement, cancellation or upgrade ofservice▪ Contributing to high Net promoting Score.

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  Paradigm Realty

  Jul 2017 - Dec 2017

  SENIOR TEAM LEADER

  ▪ Coaching and developing the front-line leadership and executives to improve performance.▪ Creating reports, metrics, and budget plans for the organization▪ Planning long term and short-term growth aimed at bringing operational excellence in theorganization.▪ Evaluating individual performance, strength, and weakness to develop training programs for theexecutives.Achievements▪ Sold Assets worth USD 166k and also managed a small team

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  Kapiva Ayurveda

  Jan 2018 - Jul 2019

  Key Account Manager

  Senior E-commerce Executive. Aug 2018 - Jul 2019 • Led performance marketing campaigns across major online marketplaces (Amazon, Snapdeal, Netmeds, Medlife, 1mg, Big Basket) to increase sales and improve brand visibility.• Developed and executed seasonal promotional strategies, optimizing marketplace positioning and ensuring high sales performance during major events like Prime Day and Big Billion Days.• Managed and optimized P&L for third-party marketplaces, ensuring MOM sales growth and profitability.• Conducted competitive analysis, monitoring industry trends, pricing strategies, and new opportunities to enhance the brand’s digital marketplace presence.• Coordinated with the web and graphic design team to improve the customer shopping experience, ensuring optimized product pages and engaging content.• Maintained brand reputation by monitoring online discounting practices and ensuring compliance with pricing strategies.E-commerce Executive Jan 2018 – Jul 2018• Assisted in managing online marketplace operations, including product listings, pricing strategies, and inventory coordination across platforms like Amazon, Flipkart, and Big Basket.• Executed promotional campaigns and marketing activations, supporting e-commerce growth through strategic discounting, bundling, and seasonal offers.• Optimized SEO and keyword strategies, improving product discoverability and rankings on e-commerce platforms.• Monitored customer purchase behavior and sales trends, providing actionable insights to enhance conversion rates and retention strategies.• Collaborated with internal teams, including marketing, sales, and logistics, to streamline e-commerce operations and ensure seamless order fulfillment. Show less

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  Dr. Vaidya's: New Age Ayurveda

  Jul 2019 - Jan 2020

  Online Marketing Manager (E-commerce Manager)

  • Managing the online marketplace like Amazon, Snapdeal, Netmeds, Medlife, 1mg, Pharmacy, Big Basket for the brand. • Maintaining the online listing sheet for the brand and make updates when products are added• Conducting competitive analysis on the digital marketplace• Spearheading the brand’s presence in major online sales campaigns like Prime day (Amazon)• Increasing brand visibility on the platform through paid and unpaid initiatives• Monitoring online space to identify and list products on third-party marketplace relevant to the brand• Managing third party P&L and accountable for MOM sales growth• Maintaining brand reputation by monitoring online platforms from devising unfair discounting• Coordinating with the web and graphic design team for creating better online experience. Show less

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  Nedina.com

  Mar 2020 - Nov 2020

  Digital Marketing Assistant

  • Assisted in managing and optimizing PPC and paid social campaigns across Google Ads, Meta Ads, and TikTok Ads, ensuring improved conversion rates and efficient budget allocation.• Supported customer acquisition initiatives, including app install campaigns, referral programs, and loyalty initiatives, to drive engagement and increase user retention.• Assisted in SEO and content marketing efforts, optimizing website content, meta descriptions, and app store listings (ASO) to enhance organic visibility.• Helped execute email, push notification, and SMS marketing campaigns, utilizing MoEngage and Braze to enhance customer retention and re-engagement.• Analyzed campaign performance data, tracking key metrics using Google Analytics, AppsFlyer, and Looker Studio, and prepared reports for senior marketing managers.• Collaborated with internal teams and restaurant partners to execute marketing promotions and seasonal campaigns, ensuring alignment with brand objectives.• Conducted competitor research and market trend analysis, identifying opportunities to refine digital marketing strategies and increase market share.• Monitored customer purchase behavior and engagement patterns, providing actionable insights to optimize conversion rates and user experience. Show less

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  Snoonu

  Nov 2020 - Sept 2022

  Senior Digital Marketing Specialist.

  Senior Digital Marketing Specialist. Jan 2022 - Aug 2022• Led and optimized performance marketing campaigns across Google Ads, Meta, TikTok, and YouTube, driving high ROI and customer acquisition.• Managed budget allocation and bidding strategies, adjusting spend based on KPI performance, conversion rates, and sales trends.• Spearheaded CRM & retention marketing, deploying personalized email, push notifications, and SMS campaigns using Braze & MoEngage to boost retention.• Conducted data analysis & reporting, leveraging Google Analytics, AppsFlyer, and Amplitude to track performance and optimize sales funnels.• Led SEO & content marketing strategies, enhancing website performance, ASO, and local SEO for improved visibility.• Collaborated with Product, Sales, and Partnerships teams to align marketing initiatives and enhance merchant engagement.• Expanded acquisition channels, testing on-demand streaming & influencer collaborations to drive brand awareness.• Provided weekly & monthly reports, delivering insights to refine digital marketing strategies.Digital Marketing Executive. Nov 2020 - Dec 2021• Managed PPC & paid social campaigns on Google Ads, Meta, TikTok, and Snapchat, focusing on customer acquisition & engagement.• Assisted in growth marketing initiatives, including referral programs, loyalty campaigns, and app install promotions.• Supported SEO & ASO optimization, enhancing website content, meta tags, and app store descriptions to improve rankings.• Worked with cross-functional teams to develop compelling ad creatives & landing pages.• Conducted competitor research & trend analysis, identifying new marketing opportunities.• Monitored campaign performance & attribution models, using Google Analytics, AppsFlyer, and Looker Studio to optimize strategies.• Assisted in affiliate marketing partnerships, tracking performance and ensuring alignment with KPIs. Show less

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  Al Baladi Holding

  Sept 2022 - Sept 2024

  Marketing Manager

  • Led and executed end-to-end performance marketing strategies, optimizing PPC, paid social, SEO, and affiliate marketing to drive brand awareness and customer acquisition across multiple geographic markets.• Managed Google Ads, Meta Business Manager, TikTok Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads, ensuring high ROI and cost efficiency through continuous optimization.• Developed and implemented seasonal and promotional campaigns, collaborating with internal teams and external agencies to align creative assets with business goals.• Spearheaded budget planning and allocation, adjusting marketing spend based on sales performance, KPIs, and market trends to maximize profitability.• Worked closely with paid media agencies, overseeing campaign performance and ensuring alignment with business objectives.• Expanded affiliate marketing partnerships, optimizing performance through data-driven insights and strategic collaborations to increase conversions.• Developed and maintained marketing analytics dashboards, utilizing Google Analytics, AppsFlyer, Amplitude, and Tableau to track customer behavior, campaign performance, and funnel optimization.• Provided data-driven insights on customer lifecycle, attribution modeling, and competitor trends, presenting findings to senior leadership for strategic decision-making.• Executed cross-functional collaboration with the E-commerce, Brand, and CRM teams to create an integrated digital marketing approach.• Continuously tested new digital channels, including on-demand streaming and programmatic advertising, to explore new customer acquisition opportunities. Show less