Abdul Rafay Bin Zia

Experience

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  TradeKey

  Jan 2012 - Aug 2013

  Senior Officer Vip SD

  International Communication, and service Delivery to Overseas Clients.- Looking after social media platforms, including the verification and coordination with SEO & SEM team to uphold and enhance the rankings over Google.- Managed Global client CJI China LED electronics and developed 30 plus bulk buying customers which added to sales by 690,000 USD.- Developed leads, approach and mature them and connect them with the client to close the deals.- Client CJI china introduced multiple clients to Trade Key based on the good service experience.- Managed the exhibition in Dubai for CJI China.- Introduced and implemented the idea to offer customized packages for small clients, earlier focus was only on big clients. This increased the number of clients by 20% and revenue by 9% during the year.- Coordinated with sales manager for pricing. Prepares the pre and post costing details for each project to submit to the sales manager before commencement of build-up of any project. Show less

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  TimenSpace Media (pvt) Ltd.

  Sept 2013 - Nov 2014

  Asst. Manager Marketing

  Supervised by the Regional Head of the Company. Job responsibilities primarily included:Facilitating business growth by working together with clients.Building and maintaining high-level contacts with current and prospective clients.Identifying new customers and markets, developing approaches to the market, proposal preparation. Following are some core responsibilities: - Managed major clients Tcby and Mrs. Field frozen yogurt, Hitachi (electronic appliances), Bank of Tokyo Mitsubishi ufj limited Pakistan.- Renewed the contracts with all clients with an increase of 5% to 20% in their sales.- Strategic marketing planning with clients and monthly proposals for each client.- Conducted BTL activities for clients, Media buying, media planning, strategic planning, commercial making, conferences, seminars, ceremonies and events.- Managed the cross cultural event of Japan and Pakistan for Bank of Tokyo. Raised profit of 1 million PKR during a month.- Implemented the strategy to execute TVCs in Karachi rather than in Lahore at 40% lower cost with alignment of all stake holders.- Managed the annual budget of 220 Million PKR for all clients. Show less

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  IGraphics Signage and Advertising Agency

  Feb 2015 - Mar 2016

  Senior Marketing and Business Development Executive

  - Delivered sales of 720,000 AED above the target of 420,000 AED despite being new in local market.- Discovered leads, approached and closed the deals for the sale. Introduced eight new clients.- Launched the product of events and exhibitions to the existing portfolio and its contribution to the revenue increased to 9% in 2015.- Developed strategy for category wise distribution of targets among the employees according to traits of employees which contributed incremental 6% in sales.- Building relationship with corporate sector. Look after all the marketing activities, Branding and promotion of the company (digital as well). Where else looking to the Sales department and sales activities in the company. Achieve targeted goal from the CEO. Show less

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  C Square (Pvt) Limited

  May 2016 - now

  Represent C Square in global and National wide events: Gitex, G Summit, Xperience 2023, Leap Middle East, CEO Club, and E Banking.Extracting key performance metrics from customers for generating case studies showcasing the improvement in customer experience through Genesys contact center.Distribution of Corporate giveaways to strategic and potential Customers and prospects Creating Marketing Strategy for showcasing Genesys and CRM products in financial sector Supervising the digital presence of C Square on all digital platforms. 30 million budget handling throughout the year.Introduced innovative tech solutions like GENESYS, Avantage,Voicematic, ISSM (AI), enhancing customer experience.Managed diverse projects like Gitex, Leap, Seamless, GSummit,Momentum, ITCN, aligning with the brand's vision.Expanded product range through strategic partnerships, cateringto the banking sector's unique needs.Drove 30% revenue growth in 2022 through targeted marketingand sales strategies.Used customer feedback to create impactful case studieshighlighting Genesys contact center improvements.Proficient in engaging key influencers and fostering strategicpartnerships.Spearheaded AI awareness programs at universities, fosteringstudent engagement.Expert in campaign analysis, monitoring, and ROI assessment.Skilled in strategic planning for webinars and virtual events to meetobjectives.Proficient in team leadership and talent development Show less Introduced SmartCX to C Square and Genesys Launched Genesys PureCloud, Genesys Pure Engage and other softwares in Pakistan.Extend Product range through partners collaboration for Banking industry. Manage spending of 30 millions/year budget for Marketing Managed 50+ print media and press releases posts.Increased the Revenue by 30% in 2021.Designed and developed marketing collaterals and giveaways for customers and employees..Introduced the AI awareness program at 12 Universities. Arranged and managed corporates 15+ meet-ups. Directed and developed 20+ promotional videos and product demos for C Square. Create, design and manage products display on all digital forums. . Increased traffic by 70%. (Organic)Delivered savings of 30% of budgeted amount.Managed E Shots for C Square. Show less

  • Head of Marketing and Sales

    Jun 2022 - now

  • Marketing Manager

    May 2016 - Mar 2023