Robyn Pearson

Experience

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  Olympia Sports Camp

  Jun 2011 - Aug 2012

  Summer Camp Counsellor
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  Queen's University

  Feb 2013 - Feb 2017

  Student Athlete Academic Mentor (SAAM) Supervisor
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  Cundari

  Jun 2013 - Aug 2014

  Summer Account Services Intern
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  The Get REAL Movement

  Apr 2015 - Apr 2017

  Queen's Director
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  BrandLoyalty

  Apr 2015 - Aug 2015

  Social Media Coordinator

  • Responsible for designing and implementing the very first social media campaign for BrandLoyalty, including Facebook, LinkedIn and Instagram• Created detailed production schedules for the creative process; agency brainstorming, pre-production, production, editing, revisions and final delivery of each of the projects within the strategy I designed.

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  Smooth Studios | Toronto

  Jan 2016 - now

  Founder

  • Founded my own freelance videography, photography and social media strategy studio to provide comprehensive content creation solutions for my clients. I specialize in small businesses, charities and bands and believe that every business, no matter how big or small, should have access to the same tools to increase and revamp their business in the digital era. • Built and executed social media strategies for multiple brands and companies• Manage projects from initial brainstorming, writing, storyboarding, shooting, editing and colour correction to produce a final product that effectively tells an engaging story• Deliver multiple projects to meet clients’ tight timelinesFor more information, please check out my website www.smooth-studios.com Show less

• 

  Steam Whistle Brewing

  Apr 2017 - Mar 2021

  • Devised and executed the overall strategy, marketing plan, customer experience design, and partnerships (including Food Dudes, Spirit of York & Balzac’s Coffee) at Steam Whistle’s first restaurant endeavour• Built the entire FOH team, from recruitment and training to ongoing management, including scheduling, day to day operations, relationship management, reviews, and incentives for sales goals• Established and curated the bar program at the restaurant, including seasonal cocktail menus, weekly programming and promotions• Exceeded first year targets by 25%, while being responsible for presenting sales, labour costs, and all other financial reports about the restaurant in the form of weekly, monthly and yearly KPIs to the CEO • In charge of tracking and maintaining the P&L statements for the restaurant• Wrote and enforced Standard Operating Procedures for health, safety, and operations of the restaurant, especially our rigid COVID 19 best practices• Responsible for working closely with the Head Chef/BOH Manager to ensure that both departments are working cohesively • Responsible for coordinating buyouts and group bookings at the restaurant • Manage and create content for the @swbiergarten Instagram account, website, and digital marketing platforms Show less • Responsible for ensuring that every guest has the best possible experience at Steam Whistle, whatever their interaction with the brand may be, from tours to beer samplings to events by managing a team of dedicated bar staff • High level of interpersonal skills and teamwork required in a high volume, high stress position in downtown Toronto• Worked on several social campaigns for Steam Whistle – namely relating to the Craft Beer Festivals and general promotion of the brewery’s new offerings. Show less

  • Restaurant General Manager (Biergärten)

    Jan 2019 - Mar 2021

  • Tap Room Supervisor

    May 2018 - Jan 2019

  • Retail, Events & Promotions Team

    Apr 2017 - May 2018
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  WVRST Restaurant

  Oct 2017 - May 2018

  Server/Bartender
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  The GIST

  Mar 2021 - now

  • Working closely with The GIST’s content team to create and execute our social media strategy • Overseeing and leading our social team, including full-time, part-time and freelance staff• Managing our social department budget, including hiring, paid programs, collaborations, giveaways and more• Creating compelling and engaging content across all of The GIST’s social media channels (Instagram, Twitter, LinkedIn, TikTok, Facebook) • Retaining and growing followers across all social channels, while driving increases in newsletter subscribers and podcast listeners • Sourcing, curating and creating fun, useful, engaging and innovative content that will also drive audience growth and cross-promote other channels, while still responding to real-time sports moments • Providing excellent customer service and conversation with our GISTers through responding to comments and DMs • Stay on top of changes/ideas our GISTers are communicating and share/implement accordingly • Creating and executing branded social content and campaigns for brands like Aflac, Tangerine, the NBA, U.S. Bank, PUMA, Adidas, Mastercard, Nike, Under Armour, Scotiabank, Canadian Tire, and DoorDash • Having the foresight to preemptively plan and execute original evergreen content • Working with and managing The GIST’s talent to create personality-driven, social-first, short videos • Recording data to gain insights on social media effectiveness • Suggest changes in posts/social strategy based on findings Show less

  • Social Media Manager

    Nov 2023 - now

  • Senior Social Media Producer

    Jan 2023 - Nov 2023

  • Social Media Producer

    Sept 2021 - Jan 2023

  • Social Media Coordinator

    Mar 2021 - Sept 2021