Maud Bontoux

Experience

• 

  Camaïeu International

  Jan 2014 - Jan 2015

  Salesperson
• 

  Carrefour

  Jul 2014 - Aug 2014

  Cashier
• 

  AGATHA Paris

  Jan 2015 - Jan 2016

  Salesperson
• 

  Althinéa

  Jan 2016 - Jan 2017

  Hostess

  ALTHINEA is an agency in the fields of events and entertainment. During missions, I was able to work in reception, events and with French political figures, particularly during the 2017 presidential elections.

• 

  Continental Expo

  Jan 2016 - Jan 2016

  Assistant Project Manager

  With hundred educational, recreational and sports workshops for all age groups between 3 and 14 years old, Kidexpo is know as THE French family fair. During this internship, I worked on the communication strategy as well as on the development of the Kid Expo fair. I have imagined and designed communication tools and managed their social networks and press kits.

• 

  Pénélope Group

  Jan 2016 - Jan 2017

  Hostess

  Pénélope is specialized in reception jobs and all the associated services. During missions, I was able to work in events as well as in field marketing: additional sales forces, merchandising, sales events....

• 

  La Quincaillerie

  Jan 2017 - Jan 2019

  Freelance Marketing & Communication

  The agency dedicated to entrepreneurs:Every company needs to communicate in order to make itself known. Through various communication media, digital and classic ones, we ensure the good reputation of each of our customers.Within this agency, I was working as a freelancer in marketing and communication. My role was to develop the business strategy of companies, in order to adapt their offer to their customers’ needs. As community Manager, I also managed social media campaigns and content schedules in order to animate and federate communities on social medias.This job gave me the opportunity to face new challenges and teach me self-development and personal organization. Show less

• 

  Ogilvy Montréal

  Jan 2017 - Jan 2017

  Coordinator, Consultancy and Influence Marketing

  Ogilvy Montreal is an advertising agency that provides services in strategy, planning, media buying, visual identity, influence marketing and digital marketing.Trained as specialist in digital and social media content, I was involved in the management of 17 clients’ accounts for which I did monitoring, scheduling, strategic and competitive intelligence.As I had in-depth communication knowledge, I managed social media advertising and influencer campaigns, I prepared content schedules and developed immersive advertisements.This intership made me understanding marketing and digital which helped me to build my career plans. Show less

• 

  Ogilvy Paris

  Feb 2018 - Jul 2018

  Assistante Chef de Projets Social Brand

  Working at Ogilvy Paris, I joined the Social Brand division in the development of campaigns and pushes.To do so, I created influence tools such as influencer lists, briefings, events, press releases and articles. Also, I supported the PR team on the press and public relations strategies, as well as writing reports and synthesis for : Bacardi Martini Group, Boohoo, Radisson Hotel Group, Electrolux and Google.I discovered a new world in the communication field which allowed me to grow and get strong written and verbal communication skills. Show less

• 

  Nike

  Feb 2019 - Aug 2019

  Digital Direct Marketing Specialist

  x Competitive analysis and market research for digital retail implementation x Digital support during the Women’s World Cup 2019 on every channels by creating emails, Apps and Nike.com promotional content x Briefing and improvement of the Women Landing Page x Creation of digital overviews and reports on the feasibility and digital strategy of the Nike app in store

• 

  Nike

  Jul 2020 - Jan 2021

  Nike Digital/Membership Brand Marketing

  x Strategy and execution of local digital plans on Nike app, Nike Running Club, Nike Training Club, SNKRS, Nike.com and all digital channelsx Monitoring the performance of Nike' digital platforms and activations, identifying opportunities and draw insights from member lifecycle/consumers data analysisx Analyzing the members' behavior across Nike's ecosystem and sharing observations in a weekly scorecard x Leading of seasonal digital planning, project and budget management

• 

  Nike

  May 2021 - now

  x Leading Nike’s seasonal campaigns focusing on Lifestyle, Basketball and Running by creating personalized consumer journeys across experiences, resulting in increased brand engagement in Paris.x Co-managed the Centre Pompidou x Nike “Art Of Victory” exhibition as part of the 2024 Olympics taskforce, blending culture and sport in an innovative public display.x Coordinating Go To Market strategies for key products launches: retail merch, events, consumer experiences & PR.x Managed collaborations with key media and content creators boosting brand presence across Paris youth culture scenes significantly enhancing consumer retention and excitement.x Leading agencies event production: concept, communication tools, graphic design, scenography, post production. Show less x Leading the Membership offense for key Brand campaigns in House of Innovation PAR/002 by creating consumer and member journeys across in-store key services: Nike By You, Expert Sessions and Nike Fit x Partnering and executing strategies aligned with key city/sports and Brand moments, integrated into the 13 Weeks Walk marketing planx Leading the High Heat drops and SNKRS strategy for Parisx Building of specific digital audiences for House of Innovation and creating High Value Member retention via purposeful experiences and exclusive accesses Show less

  • Consumer Direct Marketing Member Lifecycle Specialist

    May 2022 - now

  • Membership & Services Specialist, House of Innovation

    May 2021 - Apr 2022