Mohammad Mashal

Experience

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  City Mall

  Nov 2007 - Dec 2015

  •Develop the Annual Specialty Leasing Plan and strategy •Generating new income opportunities for the Mall•Identifying potential tenants and qualifying businesses•Negotiate short-term lease agreements for carts, kiosks, in-lines, sponsorships, advertising signage, events and storage•Follow-up communications and closing the right tenant mix to ensure revenue goals are achieved•Establish and maintain effective relationships with clients and agency’s•Manage the day-to-day operations of Specialty Leasing division •Manage the Specialty Leasing process to ensure that all operational guidelines are met at a high level•Ensure that all promotional booths & RMK products are always at the highest level •Increase the Specialty Leasing revenue by Maximize occupancy of promotional booths, selling kiosk, advertising locations and any in-line short-term leasing opportunities.•Manage complicated negotiations through to successful conclusion and follow-up on all lease related issues. (Legally, financially & operationally) to protect the property owner’s interests and achieving mutually beneficial terms. •Ensure effective leasing of specialty space to suitable, qualified retailers in line with the specialty leasing plan•Prepare quarterly specialty leasing reports •Securing sponsors for all Marketing activities when needed Show less •Developing and implementing creative marketing strategies that will make an impact•Assist in creating and implementing the annual marketing and promotional campaigns and sponsorship.•Managing the marketing budget.•Liaisons with advertising agencies on promotional collaterals and other promotional materials or campaigns.•Develop and update internal and external newsletters to employees, tenants, and customers.•Assist in developing and managing the loyalty program•Organizing exhibitions, sponsorships, and special events including holidays and seasonal activities.•Compiles market intelligence surveys and conduct market research and field studies for future use in; strategic planning, future leasing, mall reposition, and promotional campaigns•Assist in organizing and implementing press releases and press conferences.•Liaisons and builds up relationship with a range of stakeholders e.g. tenants, media, customers, and suppliers Show less •Assists in managing City Mall’s marketing strategy and activities•Assists the Marketing Manager in Coordinating multiple marketing, promotional and advertising activities including the design of advertising campaigns and promotional activities.•Coordinate with all Dept. during promotion, sponsorship or marketing events•Proposes improvement in marketing techniques and methods, when applicable.•Organizing and attending events and exhibitions.•Liaisons and builds up relationship with a range of stakeholders e.g. tenants, media, customers, and suppliers.•Assist in developing and managing the loyalty program Show less

  • Specialty Leasing Section Head

    Jan 2013 - Dec 2015

  • Senior Marketing Executive

    Dec 2011 - Dec 2012

  • Marketing Executive

    Nov 2007 - Dec 2011
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  The Galleria Mall

  Jan 2016 - Feb 2017

  Marketing Manager

  Designed and executed comprehensive marketing business plans, providing strategic direction and effective budget management for the Galleria Mall and affiliated retail brands including LC Waikiki, Flo, Simit Sarai, OXXO.• Led the development and implementation of brand, marketing, and communication strategies, ensuring a compelling market presence.• Formulated and executed social media plans, enhancing online reputation and recognition for the Galleria Mall and associated retail brands.• Managed marketing, advertising, and PR teams, translating strategies into tangible plans and activities to elevate brand visibility.• Ensured the successful implementation of marketing objectives by leading and directing the marketing team.• Identified and negotiated valuable opportunities and partnerships, driving substantial business growth.• Conducted thorough analysis and refinement of marketing strategies and tactics to maximize Return on Investment (ROI).• Spearheaded initiatives to enhance shoppers' overall shopping experience, significantly contributing to increased satisfaction and brand loyalty Show less

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  The Boulevard

  Feb 2017 - Jan 2018

  Event Manager

  The Boulevard, An unmissable shopping and leisure experience. 370mx21m of pedestrian walkway, overseen by 12 landmark buildings. Hosting premium retail and hospitality venues, alongside cutting-edge offices and luxury apartments, The Boulevard’s mixed-used offer is unique. As Events Manager I was responsible for :•Developed and executed comprehensive event plans and concepts for The Boulevard.•Developed event sponsorship packages, leading efforts to solicit and secure sponsorships successfully.•Effectively managed the events budget, meticulously tracking expenditures to ensure financial goals were met•Coordinate post-event communication and follow-ups with vendors, sponsors, and staff members.•Collaborate with the Marketing Team to conceptualize events, manage graphic design, production, printing, and execute event marketing strategies.•Negotiate costs and services with vendors, including arrangements for food and beverage, supply ordering, decorations, and coordination of audiovisual equipment and operations.•Handle travel arrangements and logistics coordination.•Ensure recruitment and management of volunteers, as well as overseeing staff and volunteers during events.•Direct on-site production and cleanup efforts as required for seamless event execution.•Organize and manage invitation processes, registration, and attendee check-in procedures.•Comprehensive management of logistics before, during, and after each event Successfully developed and executed several events such as the Spring festival, book exhibition, summer festival, Christmas event, and much more, these accomplishments reflect my ability to conceptualize, plan, and execute a variety of events, attracting a diverse audience and enhancing The Boulevard's community engagement, and creating memorable experiences for attendees Show less

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  The Galleria Mall

  Jan 2018 - Mar 2020

  Leasing Marketing Manager

  Dedicated and results-driven professional with a proven track record as the Leasing & Marketing Manager at The Galleria Mall Jordan. I excel in developing and implementing policies and procedures to enhance the efficiency and profitability of leasing operations. With a keen focus on strategic marketing, I design and deliver comprehensive business plans while managing budgets effectively. My hands-on approach ensures the smooth daily activities of both the Leasing and Marketing departments. Let my experience and skills drive success in dynamic leasing and marketing initiatives.LEASING MANAGER•Develop and implement policies and procedures to enhance efficiency and profitability within the Leasing Department.•Manage all aspects of leasing functions, including meticulous review and negotiation of lease transactions and agreements.•Provide potential tenants with personalized tours to showcase the Mall's unique features, effectively influencing lease decisions.•Assume accountability for the productivity and budgetary performance of the Leasing Department.MARKETING MANAGER•Design and deliver the marketing business plan, establishing strategic direction and managing budgets.•Oversee the daily activities of the Marketing Department, ensuring alignment with organizational goals.•Drive the development and implementation of the Mall's marketing and communication strategy for brand enhancement.These roles highlight my expertise in leasing and marketing management, emphasizing strategic planning, budgetary control, and operational efficiency. Show less

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  Eagle Hills Jordan

  Apr 2021 - Apr 2024

  Leasing Manager

  Eagle Hills is the largest real estate investment and development company in Jordan. developments in Amman are the W Amman Hotel and The Skyline Residences, The St. Regis Amman and The Residences at The St. Regis. In the coastal city of Aqaba, Eagle Hills portfolio of developments include Al Raha Village, and Saraya Aqaba, a mixed-use master planned community.As the Leasing Manager at Eagle Hills Jordan, I've played a key role in introducing transformative initiatives that have reshaped leasing strategies and significantly enhanced the overall tenant experience.* Restructuring and optimizing the leasing plan, enhancing its efficiency and effectiveness. * Led comprehensive leasing programs, overseeing planning, development, and budget forecasting to maximize rental returns and enhance profitability in both long-term and short-term leasing initiatives.* Created a value tenant mix, integrating diverse establishments such as restaurants, cafes, services, offices, and retail shops, aligning perfectly with market demand and business strategy.* Successfully negotiated new leases, renewals, assignments, and amendments, adhering to established procedures and customizing deals to meet the unique requirements of each tenant.* Played a key role in marketing campaigns, closely collaborating with the marketing department to develop and implement impactful promotions for leased properties.* organized key events, including Christmas events in 2021 and 2022 at The District -St. Regis Hotel, and Promenade opening at Saraya Aqaba 2023. These events featured entertainment, vendors, sponsors, decorations, CSR activities, bands, and other engaging elements that created an unforgettable experience for attendees.Successfully elevated occupancy rates from 5% to an impressive 83%, as result of comprehensive strategic planning and execution. Show less

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  كلية التدريب المهني المتقدّم(CAVT)

  Apr 2024 - now

  Director Marketing Communications