Vivienne Rooney

Experience

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  Gateway Computers

  Aug 1994 - Sept 2001

  Marketing and Product Manager

  -Product Manager 02/2000 – 09/2001• Responsible for managing the lifecycle of products within the business desktop line and monitoring revenue, margins and growth as defined by the Annual Business Plan• Successfully developed and communicated product-line strategy and messaging to sales, advertising and public relations departments• Managed competitive analysis and pricing models and created and maintained demand forecasts for material requirements planning-Product Marketing Analyst 06/1999 – 01/2000• Identified strategic product opportunities through analysis and interpretation of marketplace trends, which lead to more targeted product offerings• Developed desktop configuration and pricing roadmap incorporating country specific variances-Pricing Analyst, Marketing 06/1998 – 05/1999• Generated pricing for major quotes and tenders, including global bids, which resulted in a contribution of $4 million to quarterly EMEA sales• Communicated the status of pending and successful bids to materials and forecasting teams -Accounts Payable Representative 09/1997 – 05/1998• Reconciled and managed supplier accounts and was responsible for creditor payments of $3 million-German Sales Team Co-ordinator 08/1994 – 08/1997• Successfully managed the day-to-day administration, customer service and scheduling of a team of 17 internals sales specialists and supported the European sales offices Show less

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  The Intsitute of Public Administration

  Jan 2002 - Apr 2002

  Debtor Administrator

  -Temporary position as Debtor Administrator managing the credit control function of internal departments

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  Microsoft

  Oct 2002 - Sept 2003

  Marketing Programmes Manager

  • Responsible for managing, executing and reviewing marketing campaigns to SMB, Enterprise and developer audiences to achieve marketing objectives• Manage the marketing activity plan to ensure optimum event planning and execution and consistent customer communications• Work closely with internal marketing managers to identify and coordinate corporate-wide marketing activities, and European marketing managers to leverage existing campaigns and marketing collateral

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  Sage

  Oct 2003 - Nov 2011

  Marketing Executive

  -Marketing Executive, Small Business Division 08/2009 – 10/2011• Planned, developed and executed marketing activity to drive sales and customer loyalty through various mediums (direct mail, eDM, newsletters, radio, display, press, events and sponsorship), including tracking and reporting on these• Developed messaging and strategy with sales and product management and briefed the sales teams on new campaigns and messaging• Managed and compiled marketing campaign briefs for media buying company and marketing agencies • Created copy for direct mail, newsletter, press and other customer and prospect communications• Budget management by division and delivery in line with business objectives and KPIs• Drove copy and updates for sage.ie, using our CMS system, including campaign web pages• Liaised and provided feedback to the online agency on search/pay per click campaigns including keyword research and tracking results through Google Analytics-Marketing Executive, Partner & Mid-Market Division 03/2005 – 07/2009• Planned and developed segment-based marketing campaigns and newsletters to develop the brand stretch and help reposition Sage as more that accounts and payroll solutions for small businesses• Planned and managed events including Business Partner Incentive Trips, Business Partner Dinner & Awards Ceremony and Sage customer events in Dublin and regionally• Assisted with development and execution of Sage CRM division launch to the Irish market through various mediums including email, ppc, display, press, radio and newsletters -Marketing Executive, Partner, Mid-Market & Accountants Division 10/2003 – 02/2005• Planned and executed campaigns and regional seminars for accountants and partners• In collaboration with internal teams wrote and co-ordinated content for quarterly Accountants Newsletter• Assisted with development and execution of Sage MMS launch plan, positioning Sage as a key player in the Mid Market space Show less

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  Dec 2011 - Mar 2015

  Homemaker

  - Home Maker and Volunteered in Community and SchoolVolunteer at Team Hope HQ migrating database information to new CRM system (end 2014)

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  Moore Cleaning Services

  Apr 2015 - Jan 2022

  Marketing and Bids Manager

  • Developed the tender document with copy and positioning to ensure company brand messaging and strengths were put forward which increased Tender Pre-Qual pass rates• Project managed the bid delivery process, working with internal and external stakeholders, to attain technical and non-technical input which demonstrated the company’s expertise, capability, and experience• Assisted in the delivery of bids and maintain systems and libraries associated with the production of bid documentation• Planned and executed marketing campaigns, including tracking and analysis of Google and Facebook ads • Planned and managed website redesign for 35-year anniversary including SEO research, competitor analysis, copy writing and user experience• Planned, designed and wrote copy for email marketing campaigns and newsletters and reported on engagement and opportunities/sales• Planned, organised and represented company at corporate entertainment events and exhibitions Show less

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  Self Employed

  Mar 2022 - now

  Marketing Consultant