Chanel Rehman

Experience

• 

  Ottawa Senators Hockey Club

  Jan 2017 - May 2017

  Sports Management Intern

  Worked alongside a team to develop the community and fan experience through extensive competitor research, copywriting, and the planning / organizing of numerous community events with the Ottawa Senator team.

• 

  Agriculture and Agri-Food Canada

  Dec 2019 - Aug 2020

  Program Coordinator
• 

  Invest Ottawa

  Jan 2021 - Jun 2021

  Digital Marketer & Team Lead

  Future Proof Main Street is a program that assists businesses with identifying new markets, pivoting their business model, and developing and implementing a deep digital transformation plan.The program is meant as a detailed deep dive to support businesses and cultural organizations that require support in either transforming their business model or developing and implementing an advanced digital transformation plan.Building on valuable COVID-19 support measures from the federal government, and layering niche, added-value on to existing main street business programs and services this new program will help ‘future proof’ our small business drive our recovery. It will ensure main street firms are well equipped to maintain clients, jobs, and revenue in any economic storm, and continue to operate and grow in any climate. Show less

• 

  Duco Media & Technology Solutions

  Jun 2021 - Dec 2022

  As Digital Marketing Manager at Duco Media & Technology Solutions, I spearheaded diverse initiatives to elevate brand visibility and engagement. In a nimble, collaborative team, I formulated and executed targeted campaigns across digital platforms, ensuring alignment with client objectives and budgets. Leveraging expertise in SEO, email, and social media, I optimized online presence and delivered measurable results. Additionally, I devised creative sales strategies on Shopify to enhance customer incentives and conversion rates. Working closely with a diverse range of clients in various industries and sizes, I honed adaptive strategies to cater to unique needs. Contributing to captivating content creation, I enhanced brand messaging and customer experiences. Thriving in a dynamic environment, I adeptly adapted strategies to evolving market trends, refining tactics for maximum impact. With a focus on fostering client relationships and driving innovation, I played a pivotal role in facilitating business growth and delivering exceptional results. Show less

  • Digital Marketing Manager

    Sept 2022 - Dec 2022

  • Freelance Digital Marketing Manager

    May 2022 - Sept 2022

  • Social Media Analyst & Engagement Manager

    Feb 2022 - May 2022

  • Social Media Analyst & Engagement Coordinator

    Jun 2021 - Jan 2022
• 

  ECCO Shoes

  May 2022 - Sept 2022

  Marketing Specialist
• 

  St. John Ambulance Canada | Ambulance Saint-Jean

  Aug 2023 - now

  Marketing Manager

  As the Marketing Manager at St. John Ambulance (SJA), I spearhead strategic initiatives to enhance brand visibility and community engagement. Responsible for devising and executing comprehensive marketing strategies, I oversee projects from conception to completion, ensuring alignment with organizational objectives. Utilizing diverse digital platforms, including digital advertising, email marketing automation, and social media, I drive targeted campaigns to optimize outreach and maximize impact. Collaborating seamlessly with cross-functional teams at SJA, I craft compelling marketing content and foster synergies between sales and marketing efforts. My role includes serving as the primary editor for all marketing content, ensuring alignment with brand standards and strategic goals. I manage SJA's social media channels, plan, schedule, and post content that drives engagement and reflects our unique brand voice. Additionally, I collaborate with internal teams to create compelling content across various platforms, including social media, email, and thought website copy. I lead the development and execution of email marketing campaigns to nurture prospects and retain customers, maintaining a content calendar to ensure timely and consistent publishing of marketing materials. Partnering with marketing leadership at SJA, I weave our brand story into all communications, amplifying our position as a leader in first aid training and community health. I drive collaboration between teams to build and share our incredible content, ensuring the accurate implementation of SJA’s tone, voice, and messaging across all communication channels. With robust analytical skills, I assess campaign performance and refine strategies for enhanced client acquisition and revenue generation. Adept at building strong relationships with internal and external stakeholders, I bring experience and a proven track record of success to my role at St. John Ambulance. Show less