
Frida Fletcher
Market Researcher

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About me
Business Director at T&P𝑚
Education

Sundsta-Älvkullegymnasiet
2000 - 2003MedieprogrammetGrundkurser i bland annat fotografering, journalistiskt skrivande och marknadsföringsamt två huvudämnen i form av rörlig bild och grafisk form.

Högskolan i Halmstad / Halmstad University
2004 - 2007Bachelor of Fine Arts (B.F.A.) Literature
Berghs school of communication
2012 - 2013Diploma Project ManagementSpecifically tailored for Project and Account Management in the Creative/Advertising/Communications industry. The program included courses like resource management for a campaign or a creative project with focus on a high quality output that meets the brief and assigned budget.

Lunds universitet
2008 - 2009Bachelor of Fine Arts (B.F.A.) Publishing
Högskolan i Halmstad / Halmstad University
2007 - 2007Svenska språket
Experience

PFM Research
Jun 2005 - Aug 2005Market Researcher
Laholms Kultur- och Fritidskontor
Mar 2007 - Apr 2007Intern
Image Magazine
Dec 2007 - Dec 2008Literary Critic
Ordfront förlag
Jan 2009 - Apr 2009Intern
Freelance
May 2009 - Dec 2017Proof Reader & Editor
MR-dagarna
Aug 2009 - Nov 2009Project Coordinator
Barnens Förlag
Dec 2009 - Feb 2010Intern
Natur&Kultur
Feb 2010 - Dec 2010Editorial Assistant
TT Spektra
Jan 2011 - Jul 2012Content Editor
Friends Agenda
Jan 2013 - May 2013InternA PR-agency with focus on internal and external communication. I carried out research, translated different types of text, copywriting and helped come up with communication strategies for clients.

Amore
Feb 2013 - Feb 2013InternI assisted the account managers as the link between the creative team and the client, taking the project from brief to a finished product

TT Nyhetsbyrån
Jun 2013 - Dec 2015In my role as Team Coordinator I was the link between a team of nine, clients, suppliers and other production units within the editorial office. I made sure that we met the changing needs of our clients, that our suppliers delivered on time and that my team made the daily and weekly production deadlines and were happy at the same time. A group of language enthusiasts that meet once a month to discuss language challenges in journalism, and to set standards and guidelines from a linguistic point of view. The purpose is to unify the language used in the different media reporting outlets in Sweden.
Team Coordinator
Dec 2014 - Dec 2015TT Language Council
Jan 2012 - Dec 2015Text editor
Jun 2013 - Nov 2014

Mobile5 Media Ltd
Jan 2016 - Apr 2016Client Services Manager
OMD EMEA
May 2016 - Mar 2018Digital Planner
QUIET ONE RECORDINGS LTD
Jan 2017 - May 2017Creative StrategistI worked for the record label with the debut of a new Swedish artist 'Toffe' and the release of his first single 'Painting Pictures'. I introduced the idea of the launch to the founders, a concept focussed around the title of the song and the themes 'Music meets Art' and 'Continuous Creativity'. We connected with UAL and the students at the Interactive Design and Arts in London and held an interactive exhibition at the Ugly Duck in London on May 13th 2017.I worked closely with the co-founders of the label and the project lead at UAL during the entire process and my tasks included everything from ensuring a creative thread throughout the entire process, setting up a website for the event, write draft copy for press-releases for offline and online communications, plan, buy and activate social media campaigns to drive footfall and being all hand on deck during the event itself.The campaign generated organic press-coverage from the Arts and Entertainment sector, the industry leading magazine Music Week featured it in an article and the social media campaign drove 600+ visitors on the day. Show less

T&P𝑚
Apr 2018 - nowBusiness Director
Apr 2023 - nowAccount Director
Nov 2019 - Jun 2023International Account Manager
Apr 2018 - Nov 2019
Licenses & Certifications
.webp)
Advanced Certificate in Communications Planning
IPA (Institute of Practitioners in Advertising)Nov 2022
Honors & Awards
- Awarded to Frida FletcherBest of Year D&AD May 2013 The object was to create a digital, international campaign for Yamaha, to celebrate their 125 year jubilee.
Languages
- svSvenska
- enEnglish
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