Frida Fletcher

Frida Fletcher

Market Researcher

Followers of Frida Fletcher836 followers
location of Frida FletcherGreater London, England, United Kingdom

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  • Timeline

  • About me

    Business Director at T&P𝑚

  • Education

    • Sundsta-Älvkullegymnasiet

      2000 - 2003
      Medieprogrammet

      Grundkurser i bland annat fotografering, journalistiskt skrivande och marknadsföringsamt två huvudämnen i form av rörlig bild och grafisk form.

    • Högskolan i Halmstad / Halmstad University

      2004 - 2007
      Bachelor of Fine Arts (B.F.A.) Literature
    • Berghs school of communication

      2012 - 2013
      Diploma Project Management

      Specifically tailored for Project and Account Management in the Creative/Advertising/Communications industry. The program included courses like resource management for a campaign or a creative project with focus on a high quality output that meets the brief and assigned budget.

    • Lunds universitet

      2008 - 2009
      Bachelor of Fine Arts (B.F.A.) Publishing
    • Högskolan i Halmstad / Halmstad University

      2007 - 2007
      Svenska språket
  • Experience

    • PFM Research

      Jun 2005 - Aug 2005
      Market Researcher
    • Laholms Kultur- och Fritidskontor

      Mar 2007 - Apr 2007
      Intern
    • Image Magazine

      Dec 2007 - Dec 2008
      Literary Critic
    • Ordfront förlag

      Jan 2009 - Apr 2009
      Intern
    • Freelance

      May 2009 - Dec 2017
      Proof Reader & Editor
    • MR-dagarna

      Aug 2009 - Nov 2009
      Project Coordinator
    • Barnens Förlag

      Dec 2009 - Feb 2010
      Intern
    • Natur&Kultur

      Feb 2010 - Dec 2010
      Editorial Assistant
    • TT Spektra

      Jan 2011 - Jul 2012
      Content Editor
    • Friends Agenda

      Jan 2013 - May 2013
      Intern

      A PR-agency with focus on internal and external communication. I carried out research, translated different types of text, copywriting and helped come up with communication strategies for clients.

    • Amore

      Feb 2013 - Feb 2013
      Intern

      I assisted the account managers as the link between the creative team and the client, taking the project from brief to a finished product

    • TT Nyhetsbyrån

      Jun 2013 - Dec 2015

      In my role as Team Coordinator I was the link between a team of nine, clients, suppliers and other production units within the editorial office. I made sure that we met the changing needs of our clients, that our suppliers delivered on time and that my team made the daily and weekly production deadlines and were happy at the same time. A group of language enthusiasts that meet once a month to discuss language challenges in journalism, and to set standards and guidelines from a linguistic point of view. The purpose is to unify the language used in the different media reporting outlets in Sweden.

      • Team Coordinator

        Dec 2014 - Dec 2015
      • TT Language Council

        Jan 2012 - Dec 2015
      • Text editor

        Jun 2013 - Nov 2014
    • Mobile5 Media Ltd

      Jan 2016 - Apr 2016
      Client Services Manager
    • OMD EMEA

      May 2016 - Mar 2018
      Digital Planner
    • QUIET ONE RECORDINGS LTD

      Jan 2017 - May 2017
      Creative Strategist

      I worked for the record label with the debut of a new Swedish artist 'Toffe' and the release of his first single 'Painting Pictures'. I introduced the idea of the launch to the founders, a concept focussed around the title of the song and the themes 'Music meets Art' and 'Continuous Creativity'. We connected with UAL and the students at the Interactive Design and Arts in London and held an interactive exhibition at the Ugly Duck in London on May 13th 2017.I worked closely with the co-founders of the label and the project lead at UAL during the entire process and my tasks included everything from ensuring a creative thread throughout the entire process, setting up a website for the event, write draft copy for press-releases for offline and online communications, plan, buy and activate social media campaigns to drive footfall and being all hand on deck during the event itself.The campaign generated organic press-coverage from the Arts and Entertainment sector, the industry leading magazine Music Week featured it in an article and the social media campaign drove 600+ visitors on the day. Show less

    • T&P𝑚

      Apr 2018 - now
      • Business Director

        Apr 2023 - now
      • Account Director

        Nov 2019 - Jun 2023
      • International Account Manager

        Apr 2018 - Nov 2019
  • Licenses & Certifications

    • Advanced Certificate in Communications Planning

      IPA (Institute of Practitioners in Advertising)
      Nov 2022
  • Honors & Awards

    • Awarded to Frida Fletcher
      Best of Year D&AD May 2013 The object was to create a digital, international campaign for Yamaha, to celebrate their 125 year jubilee.