Yasmin Hyder

Experience

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  AACM International

  Jan 1992 - Jan 1993

  Marketing Consultant

  - Contracted to an Asian Development Bank funded project, involving Design development of a technical training institute with the Government of Pakistan as the client. - Involved in research and development of corporate marketing plans and strategies, public relationing, preparing and delivering presentations to top government officials and Industry representatives, and assisting the Team Leader with the overall management of the Project.

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  The Citizens Foundation

  Jan 1995 - Jan 1996

  Resource Mobilization Manager

  - Assisted in the establishment of TCF, a non-political organization established to provide mass-scale quality education in the lower income urban and rural areas, initially at the primary level. - Designed and developed a Resource Mobilization plan encompassing nation-wide fund raising campaigns. - Made Presentations to top businessmen and Heads of MNC.s, Financial Institutions etc. - Managed advertising, communications and public relationing for various campaigns, and assisted with general management duties with regard to recruitment, training and administration. Show less

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  Agro Processors & Atmospheric Gases (PVT) Ltd.

  Jan 1997 - Jan 2000

  General Manager Marketing

  -Initiated the development and growth of Soya Supreme through establishing a Marketing and Sales Department, recruitment of professional staff, development of strategic corporate objectives and marketing plans for the entire consumer product range. -Responsible for marketing planning, proposing & analyzing research to discover avenues for products expansion and business development, developing and executing advertising & communication plans through liaison with the best ad agencies in Pakistan, launch of new products on a national level, produced TV commercials and branded programs, recruiting and training product managers/marketing staff. -Set up a sales promotion department, conducted live road shows and campaigns all over the country, and obtained cost-effective deals through contacts in all the medias. -Initiated constructive teamwork across all levels of the organization esp. with Sales & Production, which successfully increased sales by more than 50% over the last 3 years, and led the company to be ranked as the No.3 premium brand in the edible oil industry. Show less

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  Fun Products Pvt Ltd - Master licensee of Walt Disney Co. in Pakistan

  Jan 2000 - Jan 2002

  Executive Director Marketing

  -Negotiated and obtained the Master license of Disney Consumer Products and Publishing for the subsidiary of Gul Ahmed group. -Designed, developed and established the Disney Marketing Office, the strategic corporate plans and the licensing operations for Pakistan, reporting to the regional Asia Pacific office of Walt Disney in Hong Kong. -Worked with Disney Middle East and Disney Europe for various licensing initiatives for this region. Sold licenses for Pakistan to local as well as global manufacturers. -Sourced all Disney products from Disney approved vendors in China, Taiwan, Thailand, Hong Kong, USA, France, Indonesia, Korea, Italy etc. -Established the first Disney publishing license and operations for Pakistan. Show less

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  New World Concepts

  Jan 2002 - now

  Chief Executive

  My responsibilities include:- Providing strategic leadership for the company to establish long-range goals, strategies, plans, and policies. - All day-to-day management decisions and to implement New World Concepts’s long and short term plans- To ensure that New World Concepts is appropriately organized and staffed in order to achieve long term and short term objectives.- To communicate effectively with employees, Government authorities, other private and public sector stakeholders. Show less

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  Pakistan Women Entrepreneurs Network for Trade

  Oct 2018 - now

  Founder & President
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  EFU General Insurance Limited

  Jul 2020 - now

  Independent Director
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  Softball Federation of Pakistan

  Mar 2024 - now

  Chairperson