Madison McCallum

Experience

• 

  The Weekly Ringer

  Jan 2022 - May 2023

  Staff Writer
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  Richmond Magazine

  May 2022 - now

  Throughout the summer of 2022, I gained countless experience in fact checking and other journalistic necessities, such as interviewing, networking and editing. I had over 20 pieces of work published throughout my time at the magazine, in the categories of arts and entertainment, food and R Home.

  • Freelance Journalist

    Aug 2022 - now

  • Editorial Intern

    May 2022 - Aug 2022
• 

  Cross Creek Nursery & Landscaping

  Mar 2023 - Apr 2024

  Director of Marketing
• 

  Herff Jones

  Jul 2024 - Mar 2025

  Digital Marketing and Social Media Coordinator
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  Virginia Green

  Mar 2025 - now

  Marketing Content Specialist

  - An expert on the Virginia Green product, target markets, vertical markets, competitive landscape, and value propositions.- Communicate with sales and operations leadership on materials and assets needed and desired to support the efforts of their respective teams.- Work with the Marketing Manager and VP of Sales/Marketing on marketing strategy and tactics to drive direct sales.- Maintain the company website, keep the content fresh, updated, and accurate.- Align content with outside ad agency to create and refine messaging and content to be used in blog posts, social media, paid social media, printed marketing materials, and web/landing pages that support the outside sales team, operations team, and/or drive direct sales.- Ensure brand messaging and aesthetics are cohesive and consistent across the organization.- Perform other duties as assigned. Show less