Beth O'Sullivan

Experience

• 

  People in Need Trust

  Jan 2005 - Jan 2005

  Fundraising Assistant

  I volunteered for the People in Need trust for over 3 months fundraising in different locations around Dublin in 2005

• 

  ATC Language & Travel

  Jun 2009 - Sept 2009

  Group Leader

  During my summer working as a Group Leader with ATC Language & Travel, I was responsible for various groups of Italian, French, Spanish and Russian students in UCD and assisting the students and their teachers on tours around the sites of Dublin and Belfast.

• 

  MyCharity ltd

  Aug 2011 - Mar 2012

  Sales, Marketing and Business Development Intern

  I have worked as a sales, marketing and business development intern with mycharity.ie which is a fundraising website. My position involved• Creating sales opportunities and I am proficient in using the salesforce system.• Marketing the website and services to both charities and users, • Efficient and friendly customer service by email and phone (both charities and users),• Developing and promoting new services on the site such as Facebook fundraising and text-messaging, and promoting all aspects of the company through social media including blogging (wordpress), Facebook and Twitter. • I create a newsletter each month which is sent to over 23,000 users containing articles from charities and upcoming events using the cakemail system.• Banking admin duties – creating invoices and refunds, using the Realax credit card processing system.• Website Updates - Changing charity event adverts on the website every two weeks. Show less

• 

  National Appliance Repairs

  Oct 2011 - Mar 2012

  Sales, Marketing and Business Development Intern

  While working at MyCharity I assisted in a new start-up sister company for appliance repairs. My role involved general management of the start-up including:• All sales and bookings for the technicians• Adminstration duties and updating the Service CEO system• Assisting with customer queries and property management companies• Assisting in tracking incoming calls in relation to Google Adwords and SEO• Invoicing customers and property management companies

• 

  UCD Sport & Fitness and UCD Student Centre

  Jun 2012 - Aug 2013

  Receptionist & Administrative Assistant

  • Assisting with all front of house duties as needed• Answering student and customer queries in person and on the phone• Processing bookings for the cinema, theatre, debating chamber and meeting rooms.• Assisting with events and conferences held in the student centre including set-up, liaising with internal & external clients and monitoring invoicing between clients and the accounts team.• Administration duties for UCD Sport & Fitness including: Inputting membership payments, updating data and assisting with membership renewals. Show less

• 

  Harmonia publishing

  Aug 2012 - Dec 2012

  Marketing Intern

  I completed a Marketing Internship with Harmonia publishing.• Working with the design and editorial teams to coordinate advertorials, competition pages and subscription advertising.• Assisting in producing e-zine press releases using Mail Chimp.• Sourcing copy and images for charity events on behalf of the Woman's Way Community Spirit initiative.• Sourcing Subcription gifts and liasing with PR companies for proof of subscription copy and images• Assisting in the writing and distribution of press releases e.g. Irish Tatler• Participating in strategy meetings and weekly planning • Providing support to the sales and marketing team• Email marketing for the Food & Wine Christmas Show 2012.• Promoting events and offers on Facebook and Twitter for example for the Ultimate Girls Day Out 2012• Updating subscription databases and administration duties Show less

• 

  UCD Sutherland School of Law

  Aug 2013 - Aug 2015

  Marketing and Events Assistant

  This role provides support in the marketing of the UCD Sutherland School of Law ranked as the number 1 Law School in Ireland (QS World Rankings 2015). I am involved in promoting undergraduate and graduate degrees in both in Ireland and Internationally. The role also involves implementation and support for events each year including International Conferences, CPD seminars,Recruitment fairs and Alumni focused events both in Ireland and Internationally.Assisting in the collaboration of the Undergraduate and Graduate brochures, UCD prospectus and CPD flyers.Re-branding of the law school including approving new logos and images for brochures, merchandise and general use.Promoting and answering queries on behalf of UCD Sutherland School of Law at exhibitions and careers fairs e.g. Higher Options, Law Careers Fairs, UCD Open Day, Graduate Open Evening etc.Assisting with the co-ordination of both online and offline marketing campaignsProduction of the digital marketing plan for Law 2014/15Co-ordinating events such seminars, conferences and alumni related events 3-4 per month e.g. launch of the new Sutherland School of Law, Law Without Walls 2015 (LWOW), CPD Seminars, International legal conferences, Alumni Reunions, Guest lectures etc.Assisting in the organisation of Alumni reunions including running the annual London Law Alumni eventBookings and payments for all marketing and events Email marketing for upcoming seminars and conferences using mailchimpAssisting with focus groups and surveys for market research purposesAssisting with the co-ordination of the UCD Summer SchoolAssisting in the promotion of the law school using social media: Linkedin, Facebook and flickr.Checking all analytics for social media and the websiteSourcing news items and images for the school e-zine sent to all alumni and donors.Creating news items for the UCD websiteProviding support to the marketing manager and school office team.Updating alumni and contact databases as required Show less

• 

  UCD College of Human Sciences

  Jan 2015 - May 2015

  Marketing Executive (secondment)

  Providing marketing support to all schools under the UCD College of Human Sciences.Assisting in the collaboration of the Undergraduate and Graduate brochures, UCD prospectus and International flyers.Promoting UCD College of Human Sciences at exhibitions and careers fairs e.g. Higher Options, UCD Open Day etc.Assisting in the design and development of marketing and promotional materials.Managing the college website & IntranetAssisting with the co-ordination of both online and offline marketing campaignsEmail marketing for upcoming events using mailchimpManaging and creating content for all social media channels including Facebook, Twitter and Linkedin using hootsuite.Checking all analytics for social media and the websiteDealing with all marketing queries on behalf of the College of Human SciencesProviding assistance to the Marketing Manager and the College Administration. Show less

• 

  Institute of Directors in Ireland

  Aug 2015 - Dec 2018

  Responsibility for uploading website content and ensuring that all information is professionally presented and kept fully up-to-date. * Managing all social media channels and creating and updating content regularly on LinkedIn and Twitter.* Developing digital campaigns using Google Adwords.* Preparing promotional material including email campaigns, working with the different business areas within the IoD.* Managing events such as Building Better Boards, Lunch Bites @ IoD, The Leadership Series, Thought Leadership and ad hoc events ranging from 100 - 250 members attending.* Evaluating and reporting following each event using surveys and feedback.* Processing membership data on the IoD website and the IoD database.* Reporting on Google Analytics. * Working with the Communications team to develop and implement a digital communications approach for the organisation. Show less * Responsibility for uploading website content and ensuring that all information is professionally presented and kept fully up-to-date. * Managing all social media channels and creating and updating content regularly on LinkedIn and Twitter.* Developing digital campaigns using Google Adwords.* Preparing promotional material including email campaigns, working with the different business areas within the IoD.* Managing events such as Building Better Boards and Lunch Bites @ IoD.* Evaluating and reporting following each event using surveys and feedback.* Processing membership data on the IoD website and the IoD database.* Reporting on Google Analytics. * Working with the Communications team to develop and implement a digital communications approach for the organisation. Show less

  • Senior Events & Digital Communications Executive

    Jan 2018 - Dec 2018

  • Digital Communications and Events Officer

    Aug 2015 - Jan 2018
• 

  Combined Media Company

  Dec 2018 - Sept 2019

  Digital Marketing and Communications Manager

  • Managing client accounts including pharmaceutical brands, charities, hospitals and FMCG• Liaising with clients to ensure digital advertising briefs are met• Creating digital marketing plans for various budgets• Set up and optimisation of online advertising campaigns • Social media scheduling and content creation• Creating adverts, copywriting content and optimising campaigns across Google ads, YouTube, Facebook, Instagram, LinkedIn and twitter• Social media monitoring for pharmaceutical companies• Preparing digital proposals for prospective clients• Reporting on digital campaigns• Reporting weekly and monthly for various clients on website stats from Google analytics• Writing content on digital marketing for our website• Facilitation of online webinars• SEO on clients new and existing websites• Preparing newsletters, blogs and website updates Show less

• 

  Allen Recruitment Consulting

  Sept 2019 - Aug 2020

  Marketing and Communications Consultant on-site @ Google (contract via Allen Recruitment)

  • Assisting with internal global marketing communications initiatives and developing compelling content• Liaising with teams in Google across real estate, development, security, governance and food programmes to assist with their communications• Creating newsletters for global internal communications • Developing a narrative and preparing communications for new real estate projects across EMEA and APAC• Assisting the DRS marketing communications team on ad-hoc projects and global initiatives and responses• Reporting on campaigns (google analytics) Show less

• 

  IQ-EQ

  Aug 2020 - now

  IQ-EQ is a leading investor services group that combines global expertise with an unwavering focus on client service delivery. With a team of 5,800+ people operating across 25 jurisdictions, it supports fund managers, global companies, family offices and private clients operating worldwide.• Managing IQ-EQ’s global digital channels as part of the Group Marketing team• Developing and delivery new strategic digital initiatives• Creating engaging communications for both internal and external promotion• Planning and implementing integrated global digital campaigns across Google, LinkedIn, Facebook and Instagram• Driving content production for social channels and the company website• Creating external and client communication emails in hubspot• Reporting on digital campaigns via LinkedIn, google analytics and hubspot• Liaising with agencies and developers to ensure our content and advertising is on-brand and improving contact submissions and engagement rates• Updating website content and working with the marketing team to ensure our messaging and design is on-brand• Managing the digital marketing team• Collaborating on global marketing campaigns with jurisdictional marketing managers • Supporting the wider group marketing and events teams Show less IQ-EQ is a leading investor services group that combines global expertise with an unwavering focus on client service delivery. With a team of 4,750+ people operating across 25 jurisdictions, it supports fund managers, global companies, family offices and private clients operating worldwide.• Managing IQ-EQ’s global digital channels as part of the Group Marketing team• Developing and delivery new strategic digital initiatives• Creating engaging communications for both internal and external promotion• Planning and implementing integrated global digital campaigns across Google, LinkedIn, Facebook and Instagram• Driving content production for social channels and the company website• Creating external and client communication emails in hubspot• Reporting on digital campaigns via LinkedIn, google analytics and hubspot• Liaising with agencies and developers to ensure our content and advertising is on-brand and improving contact submissions and engagement rates• Updating website content and working with the marketing team to ensure our messaging and design is on-brand• Managing the digital marketing team• Collaborating on global marketing campaigns with jurisdictional marketing managers • Supporting the wider group marketing and events teams Show less

  • Group Digital Marketing Lead

    May 2023 - now

  • Marketing Manager - Digital

    Aug 2020 - May 2023