Gray Weaver

Gray Weaver

Barista

Followers of Gray Weaver499 followers
location of Gray WeaverChicago, Illinois, United States

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  • Timeline

  • About me

    Marketing Manager | Digital Content & SEO Specialist | Social Media Strategist | Driving Growth Through Strategic Content & Customer Engagement | Lover of all things food and drink

  • Education

    • University of North Carolina at Greensboro

      -
      Bachelor of Science - BS Entrepreneurship
  • Experience

    • Starbucks

      Jan 2019 - Jan 2020
      Barista
    • Dream Weaver Social Media

      Jan 2020 - Jan 2023
      Social Media Strategist and Manager

      Daily Responsibilities:- Managed business’ social media to their advantage to help grow sales and company reach- Created content within company brand standards to develop a cohesive page of engaging content- Analyzed page metrics with clients to ensure they were enthused with the end product and growth

    • Pineapple Porch

      Jan 2020 - Jan 2021
      Inventory Manager
    • Sigma Alpha Epsilon Fraternity

      Jan 2023 - Jan 2024
      Coordinator of Donor Services
    • TAG - The Aspen Group

      Jan 2024 - Oct 2024
      Digital Content Producer

      · Actively support the Digital Commerce team with content management, build/author and execution within the CMS tool set across TAG's portfolio of Brands, including homepage, categories, product pages and various other page types and devices· Lead and support the creation, review, enhancement, integration and rollout of processes across cross-functional teams, function as operational excellence evangelist· Lead web production and operations for all aspects of the site including navigation, promotions, appointment flow, mobile optimization, 3rd party content, video, etc.· Support the Product teams with assessment, definition, requirements and execution of new features and functionality across tools, content and production areas to support the Digital Commerce team needs· Manage the execution of personalization strategies across all digital offices, promotions, traffic source, etc.· Responsible for ensuring ADA compliance through the authoring/building workstreams; elevating opportunities to the Digital Merchandising teams· Leadership and management against tight turnarounds, short cycle marketing and implementing fixes to help meet compliance or merchandising requirements· Responsible for management of critical site SEO elements, including canonical URLs, schema, etc.· Management and optimization of our Grand Opening processes, ensuring media and merchandising campaigns can be activated in a timely manner Show less

  • Licenses & Certifications

    • Google Analytics Certification

      Google
      May 2025
    • Truist Emerging Leaders Certification

      Truist Leadership Institute
      Dec 2022
    • Strategies for Creating Viral Short Form Content

      LinkedIn
      Oct 2024
      View certificate certificate
    • Google Ads - Measurement

      Google
      May 2025
    • Artificial Intelligence Foundations: Machine Learning

      LinkedIn
      Nov 2024
      View certificate certificate
    • Social Media Marketing Strategy: TikTok and Instagram Reels

      LinkedIn
      Oct 2024
      View certificate certificate
  • Volunteer Experience

    • Executive Committee

      Issued by Distinguished Young Women of North Carolina on Nov 2018
      Distinguished Young Women of North CarolinaAssociated with Gray Weaver