Michael Martinez

Experience

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  Profesional independiente

  Jan 2008 - Jan 2010

  Illustrator and character creator

  During my career as a freelance illustrator, I have had the privilege of collaborating with leading brands in the social expression market. During this time, I have developed over 700 illustrations from character conception, vectorization, colorization, and assembly for offset printing.Among my main achievements, it is worth highlighting that I achieved a graphic participation close to 40% in the Colombian market. This result was possible thanks to my ability to translate the needs and expectations of my clients into visually creative, high-quality, and effective products.Some of the brands I have worked with include Pelanas, Maos expression, Yonkiss, Detalles Dannas, and D'Sebas, which has allowed me to acquire a deep understanding of the needs and requirements of the industry. Show less

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  Mi-Martinez.com

  Jan 2015 - now

  I am the founder of a digital advertising agency with over 10 years of experience in the market. Our focus is on digital marketing and creating profitable and successful products for our clients. We have worked with more than 300 brands, including recognized clients such as Kia, Liga Colombiana contra el cáncer, Avena Cubana, Estárter, Bogotá Pass, Teleférico a Monserrate, Aguardiente llanero, and Lilipink. In addition, we have established partnerships with other leading agencies in the sector, such as Mouse Interactivo S.A.S, Si Señor Agencia, and Artico Digital, as providers ensuring quality and compliance in all our projects. We are passionate about innovation and committed to introducing artificial intelligence as a fundamental part of a growth hacking strategy to offer innovative solutions to our clients. Show less As a Product Designer for web and applications, my responsibilities include:Collaborating with cross-functional teams to identify user needs and design solutions that meet business goals.Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications.Conducting user research and usability testing to validate design decisions and gather feedback for improvement.Developing design systems and style guides to ensure consistency in design across all products.Working closely with developers to ensure that designs are implemented accurately and efficiently.Identifying and solving complex design problems with simple, elegant solutions.Keeping up-to-date with emerging design trends and technologies to drive innovation and enhance user experience.Communicating design decisions and presenting solutions to stakeholders in a clear and persuasive manner.Continuously iterating on designs based on user feedback and business goals to ensure the best possible user experience. Show less As the main responsible for designing and creating user interfaces for applications, websites, and digital systems in general, some of the specific functions that I perform include:Creating and designing user interfaces for applications and websites, ensuring that they are easy to use and visually appealing.Working with the development team to ensure that interfaces are functional and meet user requirements.Conducting user testing to evaluate the usability of interfaces and make necessary improvements.Developing prototypes and wireframes to present to clients and development teams.Creating and maintaining a library of design elements, patterns, and guidelines to ensure consistency in design.Working closely with user experience (UX) designers to ensure that interfaces meet user needs and expectations.Keeping up-to-date with the latest design trends and techniques to ensure that interfaces are innovative and relevant.Communicating and presenting design ideas to clients and development teams in a clear and effective manner. Show less

  • CEO & Founder

    Feb 2009 - now

  • Senior Product Designer

    Jan 2016 - Jan 2022

  • Senior User Interface Designer

    Jan 2015 - Dec 2018
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  Mouse Interactivo

  Apr 2015 - Feb 2017

  COO - Mouse Interactivo

  As Director of Operations at Mouse Interactivo SAS, I led the team responsible for the comprehensive management of the agency's advertising services. The company specialized in digital services, graphic design, web, development, photography, marketing, and video. My role was to ensure that each project was developed to the highest standards of quality and efficiency.During my time at the company, I planned and managed projects, supervised production processes, controlled quality, and managed technical and human resources. I worked closely with the team of leaders, including the company's founder, CEO Alejandro Gonzales, and Art Director Mario González, to define business strategies and make key decisions that allowed us to achieve our goals and maintain our position in the market.As part of the founding team of Mouse Interactivo SAS, I am very proud to have contributed to the creation of a leading company in digital services, graphic design, web, development, photography, marketing, and video. During my time at the company, I led a highly committed and motivated team focused on providing creative and comprehensive solutions to our clients. I fostered a solid organizational culture based on excellence, teamwork, and innovation, consolidating Mouse Interactivo SAS as one of the most outstanding advertising agencies in the market. I am grateful for all the support and commitment received from the founding team to start my path as an entrepreneur and found my own company.Thanks to our commitment and dedication, we managed to consolidate Mouse Interactivo SAS as one of the most outstanding advertising agencies in the market. During my time at the company, we had the opportunity to work with clients such as Grupo Quick, Fedco, Cinemark, Swimmer, Silleti, Cafam, Policia Nacional, and Cafecultor. Show less

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  Estarter.co

  Apr 2016 - now

  Senior Full Stack Developer

  Full Stack Developer with experience in React JS and Node, specialized in the special passenger transport sector. At Estarter, I led the execution of several MVPs and contributed to the development of the company's flagship product: a platform for managing passenger and corporate routes. Focused on enhancing the user experience, I optimized UI/UX interactions and maintained secure repositories. Additionally, I was responsible for the complete AWS infrastructure, ensuring a stable and scalable environment. Show less

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  LiciMátic

  Jan 2018 - Jan 2019

  Co-Founder

  As a co-founder of Licimatic, I had the pride of supporting the development and launch processes of the software that aimed to simplify the procurement process for companies in SECOP I and SECOP II, as well as giving them the tools to have a clean and transparent battle, applying to any public call and bidding process. The platform allowed the search for related contracts or those that matched the business based on its economic activity and execution capacity, education for the entrepreneur and its employees on how to approach procurement processes, document analysis to avoid long and unnecessary readings, and automation of repetitive formats and documents.During my time at Licimatic, I had the opportunity to co-create the Licimatic project with co-founders Nicolas Poveda and Dayro Romero. Together, we won several hackathons, including one with MinTics "Anti-Corruption Hackathon" under the premise #HackearLaCorrupcion (Hack Corruption). Despite the initial success, the project ultimately ended due to lack of resources or funding, and of course, the lack of interest from the government. Show less

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  Arepa Digital Transformation

  Sept 2018 - Oct 2019

  Senior UI/UX Designer

  During my time at Arepa Digital Transformation, I had the opportunity to lead and execute several user interface and user experience design projects for companies such as Liftit, Nativo, and Poetri, among others. I was responsible for working with cross-functional teams and clients to create innovative and effective design solutions, taking into account the needs and goals of both users and businesses. I also oversaw user experience research, analysis, and evaluation for digital products, as well as prototyping and conducting usability testing. As a UI/UX Senior at Arepa Digital Transformation, I contributed to improving user satisfaction and business performance through user-centered design. Show less

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  Poetri

  May 2019 - Oct 2019

  Senior Product Designer

  During my time as a Senior Product Designer at Poetri, I had the unique opportunity to create a product that could help the entire programming community integrate functions that would be implemented and executed within any code, where the business model was based on the value of each execution and server time. In addition, I was responsible for the creation of a marketplace where users could test and purchase these functions.As a product designer, I worked closely with cross-functional teams to design an innovative solution that met the needs of both users and the business. I conducted user research and gathered feedback to inform the design process, and created wireframes, prototypes, and high-fidelity designs that reflected user needs and behaviors.My role also involved working with the engineering team to ensure that the product was technically feasible and scalable, and collaborating with the marketing team to create messaging and launch campaigns that resonated with the target audience.The result of my work at Poetri was a successful product that provided value to the programming community and generated revenue for the company. As a Senior Product Designer, I am passionate about creating user-centric solutions that drive business success. Show less

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  Blue Pocket

  Dec 2019 - Jun 2023

  Founder

  As the Founder of Bluepocket, I developed a fintech web application that enables users to split payments using any payment gateway. Bluepocket users can share credits in groups of more than two people, and the platform's model aims to connect financial entities, split credits, and benefit stakeholders in a group environment. I am currently seeking funding to continue the growth and development of this startup venture.

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  CELAGEM AN INTEGRAL SURROGACY PROGRAM, IN COLOMBIA, MEXICO AND ARGENTINA

  Dec 2019 - Oct 2022

  Senior Search Engine Optimization

  During my time at Celagem as a Senior SEO, I not only led the web positioning strategy for the fertility and surrogacy clinic, but I also had the responsibility of leading all digital processes on the web, including the implementation of external communication. I also focused on improving the brand identity and developing positioning strategies, which resulted in a significant increase in new user traffic to the website. Additionally, we were able to attract many national and international clients, and I improved the use of commercial tools such as CRM and social media. Through my work, I was able to consolidate more than 380 keywords in the top search results related to fertility and surrogacy topics. Show less

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  ThanksToYou

  Jan 2021 - Dec 2022

  Frontend Web Developer
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  Loopay

  Jan 2021 - Feb 2024

  Head Frontend Software Developer
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  Triidy

  Dec 2021 - Feb 2023

  Lead Frontend Software Developer