Dandy Hartanto

Experience

• 

  PT. Panaksara Putaka

  Jul 2005 - Jun 2007

  Assistant Store Manager

  It's more well known as ak;sa.ra bookstore.

• 

  PT. Mitra Adiperkasa, Tbk

  May 2007 - Jun 2009

  Merchandiser

  Merchandiser for KidZ Station.Brands: Bandai ( Ben10, Power Ranger, Gundam, Tamagotchi, Ultraman etc), Wildplanet (Spygear), Nikko, Corgi & Toystate.Job Scope: • Monitor and analyst category sales of the store;• Supervise physical inventory of merchandise;• Identify and forecast future trends;• Check the impact of seasonal changes on sales;• Maintaining level of inventory, deliveries and warehousing of goods;• Coordinate with area manager, wholesale and dept store to achieve yearly sales target;• Marketing; Promotional & Event reports to principle;• Maintaining relationship with the principle in terms of marketing tools;• Under-supervision FOB negotiation and maintaining a good relationships with the principle;• Product testing and product knowledge report;• Liaising with other departments within the organization (shipping dept, finance dept, warehouse dept. etc.) Show less

• 

  PT. Fashindo Persada

  Jun 2009 - Jul 2012

  Buyer

  Brands: Baleno, Samuel N Kevin, Ip Zone, Ebase.Job Scope:• Analyzing consumer buying patterns and predicting future trends;• Regularly reviewing performance indicators, e.g. sales and discount levels;• Managing plans for Inventory levels;• Reacting to changes in demand;• Reacting to changes in logistics;• Meeting principles and FOB negotiating;• Maintaining relationships with department stores for future products;• Liaising with other departments within the organization to ensure projects are completed;• Attending trade fairs, in China and overseas, to select and assemble a new collection of products;• Participating in promotional activities;• Writing reports and forecasting sales levels;• Presenting new ranges• Liaising with shop personnel to ensure product/collection supply meets demand;• Seeking merchandise feedback from customers;• Additional Task: Supervise sales Personnel, Keep Records, Verify Orders and shipment. Show less

• 

  PT Sepatu Bata, Tbk.

  Jul 2012 - Feb 2015

  Sr. Buyer for Man's Dress & Casual Shoes

  Brand: Bata Casual, Weinbrenner, Mocassino, Bata Men’s Dress, Ambassador, F Lite.Job Scope:• Analyzing Sales Trend, reacting to changes in demand.• Buying Plan, Merchandising Strategy, OTB Control, Stock Control.• Inventory Control. Maintaining level of inventory, deliveries and warehousing of goods• Supervising all process of the production on our local Factory from design to finish goods.• Product Development through local or overseas suppliers.• Attending Trade Fairs in China and overseas, to select and assemble a new collection.• Negotiation the FOB to our principles.• Marketing Plan and Marketing Program.• Liaising with other departments within the organization to ensure projects are completed. Show less

• 

  PUMA Group

  Feb 2015 - Oct 2020

  Main Task:• Intro Puma Select & Launched Puma Hoops from Scratch for SEA Market• Building the Business with Partners from Ground-upJob Scope:• Range Selection – Footwear, Apparel, Acc• Pricing Strategy, Forecast, Category Margin %• Distribution Strategy, Account Exclusivity • Selection of Collaboration• Market Updates & Competitor Review• Target Set-up and Monitoring Sales Achievement Per-Region• Liaising with other departments within the organization to ensure projects are completed. Show less Main Task:• Rebuild Puma in Indonesia Market• Sustainable growth Year to Year• Revamp the whole Merchandising RangeJob Scope:• Range Selection – Footwear, Apparel, Acc• Selection for Mono Franchisee Range as per Global Retail Direction• Craft Exclusive Range Selection for Key Account• Pricing Strategy, Forecasting, Category Margin• Crafting SMU Articles for Key Account• Market Updates & Competitor Review• Target Set-up and Monitoring Sales Achievement Per Key Account & Mono Concept Store. • Liaising with other departments within the organization to ensure projects are completed Show less

  • Puma Select & Basketball - Merchandising Manager, SEA

    Feb 2018 - Oct 2020

  • Merchandising Manager - Country Indonesia

    Feb 2015 - Oct 2020
• 

  ASICS Corporation

  Oct 2020 - now

  * Lead the Sportstyle category in Indonesia, covering Merchandising, Marketing, Digital, Sales, and Retail.* Drive business growth and P&L with a focus on revenue, profitability, and brand positioning.* Build partnerships with key accounts to maximize sell-through.* Oversee marketing, collaborations, and community activations that strengthen brand relevance.* Implement digital & omni strategies for Sportstyle to create seamless consumer journeys online and offline.* Mentor and develop Asics Indonesia Sportstyle team, while aligning with global HQ objective and directions. Show less Main Task : Rebuild Asics Indonesia• Introduce Asics category P.RUN, SPS & CPS• Building Best Range for Indonesia MarketJob Scope:• Forecast year Financial Plan & Growth• Range Selection – Footwear, Apparel, Acc• Pricing Strategy, Forecast, Category Margin %• Distribution Strategy, Account Exclusivity • Selection of Collaboration• Market Updates & Competitor Review• Target Set-up and Monitoring Sales and GP Margin Achievement• Liaising with other departments within the organization to ensure projects are completed. Show less

  • General Manager Sportstyle

    Jan 2024 - now

  • Head Of Merchandising

    Oct 2020 - Jan 2024