
Christiane Simmers
Manager Strategic Marketing and Business Development

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About me
Lead Advisor - Deputy Director of Land Transport at Waka Kotahi NZ Transport Agency
Education

Friedrich-Alexander-Universität Erlangen-Nürnberg
1988 - 1993Master of Science (Hons) Business Administration and Marketing achieved with Honours
Experience

Deutsche Telekom AG
Jan 1994 - Jan 1998Manager Strategic Marketing and Business Development Strategic and operational planning and project management, research: initialising and industry-specific strategic plans as well as rolling 5-/10-year business plans research on markets, trends, product development and selection of international co-operation partners for T-Systems identification, analysis and commercialisation of potential customer solutions analysis of business processes, set-up of relationship management programmes project coordination for various internal and external projects, working closely with Deutsche Telekom’s Board of Directors Marketing Consulting: involvement in various customer projects as a Marketing Project Manager from concept to implementation Tools: design and implementation of network based marketing & sales tools Marketing Communications/PR: preparation of trade events (e.g. CeBIT), representation of T-Systems at various conferences and customer events Training: concept, organisation and carrying out of Strategy workshops forming strong relationships within defined industry groups Key Account Management training programmes New applications training Show less

Magus Research Limited
Jan 1999 - Jan 2001Business Development Manager Northern EuropeMagus Research provides professional website production and management services for multinational industrial corporations in the fields of science, high technology and engineering. identifying and exploring new opportunities overseas within a competitive market interfacing between operations/ design teams and clients managing projects from concept and client proposal through deployment building client loyalty through providing a highly professional and reliable customer service level Show less

Atlantic Consultants GmbH
Jan 2001 - Jan 2003Business ConsultantMarketing & Strategy Consulting FirmEngaged in all areas of Strategy Consulting and Marketing Research, mainly within the German telecommunications industry. Projects included - Research into markets, trends, developments and convergence in telecommunications and IT- Consulting / Change Management: - sales cycle improvement programmes from planning to implementation - development of CRM programme: classification and evaluation of customer groups and development of group-specific marketing approaches - specification / recommendation for quantitative and qualitative sales tools- Business Performance analysis- assessment of core activities, business efficiency, Review of financial position- competitor, customer and market analysis- redefinition of business goals and analysis/ re-design of business processes- scenario planning and critical success factor analysis- Project Management Process Documentation, Business plans and Strategies- Staff development / Training concepts Show less

Oceania Development Group
Jan 2004 - Jul 2010Business Desk and Client CareInternational professional immigration firm- responsible for running the business desk of the company for clients wanting to emigrate to New Zealand, Australia and Canada and advising clients in all aspects of business migration as a Business Consultant, including business plan writing - developed business ideas and established business relationships for clients in their chosen countryAs Advisor Business Development and Client Care & Compliance - explored and developed future revenue possibilities in international markets, in particular Europe; analysed business processes and initialised change management initiatives- planned and implemented customer service strategies and ensured consistent customer service and satisfaction, including troubleshooting and resolving non-routine customer complaints Show less

Westside United Travel
Jul 2010 - Dec 2013Travel Agency Owner and Managing DirectorRetail travel agency with 6 staff in the North-West of Christchurch- Develop and implement lead generation strategies, including to new markets/areas; research of future trends within the travel industry- Customer engagement initiatives online and offline - Supervision of the smooth, efficient running of the business- Management of budgets and maintenance of statistical/financial records- Development of local marketing campaigns (e.g. radio/print media)- Sourcing of products and destinations to meet consumer demands for bespoke travel and sustainable tourism- Liaison with travel partners, organisation and running of travel events- Recruitment, training and management of staff Show less

Self Employed
Aug 2013 - Jul 2016Business Improvement ConsultantAs a Business Improvement Consultant, I offered assistance, guidance and support in all business-related aspects and helped clients grow and/or improve their business through • independent strategy review and business plans as well as investigating improvement opportunities through workflow analysis. • Provision of comprehensive business and financial plans that cover extensive cost-benefit-analysis, SWOT analysis and market research• Business Valuations and in-depth business analysis • Recommendations on best business practices based on identified challenges and opportunities within the client’s business• Connecting clients to market opportunities and experts in New ZealandKey Achievements: • ISO Re-Certification for a client through process audits, new process design and change management.• New business set up including securing of funding, operational plans and marketing• Helped several overseas businesses to get established in NZ through Migration Associates UK Ltd, a legal firm specialising in immigration services• Definition of IT processes for the retention of necessary electronic records of maintenance equipment in line with H&S and Compliance management as well as design and implementation of associated procedures and H&S related policies Show less

ARANZ Medical
Aug 2016 - Jul 2017Market Researcher/Strategic AnalystARANZ Medical is an award winning technology innovator with global presence and a market leader in scanning, 3-D modelling and medical information management solutions for use in applications as diverse as skin and wound management, prosthetic and orthotic modelling.The role's purpose was to • identify new sources of growth for Aranz Medical through extensive market research, and contribute to the development and implementation of the overall business strategy. • Collaborate with internal and external stakeholders, in particular with the global sales team in the US, UK and Europe and with other members of the Marketing team. Work with Key Opinion Leaders in the market as well as New Zealand Trade & Enterprise (NZTE)• Maintain ongoing strategic monitoring/assessment capabilities with respect to industry analysis/trends, positioning, competitor analysis, new market expansion opportunities and strategic options, as well as Aranz strategic capability assessments in a global market environment• Collect & analyse market feedback directly from customers or from Sales to identify trends and ensure competitive market positioning• Complete in-depth assessments of target and adjacent markets, including customer profiling, industry trends, competitive positioning, and develop actionable strategies for Aranz Medical to successfully participate in these markets • Analysis of marketing campaign results and feedback on future campaigns• Prepare supporting material for senior-level strategy review/board meetings• Prepare trade show participation in Europe and Australia Show less

Business Mentors New Zealand
Aug 2017 - nowBusiness MentorBusiness Mentors provides a structured and supported voluntary mentoring service forthe SME (small to medium sized enterprise) sector and for start-up enterprises of NewZealand.

Lyttelton Port of Christchurch
Aug 2017 - Jan 2021Senior Business Analyst - Business Improvement• Act as the lead on assigned projects for the Business Improvement Team, including analysis, design, change management and implementation plans, working across the full project life-cycle• Identify and recommend options for continuous advancement initiatives targeting performance and cost efficiencies• Develop and maintain strong relationships with key stakeholders across all levels of the wider company to lead the advancement and implementation of solutions and projects• gather, provide and document project related business requirements• identify business problems and carry out future state and gap analysis• translate identified opportunities for improvement into projects to business case level • Assess the impact of the proposed organisational change • Support business transformation projects and programmes in other areas• Provide insightful and relevant analysis based on a detailed understanding of key business drivers for budgeting, forecasting, capacity and headcount management • Provide analytical insight for Union negotiations and compose Union related change proposals Show less

Waka Kotahi NZ Transport Agency
Feb 2021 - nowRail Support Systems, Safer Rail TeamTe Rōpū Waeture | Regulatory Services Group Business Integrity Team - Safer Commercial TransportTe Rōpū Waeture | Regulatory Services Group
Lead Advisor - Deputy Director of Land Transport
Mar 2023 - nowPrincipal Business Analyst
Jan 2022 - Mar 2023Senior Business Analyst
Feb 2021 - Jan 2022
Licenses & Certifications
- View certificate

Agile 101 – Certificate of Completion
Agile CoLabNov 2022 - View certificate

Advanced Lead Generation
LinkedInAug 2017 - View certificate

Project Management Foundations: Stakeholders
LinkedInAug 2017 - View certificate

Insights from a Business Analyst
LinkedInJul 2017 - View certificate

Financial Analysis: Introduction to Business Performance Analysis
LinkedInJul 2017
Languages
- enEnglish
- geGerman
- spSpanish
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