AKINAYO AKINMULIRE

Experience

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  LAGOS STATE INTERNAL REVENUE SERVICE (LIRS)

  Mar 2000 - Dec 2004

  Data Entry Officer

  • Accurately transferred information from physical documents to digital formats, including databases and spreadsheets, ensuring seamless data management.• Efficiently organised data using tags, enhancing accessibility and ease of retrieval for team members.• Regularly updated and maintained databases, ensuring data accuracy, integrity, and security through systematic backups.• Produced comprehensive spreadsheets and detailed reports, contributing to data-driven decision-making processes.• Performed various administrative tasks, including sorting and distributing mail, answering phone calls, and processing invoices, ensuring smooth office operations. Show less

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  SHEPHERDHILL SOFTWARE LTD

  Jan 2005 - May 2009

  Data Specialist

  • Successfully extracted and organised data from various sources, including SQL backups, flat files, and APIs, ensuring seamless integration into company systems.• Implemented comprehensive data quality checks, resulting in improved accuracy and integrity of data across all projects.• Interpreted and analysed complex datasets to identify key patterns and trends, directly influencing business strategy and decision-making.• Developed clear and impactful Excel visualisations that effectively communicated data insights to stakeholders, driving informed decisions.• Implemented robust security measures, safeguarding sensitive data and ensuring compliance with industry standards.• Authored comprehensive documentation of data collection, management, and analysis procedures to ensure consistency and facilitate knowledge sharing across teams. Show less

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  SHEPHERDHILL SOFTECH LIMITED

  Jun 2009 - Jan 2015

  • Led the design and execution of complex data queries and list pulls for targeted direct marketing campaigns, improving precision in prospect engagement and increasing customer conversion rates by 18%.• Collaborated with technology, systems, and process workstreams to define and implement a unified data model vision, establishing a robust framework for data sourcing, transformation, and reconciliation, reducing data inconsistencies by 30%.• Developed and executed global data load specifications, overseeing the end-to-end data loading process to ensure the successful integration of large-scale datasets across multiple geographies.• Planned and managed the day-to-day operations of the data workstream, ensuring timely delivery of project milestones while maintaining a high standard of data integrity and accuracy.• Effectively managed the data team’s budget, optimising resource allocation and delivering project outcomes within financial constraints, contributing to a 12% cost reduction.• Supervised a team of analysts, providing mentorship and training to junior data analysts, ensuring continuous skill development and fostering a culture of knowledge sharing, which enhanced overall team productivity by 15%.• Held full accountability for the on-time, end-to-end delivery of data programmes, ensuring alignment with strategic objectives and achieving programme goals within budgetary limits, resulting in a 25% increase in project ROI.• Ensured that all programmes and business cases were aligned with strategic business objectives, delivering measurable benefits and consistently achieving high returns on investment (ROI).• Regularly liaised with senior management and stakeholders, presenting data-driven insights and strategic recommendations that influenced key business decisions and enhanced operational efficiency. Show less

  • Data Lead

    Feb 2012 - Jan 2015

  • Data Analyst

    Jun 2009 - Jan 2012
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  Beaconsoft Limited

  Apr 2015 - Aug 2017

  Market Analyst

  • Conducted comprehensive market analysis, investigating macroeconomic trends, competitor strategies, and consumer behaviour patterns to identify high-potential growth opportunities, leading to a 15% increase in market share.• Led advanced segmentation of target audiences through the analysis of consumer data, using statistical models and behavioural insights to drive the development of data-driven marketing strategies.• Designed and executed detailed marketing plans, overseeing cross-channel advertising and promotional campaigns, contributing to a 20% increase in brand awareness across key demographic segments.• Utilised advanced forecasting models to project sales performance and market share, enabling precise business development strategies and resource allocation that improved revenue by 12%.• Created and evaluated data-driven performance scenarios, using advanced statistical techniques to predict the success and sales impact of proposed marketing campaigns, enhancing decision-making accuracy.• Employed Power BI analytics to investigate root causes of unresolved operational tasks, reducing outstanding issues by 10% through streamlined processes and actionable insights.• Developed comparative visualisations in Power BI, benchmarking performance across regions, departments, and teams, enabling more effective resource allocation and enhancing operational efficiency by 18%.• Applied Power BI forecasting tools to predict future operational task volumes, improving resource planning accuracy by 25%, directly contributing to more efficient workload distribution.• Identified and implemented cost-saving measures by preparing detailed financial reports in Excel and PowerPoint, achieving annual savings of £80,000 and improving overall profitability.• Established data quality monitoring frameworks, regularly communicating key insights and recommendations to stakeholders, fostering a culture of continuous improvement and data-led decision-making. Show less

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  Joules

  Sept 2017 - Nov 2022

  • Led end-to-end data analysis processes, from data extraction to insight generation, leveraging advanced SQL queries to handle multi-terabyte databases, ensuring data accuracy and relevance for strategic decision-making.• Designed and implemented complex ETL (Extract, Transform, Load) processes using Python and SQL to integrate and cleanse data from disparate sources, reducing processing time by 25%.• Spearheaded predictive analytics initiatives by applying machine learning models (using Python) to forecast customer behaviour, contributing to a 30% increase in retention rates.• Built dynamic Power BI dashboards that visualised key business metrics, resulting in a 15% improvement in cross-departmental collaboration and real-time decision-making.• Led cross-functional data analytics projects to optimise task management through trend analysis in Power BI, improving task efficiency by 20% and driving operational excellence.• Established and maintained data governance frameworks, ensuring compliance with GDPR, company policies, and industry regulations, safeguarding sensitive customer information and mitigating legal risks.• Developed comprehensive relational databases, enhancing data accessibility and scalability for future analytics projects, reducing manual reporting efforts by 40%.• Utilised advanced statistical modelling techniques (e.g., regression analysis, clustering) to derive actionable insights, enabling a 10% improvement in customer segmentation strategies.• Provided executive-level reports and strategic recommendations based on data-driven insights, influencing key business decisions and leading to a 12% increase in revenue.• Collaborated with cross-functional teams (IT, marketing, and operations) to translate business needs into data solutions, significantly enhancing decision-making processes and business outcomes. Show less • Partnered with internal and external stakeholders to identify strategic business opportunities for advanced data analysis, driving a culture of data-driven decision-making across the organisation.• Conducted comprehensive evaluations and optimisation of data collection methodologies, ensuring the accuracy, consistency, and integrity of datasets across multiple business units, reducing data discrepancies by 30%.• Led the alignment of data collection and processing protocols with GDPR and other regulatory standards, ensuring full compliance and safeguarding the organisation from legal and financial risks.• Spearheaded the research, selection, and integration of cutting-edge data processing software, enhancing analytical capabilities and reducing data processing time by 20%.• Designed and deployed interactive Tableau dashboards and bespoke reports, providing senior leadership with actionable insights into key business performance indicators, contributing to a 15% improvement in operational efficiency.• Proactively identified, investigated, and resolved data anomalies by refining data pipelines and enhancing data validation procedures, significantly improving data reliability and reducing reporting errors by 25%.• Collaborated closely with the IT department to enhance data security frameworks and ensure the implementation of robust, scalable data storage solutions, mitigating the risk of data breaches and ensuring system resilience.• Delivered in-depth trend analyses and forecasts to support strategic business initiatives, leading to a 10% increase in revenue through data-informed marketing and operational adjustments Show less

  • Customer Data Analyst

    Aug 2018 - Nov 2022

  • Business Intelligence Analyst

    Sept 2017 - Jul 2018
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  Joules

  Dec 2023 - now

  Senior Customer Data Analyst

  • Spearheaded complex analytics projects, demonstrating strong leadership in navigating ambiguity and delivering clear, actionable insights that informed high-level strategic decisions.• Developed advanced Power BI dashboards and interactive visualisations, enabling key stakeholders to make data-driven decisions, improving business transparency and performance tracking.• Leveraged Python for sophisticated data cleaning, analysis, and predictive modelling, transforming raw data into actionable insights that improved decision-making across the organisation.• Designed and implemented a comprehensive data quality improvement initiative, reducing data errors by 25%, and significantly enhancing data accuracy and reliability across all customer-related metrics.• Led a cross-functional team to improve data processing efficiency by 20%, introducing streamlined workflows that reduced processing times and optimised resource allocation.• Utilised Salesforce CRM Analytics to optimise customer data analysis processes, resulting in more accurate customer segmentation and improved personalisation strategies, leading to a 15% increase in customer engagement.• Collaborated with fellow analysts to create accessible and actionable reports and dashboards, synthesising data from multiple sources to provide enhanced insights that directly influenced business strategy.• Provided key support to the VIP team by delivering data-driven insights and strategic recommendations based on campaign performance, fostering continuous improvement and driving innovation in customer engagement.• Delivered weekly and monthly reports on key customer KPIs, conducting in-depth analysis of performance drivers to inform business strategy, resulting in a 10% improvement in customer retention rates. Show less