Saima Siddiqui

Experience

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  Nexpider

  Aug 2010 - Nov 2012

  SEO Executive

  • Managed on-page and off-page SEO strategies• Managed keyword research and content strategies• Audited websites and provided technical recommendations for improving SEO visibility• Managed monthly SEO reporting• Coordinated strategy communication via mails with client and SEO technical team • Educated clients on best practices and overall education of SEO

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  Computech Solutions

  Dec 2012 - May 2016

  SAP ABAP Consultant

  • Prepared technical specifications based on functional specifications• Developed various classical, interactive, ALV Reports, smart forms and SAP scripts• Developed data migration from legacy system to SAP R/3 using BDC methods & BAPI’s to display data.• Actively involved in developing function modules using normal and RFC’s• Worked on screen painter, menu painter, user-exits, BADI’s and enhancement spots• Worked on creation of various tables, data elements, domains, structures, views, search helps etc.• Used tools such as SQL trace and runtime analysis to improve performance of coding Show less

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  RankUno Interactive Technologies Pvt. Ltd.

  Aug 2016 - May 2020

  SEO Team Lead

  SEO Team Lead (Sep 2019 – May 2020)• Developed and executed successful SEO strategies• Reviewed technical SEO issues and recommended fixes• Performed research, analyzed data and developed key insights and action plans• Executed SEO campaigns performance reporting on traffic, rankings and other aspects• Developed project plan and monitor progress while delivering on time ensuring quality standards• Made decisions about the day-to-day operation of the team members• Provided leadership, mentoring, and management of SEO team• Performed quality review check on outgoing work by the team to ensure quality and accuracy• Ensured monthly POA and commitments to be delivered as per expectationSenior SEO Analyst (Apr 2018 – Aug 2019)• Performed execution of SEO campaigns • Provided recommendation to improve site layout, functionality and conversions • Provided technical recommendations to improve website’s SEO visibility and performance• Provided recommendations and executed strategies for content development• Prepared monthly hygiene check report for the client’s website • Generated monthly reports to display growth and actionable insights• Coordinated strategy communication via mails with client and technical team• Prepared SEO strategy and performance documentsSEO Analyst (Aug 2016 – Mar 2018)• Performed keyword research in coordination with business objectives• Provided and implemented on-page SEO recommendations• Reviewed technical SEO issues and recommended fixes• Implemented link-building campaigns in coordination with SEO goals• Generated reports on web traffic, trends, keywords rankings and conversions Show less

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  Cybage Software

  Mar 2021 - now

  Digital Marketer