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Brooke Davidson

Brooke Davidson

Followers of Brooke Davidson1000 followers
location of Brooke DavidsonGainesville, Florida, United States

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  • Timeline

  • About me

    Journalism Student at the University of Florida | Copywriter at The Agency at UF

  • Education

    • American Institute for Foreign Study

      2023 - 2023
      UF CJC Study Abroad Summer Semester

      Studied abroad in Florence, Italy for a month with UF’s journalism college. Interviewed tourists and locals to write four articles for Travel Reporting class and composed original code of ethics surrounding Italian perspectives on the media for Ethics and Problems in Mass Communication course.

    • University of Florida College of Journalism and Communications

      2021 - 2025
      Bachelor of Science - BS Journalism

    • Westminster Christian School - Miami, FL

      2017 - 2021
      High School Diploma

      Activities and Societies: Beacon Yearbook, Varsity Girls' Lacrosse, Roots Literary Magazine, National Honor Society, National English Honor Society

  • Experience

    • Catholic Gators: Campus Ministry at the University of Florida

      Aug 2021 - Apr 2023

      - Edited, designed, posted, and advertised blogs for The Epistle- Worked with rest of RHC committee to plan advertising campaigns during weekly meetings - Participated in biweekly meetings with ministry coordinator and team- Executed Catholic Gators social media content like Instagram Reels, Stories, Posts and "The Epistle" Blog Posts

      • Editor of Restless Heart Communications

        Apr 2022 - Apr 2023

      • Restless Heart Communications Ministry Member

        Aug 2021 - Mar 2022

    • Tower Yearbook at UF

      Sept 2021 - May 2024

      - Edited articles according to AP Style and gave feedback to team during weekly meetings- Participated in weekly officer meetings to brainstorm spread ideas and share updates - Assigned biweekly stories to staff writers as well as writing my own articles- Edited articles according to AP Style and gave feedback to team during weekly meetings- Participated in tabling events to build recognition for organization on campus - Contacted over 1,000 student organizations through Gator Connect site as yearbook liaison. - Ensured organizations sent in pictures and text that I organized in Google Drive folders for Editor-in-Chief’s usage. - Conducted and transcribed interviews to write original stories- Collaborated with paired photographer and copy editor to effectively represent students and faculty- Attended weekly meetings with editors and staff to build camaraderie and discuss deadlines- Participated in fundraisers and tabling to raise money for organization

      • Copy Editor

        May 2023 - May 2024

      • Assistant Copy Editor

        Sept 2022 - May 2023

      • Organizations Section Editor

        Jan 2022 - Aug 2022

      • Staff Writer

        Sept 2021 - Aug 2022

    • Old Navy

      Apr 2022 - Jul 2022
      Sales Associate

      - Assigned position of main cashier in charge of POS transactions including credit, cash, exchanges, returns and refunds- Maintained a neat fitting room and store overall by sizing clothes and processing returns on the sales floor- Helped customers on the sales floor and answered the phone for those who called the store with questions- Enrolled customers in the Navyist Rewards Program and Old Navy Mastercards daily- Packaged online pickup orders and delivered curbside ones to customers- Volunteered at 11th Annual “Voices for Children Back to School Event” where foster kids were given gift cards to use Show less

    • Alpha Phi International Fraternity

      Aug 2022 - Mar 2023

      - Used spreadsheets of submitted information to pair big sisters and little sisters each week during meetings- Reached out to girls in the chapter to persuade them to sign up to be a big sister that semester - In charge of integrating new members into the Alpha Phi chapter by planning activities for assigned group- Attended all new member meetings to facilitate conversation and bonding between them

      • Big/Little Sister Committee Member

        Jan 2023 - Mar 2023

      • "Mother Martha" New Member Facilitator

        Aug 2022 - Jan 2023

    • Her Campus at UFL

      Sept 2022 - May 2023
      Features Writer

      - Pitched and submitted news and opinion articles to be published weekly- Member of a Diamond-Ranking chapter (in top ten percent out of more than 420 chapters worldwide)

    • The Weinbach Group

      Jun 2023 - Aug 2023
      Marketing Communications Intern

      - Full list of clients I worked with: Better Health Group, CultureShock, The Everglades Foundation, Genuine Health Group, Harmony Weight Loss, HealthLink Dimensions, Miami-Dade County Auditorium, The Moss Center, Mount Sinai Medical Center, Segal Trials, Water and Sewer Department- Learned how to use Monday.com for scheduling tasks, creating jobs and tracking time- Attended the Everglades Foundation’s 6th annual teacher symposium to take pictures and write blog post about the event- Formatted calendar listings for upcoming events at Moss Center and CultureShock- Attended company presentation about digital advertising and aced written exam given to project managers - Wrote press releases announcing new clients that had signed with The Weinbach Group like Water and Sewer, Better Health Group, and Harmony Weight Loss- Watched HealthLink Dimensions webinars to then promote via organic social media posts, blog posts and eBlasts- Wrote features and uploaded photos about upcoming seasons at Moss Performing Art Center to pitch to outlets like Miami Herald and Culture Owl- Prepared creative and cost approval files in Adobe Acrobat for client invoices- Reorganized work samples for The Weinbach Group into categories for easier access in making RFPs- Wrote organic social media posts on Becker’s Core Concerns for HealthLink Dimensions and Genuine Health Group- Shadowed PR zoom calls with clients like The Everglades Foundation and Mount Sinai Medical Center- Proofread copy for Property Force and Mount Sinai- Wrote communications reports and surveys for HealthLink Dimensions’ publication, PM360- Reached out to healthcare publications for advertising rates for proposal to Better Health Group Show less

    • UF Journalism and Communications Ambassadors

      Aug 2023 - now

      - Representing UF's College of Journalism and Communications by working its events- Giving tours of Weimer Hall to prospective students and UF alumni- Has opportunity to mentor and tutor fellow students through academic review sessions - Sent out weekly tour schedules through Slack to make sure all tours on Welcome to College site are filled by JCAS- Liaison between Vice President of Programming and rest of JCA- Graded dozens of mock tours given by new members

      • Journalism and Communications Ambassador

        Feb 2023 - now

      • Tour Management Committee Member

        Aug 2023 - Aug 2024

    • WUFT News

      Jan 2024 - Apr 2024
      Multimedia Journalist

      - Researched and composed daily deadline stories and biweekly articles for WUFT.org in conjunction with Multimedia Reporting course- Produced audio wraps, data visualizations and video packages to correspond with copy

    • The Agency at UF

      Mar 2024 - now
      Copywriter

      - Crafting copy for content strategy, content creator toolkits, merchandise and marketing materials for inaugural Career@Disney THINKfluencer program, causing our retainer to be expanded by 284% and marking the first time Disney’s HR department has named an agency of record. Presenting work to Disney employees through onboarding sessions with the THINKfluencers- Writing monthly thought leadership pieces for The Agency’s On the Pulse blog- Mentoring and overseeing team of a dozen new hires as they complete their onboarding project- Conducting focus groups and administering 350 surveys to analyze insights for UF Office of Careers and Corporate Partnerships’ research report on students’ job recruitment perceptions- Completing account manager training Show less

    • Alpha Phi International Fraternity

      May 2024 - Aug 2024
      Quarterly Magazine Intern

      - Pitched, interviewed for and wrote articles for the summer 2024 and fall 2024 issues- Completed competitive analysis of other Greek life magazines to report back to editor- Copyedited 48-page proofs of spring 2024 and summer 2024 issues- Attended weekly meetings with editor to discuss progress and brainstorm- Shadowed meetings for the magazine's editorial advisory board, marketing and design departments

    • University of Florida College of Journalism and Communications

      Aug 2024 - Dec 2024
      Lead Teaching Assistant for Multimedia Reporting

      - Led weekly lab sessions with instructor to assist section in pitching and supplementing class material- Held eight office hours a week in the Innovation News Center for students to receive advice on their stories, multimedia elements and AP Style formatting- Graded attendance quizzes, discussion posts and student memos for the in-person and online course sections - Produced questions for attendance and module quizzes- Met weekly with head professor to share updates and review quiz statistics- Delegated task to two other teaching assistants Show less

    • Atrium Magazine

      Aug 2024 - Dec 2024
      Writer

      - Wrote articles, poems and personal essays for magazine’s website and winter 2024 print issue- Marketed and produced magazine with staff of 30+ students through weekly meetings- Edited pieces after multiple rounds of feedback from professors

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Brooke Davidson
      Extra Mile Award The Agency at UF Aug 2025 I was nominated by my Agency peers to be a recipient of the summer 2025 Extra Mile Award, given to only 5 team members out of over 50 who worked over the summer. This was in recognition of my dedication to the Career@Disney account manager role, where I translated client needs to the rest of the team and completed tasks meant for two co-AMs. It is very rare to be awarded the Extra Mile Award two times in The Agency, let alone in two consecutive semesters.
    • Awarded to Brooke Davidson
      2024 National Mark of Excellence for Retail/Small Business Journalism Society of Professional Journalists May 2025 I was awarded the 2024 National Mark of Excellence (MOE) from the Society of Professional Journalists after competing with 12 regional winners in the retail/small business journalism category.
    • Awarded to Brooke Davidson
      2024 Regional Mark of Excellence for Retail/Small Business Journalism Society of Professional Journalists May 2025 The MOE recognizes the best in collegiate journalism throughout Alabama, Florida, Georgia, Puerto Rico, South Carolina and the US Virgin Islands. Published by Atrium Magazine, my profile titled “Your stain, his gain” moved on to compete at the national level against the MOE winners from all 12 regions of the United States in the retail/small business journalism category.
    • Awarded to Brooke Davidson
      Extra Mile Award The Agency at UF Apr 2025 A recognition given to six out of more than 200 members, this award is chosen through peer nominations, where members recommend someone who goes above and beyond what they are tasked with and are a big part of The Agency's growing success at the end of the academic year. I was nominated for my work as a copywriter on the Career@Disney account, where I wrote quality copy for the inaugural Career@Disney THINKfluencer program and even onboarded the first cohort with my presentation.
    • Awarded to Brooke Davidson
      Jean Chance Service Award University of Florida College of Journalism and Communications Apr 2025 Presented by interim journalism department chair Harrison Hove, this award was named after Jean Chance, a retired professor who taught at the CJC for over three decades and advised student chapters of the Society of Professional Journalists and Women in Communications, Inc. I was recognized at the CJC Awards Banquet for my efforts to serve my peers through multiple CJC organizations.
    • Awarded to Brooke Davidson
      2021 Best of Herff Jones Award Herff Jones Sep 2022 In Top Ten Percent of Herff Jones’ Books Nationwide for 2021 Publications and included in Best of Herff Jones Portfolio Book
    • Awarded to Brooke Davidson
      CSPA Silver Medalist for Yearbook Critique Columbia Scholastic Press Association Jan 2022
    • Awarded to Brooke Davidson
      NSPA First Class Rating for Yearbook Critique National Scholastic Press Association Jul 2021 Received second place national ranking for Beacon yearbook publication as Editor-in-Chief
    • Awarded to Brooke Davidson
      FSPA Gold Rating for Yearbook Critique Florida Scholastic Press Association Jul 2020 Received second place ranking in the state for Beacon yearbook publication while I was People Editor
    • Awarded to Brooke Davidson
      Finalist for Silver Knight Award for Journalism The Miami Herald Apr 2020 Nominated for academic and service-based competition run by Miami HeraldOnly one senior per category was nominated from each Miami high school