Rob MacIntyre

Experience

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  Sysdoc

  Jan 1994 - Jan 1994

  Information Process Analyst – Auckland based contract

  Carried out two client site based projects:Developing user documentation for the accounting module of TIAS NZ’s Fantasia Travel Agency Automation System.Developing business process and procedure manuals for Telecom NZ’s National Billing Operations unit in preparation for ISO 9000 certification.

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  Tourism Wairarapa

  Jun 1994 - Feb 1998

  CEO

  Led a regional tourism strategy which helped Wairarapa develop as a desirable escape for the Wellington domestic market and carve a solid niche in the international FIT and wine tourism market. Member of the NZ Tourism Board’s Visitor Information Network (VIN) Advisory Committee and transformed the amateur visitor centres into the region’s primary distribution agency transacting remote bookings. Trustee of the Mt Bruce National Wildlife Centre Trust which at the time was considered a leading case in DOC public/private partnerships. This Wairarapa experience, with an extremely tight budget and four constituent councils, gave invaluable insight into the issues and politics for small rural communities seeking to develop and promote their tourism industry. Show less

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  Partnership Wellington Trust

  Apr 1998 - Sept 2001

  Regional Tourism Organisation for NZ's Capital. 24 Staff including visitor centre, major event funding, convention bureau. The domestic Send Yourself to Wellington campaign was the subject of a WTO case study of best practice public-private partnerships in destination marketing. "Centre Stage of New Zealand" was an international marketing joint venture targeted at the travel trade and took best marketing category of the NZ Tourism Awards (2001). Second in charge of the Regional Tourism Organisation for NZ's capital city. Direct responsibility for International marketing (Chair of Centre Stage of NZ joint venture group), Convention Bureau, Visitor Centre re-development and relationship management for the hotel partners in the domestic campaign. Contracted development of WellingtonNZ.com and the back-end Sequel Server product database. This web site quickly gained the highest use levels of all NZ RTO sites.

  • CEO

    Jun 2000 - Sept 2001

  • GM Tourism

    Apr 1998 - May 2000
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  Destination Planning Ltd

  Feb 2002 - now

  Managing Director

  DPL specialises in tourism / visitor strategies, i-SITE visitor centre reviews, MTB and cycleway projects, destination management projects, event strategy, touring route / wayfinding, Maori (indigenous) tourism and culinary tourism. DPL has particular expertise amongst New Zealand’s regional tourism organisations having project managed establishment of RTONZ and numerous RTO benchmarking reviews.DPL project examples include the Mountains to Sea Marketing Review and Action Plan (2017), Hauraki Rail Trail Booking System Review (2017), i-SITE NZ Strategic Plans (2012 & 2016), Timber Trail Cycleway Marketing Plan (2016), Wellington Cable Car Marketing Plan (2014), Review of West Coast Tourism Promotions Spend Efficiency (2014), Kapiti i-SITEs Rationalisation Project (2013-14), Review of DOC's Recreation Facilities Pricing (2013), Central Otago Visitor Centre Review (2011), Hamilton & Waikato RTO Establishment Report (2010), Review of Rotorua's Visitor Industry Advisory Arrangements (2010 & 2012), Northland Rugby World Cup Destination Marketing Plan, Visitor Strategy and Culinary Tourism Review, West Coast Tourism Signage Review (2009), Nelson-Tasman Tourism Strategy (2007) and Tourism Auckland Strategic Plan (2006). Projects where DPL has teamed up with other consultancies include the Kapiti Island Gateway Centre Pre-Feasibility Study (2013), Glacier Country and Punakaiki Destination Management Plans (2008) and a Wellington Maori Tourism Product Gap Analysis (2005). DPL has worked for regional development agencies, individual councils, tourism operators, event companies, Iwi entities, advertising agencies, Local Government NZ, DOC, Te Puni Kokiri, The NZ Ministry of Tourism, Tourism New Zealand, i-SITE NZ and the NZ Inbound Tour Operator’s Council (ITOC). DPL teams up with other consultancies according to the scale and requirements of each project. These have included TRC Tourism, Deloitte (Christchurch), Boffa Miskell (Christchurch), Covec Ltd. and FreshInfo. Show less