
Greg Durbin

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About me
Business Lead - Benefits Digital Engagement
Education

Virginia Commonwealth University
2004 - 2008B.S Mass Communication
Experience

The Martin Agency
Feb 2009 - Aug 2010• Managed Temporary Employees ensuring the staff remained on task to meet deadlines• Responsible for reviewing and dispersing resumes to various departments• Led data entry teams for a variety of databases • Ensured all applicants received responses to their resume submissions • Ordered all office supplies and maintained departmental budget• Regularly attended creative briefing meetings and client presentations • Collaborated with a variety of creative teams on client projects Show less
Administrative Coordinator in HR
Sept 2007 - Aug 2010Marketing Coordinator (Telmark Yellowpages)
Feb 2009 - Apr 2010

Kahn Creative Partners
Jan 2011 - Jun 2011Project Manager• Worked alongside multiple Eli Lilly executives to rebrand their sales force and interior image with limited resources• Negotiated with external vendors to develop a brochure that helped explain Eli Lilly’s new expectations of their sales force• Directed copy development for the sales force brochure to explain the new expectations Eli Lilly set forth with the rebranding initiative• Wrote creative briefs and managed tight deliverables for all new projects• Responsible for presenting new material to over 100 Lilly employees via PowerPoint on a monthly basis• Worked with video producers to organize shoots, generate budgets and store digital assets Show less

Kaiser Permanente
Jun 2011 - Apr 2014Project Manager• Implemented overhaul of Kaiser Permanent’s Businessnet and Brokernet websites for a more intuitive Small Business Broker and Employer user experience in preparation for Health care reform --Managed the audit of our websites backend content system (Teamsite) to establish a cleaner, more user friendly experience that can be utilized across all lines of business when publishing online content --Founded internal committee to create new guidelines and procedures for updating website content --Finalized Jira’s Brokernet and Businessnet submission processing with DSG (Digital Service Group) and instructed all lines of business on process changes for online content submissions• Created accurate tracking information for sales and account management by aligning our Sales Performance Management (SPM) system with our 2014 Small business transactional forms to properly track issues such as termination reason codes or reasons for adding a dependent• Managed new translation vendor process to align with our speed to market initiative that was then distributed across all lines of business• Knowledge of MRM(Marketing Resources Management) with the ability to train my team on the latest updates and workarounds needed to complete each task Show less

Onward Search | Digital Creative and Technology Talent
Apr 2014 - Dec 2014Independent Contractor
Covalent Logic
Dec 2014 - May 2015Digital Project Manager - Louisiana Job Connection• Managed the release cycles of seven major site upgrades (Management included: Identifying and documenting updates needed, planning each phase of the releases, managing timelines, testing, providing post release support, communicating updates to all team members)• Created a stable testing environment for our clients to test each change before pushing to the live site• Headed the planning phase to upgrade our skills lists with a dynamic skills engine from C4EO

Louisiana Job Connection
May 2015 - Sept 2016Production Manager• Managed and tracked the product life cycle from strategic planning to tactical activities• Directed all LJC releases by identifying and documenting changes needed, writing task orders, gaining contract approvals and signatures from each department lead/vender, creating timelines, identifying resources needs, delegating responsibilities to each team member, creating release and testing processes and communicating status to all parties involved. Release updates include: bugs fixes, frontend and backend system enhancements and adding new products or services.• Provided scope, cost, timing and resource documentation of all new site features and application updates• Communicated the yearly release schedule for all major projects to our vendors and coordinated those releases with vendor system enhancements• Conducted Joint Application Discussion(JAD)with stakeholders to identify and analyze potential partnerships with subcontractors and vendors for current and future product development Show less

CGI
Nov 2016 - May 2017Business Analyst
TEKsystems
May 2017 - May 2024Sr. Web Program/ Product Manager (For AARP)
Jan 2023 - May 2024Web Strategy Product Manager (For AARP)
May 2017 - Jan 2023

Homerun360
Feb 2021 - May 2024OwnerOur focus is helping small businesses improve their online presence, creating an SEO strategy to outrank the competition while also generating quality leads to increase revenue.

NRECA
May 2024 - nowBusiness Lead Benefits Digital Engagement
Licenses & Certifications

Certified SAFe® Product Owner / Product Manager
Scaled Agile, Inc.Feb 2024
Digital Product Management: Modern Fundamentals
University of Virginia Darden School of BusinessDec 2023
Google SEO Fundamentals
University of California, Davis
Volunteer Experience
Group leader
Issued by Courts for Kids on Jun 2014
Associated with Greg Durbin
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