Maria Daniela Gomez Silva

Experience

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  Yanbal

  Nov 2017 - Aug 2019

  - Analyzed and controlled the proper execution of the strategies that were implemented to the sales force- Raised red flags and generated proposals to mitigate client losses. - Executed, controlled, and tracked the incentive strategy for all sales forces, starting from the conception of the strategy, tracking purchase orders, logistics, inventory management, and customer satisfaction- Created effective communication to be able to announce changes and news to the sales force through emails or text messages- Presented monthly sales results and action plans to the sales team

  • Data Analyst

    Apr 2019 - Aug 2019

  • Loyalty Program Analyst

    Nov 2017 - Apr 2019
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  Falabella Retail S.A

  Aug 2019 - Sept 2019

  Category Manager

  - Created commercial strategies for the beauty and accessories line at Falabella.com- Negotiation with suppliers- Reviewed publications in Falabella.com- Reviewed sales, contribution, and margins of each line

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  Yanbal

  Mar 2020 - Oct 2021

  - Composed monthly sales strategies to increase the sales volume of the makeup category, by comparing product cost, past discounts, and current market trends to predict the effectiveness of discount- Followed up on the launch and implementation of new products plans by tracking and filing reports- Analyzed the category's behavior and raised red flags guaranteeing the necessary insights for decision-making- Assist the Brand Manager with the development, coordination, and presentation of new product launch projects Show less

  • Marketing Analyst ( Assistant Brand Manager)

    Mar 2021 - Oct 2021

  • Loyalty Program Analyst

    Mar 2020 - Mar 2021
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  Media Experts

  May 2023 - now

  Clients: Netflix, Pizza Pizza and CAAMediabrands - The Residency 2023- Prepared, wrote, and presented comprehensive integrated media plans and proposals.- Conducted in-depth analysis of media plans to ensure their effectiveness and alignment with client goals.- Initiated and coordinated the media buying process, collaborating with media partners to achieve exceptional campaign outcomes by negotiating media rates and packages to maximize budget efficiency.- Supported the development of comprehensive campaign post reports, summarizing performance metrics and key insights. Show less

  • Media Planner

    Jun 2024 - now

  • Planning Account Coordinator

    May 2023 - Jun 2024