Juan David Benitez Vergara

Experience

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  Universidad de San Buenaventura Cali

  Sept 2020 - Mar 2021

  ● Design of the communications plan for social networks (Instagram and Facebook), including analysis of the media strategy (networks, advertising and website) and evaluation of strategic locations for the dissemination of relevant information.● Creation of graphic material for internal and external communication campaigns, focused on the promotion of scholarships for students.Production of audiovisual content for social networks and digital platforms.● Implementation of organic positioning strategies on Instagram, using valuable content and exploring innovative formats such as Reels.Achievements:● Significant improvement in institutional presentations, giving a refresh to the brand and the university, and presenting information in a clearer and more attractive way for users. Show less

  • Graphic Design Intern

    Aug 2020 - Mar 2021

  • Institutional Presentations Designer

    Sept 2020 - Sept 2020
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  Universidad Icesi

  May 2021 - now

  1. Design and manage the institutional experience model for the satisfaction and loyalty of key stakeholders in line with the institutional positioning and repurposing strategy.2. Provide ongoing advice to cross-cutting processes in the generation of strategies and tactics for experience, satisfaction and loyalty in favor of institutional positioning and reputation.3. Design and manage/coordinate action plans to improve the experience (closing gaps) of the stakeholders.4. Design memorable experiences based on listening to stakeholders to contribute to satisfaction, loyalty, positioning and institutional reputation.5. Measure and monitor key experience, satisfaction, loyalty, brand health and reputation indicators. Show less ● Lead digital marketing strategies for undergraduate, graduate and continuing education, developing endomarketing campaigns and web traffic optimization.● Develop optimized content for web communication, implementing organic positioning strategies (SEO) through keyword analysis and benchmarking.● Design and execute email marketing campaigns using Salesforce, aimed at capturing leads and increasing conversions.● Lead teams and manage the website renovation project, ensuring delivery within deadlines and under high quality usability and user experience standards.● Collaborate with external providers such as Vectorial and Useitweb in the digital restructuring of the portal, applying agile work methodologies (Scrum).Achievements:● Implementation of personalized journeys that allowed an organic and non-invasive communication with the user, increasing the open rate (OR) by 29% and the click-through rate (CTR) by 25%, thus achieving campaigns more focused on the user's needs.● Development of interest-based emailing policies through the creation of a segmented database of the internal community, allowing a highly profiled and targeted delivery of information, eliminating mass distribution practices, which optimized the relevance and impact of communications. Show less

  • Experience and Reputation

    Mar 2025 - now

  • Web Content Manager

    May 2021 - Mar 2025
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  INNmersa

  Jan 2023 - now

  Key Account Manager | CEO

  ● Consulting and strategic leadership in building brand identity and developing digital ecosystems for startups and businesses.● Creation of strategies for Instagram, including content planning and influencer marketing campaigns.● Managing and coordinating web design and graphic design teams, ensuring deadlines and quality standards are met.● Sourcing and collaborating with influencers and UGC content creators in Cali, driving brand visibility and traffic through strategic collaborations.● Improving the digital communication of companies, boosting empathy and connection with their users. We develop strategies that prepare the potential customer, generating trust and affinity before taking them to the sales process, prioritizing a lasting relationship and real engagement with the brand.Achievements:● Implementation of a combined content strategy (60% organic and 40% guideline), managing to reactivate and recover the visibility of an Instagram account affected by shadow ban.Reactivation of Ecommerce sales through backlinks on social networks (Instagram and Tik Tok), increasing digital traffic and sales. Show less