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Devanshi Ray

Devanshi Ray

Corporate Strategy and Planning

Followers of Devanshi Ray1000 followers
location of Devanshi RayBengaluru, Karnataka, India

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  • Timeline

  • About me

    Behavioural Science + User Research @ Swiggy | Warwick

  • Education

    • University of Warwick

      2019 - 2020
      Master of Science - MS Behavioural and Economic Science

    • Christ University, Bangalore

      2016 - 2019
      Bachelor of Science Economics, Mathematics, Statistics

  • Experience

    • Srei Infrastruture Finance Limited.

      Apr 2018 - May 2018
      Corporate Strategy and Planning

      - Researched the effect of India’s Insolvency and Bankruptcy Code 2016 (IBC) on the financial bodies and the economy.- Analysed secondary data of infrastructure investments in India.- Conducted literature review on alternative fund routes.

    • Warwick Behavioural Insights Team

      Sept 2019 - Sept 2020
      Research Analyst (Nudge Unit)

      - Worked with a team of behavioural scientists to reduce fast fashion.- Applied nudge theory to design an intervention to solve for it.

    • Alyve Health

      Nov 2020 - Aug 2023
      Founding Member, Behavioural Scientist & Habit Coach

      - Lead projects and design products like habit coaching programs, health challenges and app onboarding, among many others.- Coach corporate clients to help them achieve favourable behavioural changes in health by predominantly employing habit science, COM-B, environment design and value based goal setting. - Conceptualize & personalise preventive healthcare programs and workplace health challenges for diverse organisations.- Contribute insights to enhance UI/UX and design nudge-based marketing collateral.- Speak at webinars and conduct workshops on habit formation designed with the purpose of helping individuals get started on their health journey.- Streamline product flows by troubleshooting issues to ensure efficient customer experience. Show less

    • Cowry Consulting

      Jul 2022 - Jul 2022
      Cowry Consulting Global Summer School 2022

      - One of 40 BeSci enthusiasts selected from a pool of 180+ to be part of the virtual global summer school.- Engaged in exclusive talks by pioneers in the field.- Participated in a Nudgeathon to devise behaviourally informed, innovative solutions to drive desired behavior in the field of sustainability. - Worked on a charity brief to increase engagement. Mapped out a behaviourally sound user journey by applying nudge theory and behaviour change models like COM-B and Theory of Planned Behaviour.- Designed the assets using behavioural design concepts on Figma.- Presented the detailed solution along with methods to test the suggested intervention. Show less

    • Slow Fashion Movement

      Feb 2023 - now
      Behavioural Science Consultant & Designer

    • 1001 Stories

      Apr 2023 - May 2023
      Behavioural Science & Context Architecture Trainee

      - Generated insights by discerning patterns in behaviour, influenced by culture, through in-depth consumer research.- Developed behavioural interventions and strategies for the client to increase uptake of an insurance product for one of India's top banking firm.- Led my team during the project and designed the final presentation deck.

    • Swiggy

      Sept 2023 - now
      Applied Behavioural Scientist | Manager

  • Licenses & Certifications