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Lara-Lee Karam

Lara-Lee Karam

Product and Brand Promoter

Followers of Lara-Lee Karam773 followers
location of Lara-Lee KaramCity of Johannesburg, Gauteng, South Africa

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  • Timeline

  • About me

    Account Director at Evolution PR

  • Education

    • Crawford College La Lucia

      2002 - 2006
      High School English, Afrikaans, French, Maths, History and Geography Matric

      Activities and Societies: Language, music, drama and rhythmic gymnastics were a few of my favourite things! Languages are a passion and fascination of mine, and subsequently led me onto a path of Linguistic study in later years. I studied music theory and learned how to serenade with classical guitar. Drama was a particular interest in my earlier school years as well, and I was cast as a leading female role in a Durban Playhouse Production- Ali Baba. Rhythmic gymnastics was my one and only sport fortes which fuelled my love of dancing. It even led me to compete in a South African National… Show more Languages are a passion and fascination of mine, and subsequently led me onto a path of Linguistic study in later years. I studied music theory and learned how to serenade with classical guitar. Drama was a particular interest in my earlier school years as well, and I was cast as a leading female role in a Durban Playhouse Production- Ali Baba. Rhythmic gymnastics was my one and only sport fortes which fuelled my love of dancing. It even led me to compete in a South African National Championship held in Port Elizabeth!"And those who were seendancingwere thought to be insaneby thosewho could nothear the music" - Nietzsche, F. Show less

    • University of Cape Town

      2014 - 2014
      Postgraduate Diploma in Marketing Management (PGDM) Marketing Management

      Activities and Societies: Brand.It Competition: re-branding brandy in South Africa. FLUX Business Challenge Areas of study included:-Introduction to Marketing-Retail Marketing-International Marketing-Industrial Marketing (B2B)-Marketing Research-Strategic Marketing-Consumer Behaviour-Digital Marketing-Service Marketing and Tourism-Integrated Marketing Communication (IMC)-Professional Communication-Information Systems-Business in Context-Finance

    • Rhodes University

      2007 - 2009
      Bachelor of Arts - BA Anthropology, Linguistics, French and the History and Appreciation of Music

      Activities and Societies: Journalist at 'Activate' university newspaper.

    • Rhodes University

      2010 - 2010
      Honours Degree Linguistics and Applied Language Studies

      Activities and Societies: I joined the Activate Newspaper society where I periodically worked as a journalist.

  • Experience

    • Connexit Marketing, Events and Promotions

      Jan 2007 - Dec 2009
      Product and Brand Promoter

      Vibrant part-time promotions of various beverage brands at social events in and around Durban.

    • Rhodes University

      Feb 2007 - Nov 2007
      Newspaper Journalist (Activate newspaper)

      My responsibilities included collecting and reporting local news for the university newspaper. Roles included: interviewer, investigator, and writer.

    • Rhodes University

      Feb 2010 - Nov 2010
      Professional Communication Tutor

      Tutoring students on written, oral, and visual elements of communication within a professional working environment.

    • EPIK (English Program in Korea)

      Feb 2011 - Feb 2013
      English Language Instructor

      Responsibilities:- Teaching and assessing middle school South Korean students to strengthen their grasp of English as a second language.- Extensive creative lesson planning and coordination as per weekly themes.

    • Getclosure (Pty) Ltd

      Dec 2014 - Dec 2015
      Social Media Reputation Analyst

      Responsibilities:- Specialising in Online Reputation Management (ORM), managing a leading local telecommunications account.- Analysing, monitoring, capturing, and reporting on social media data, including trend analysis and qualitative and quantitative data insights.- Client liaison and relationship management.

    • Nadia Rossouw Public Relations (NRPR)

      Apr 2016 - Dec 2017
      Public Relations Assistant

      - Media relations- Account management- Direct client liaison- Social Media management

    • Nadia Rossouw Public Relations & Comms (NRPR)

      Jan 2018 - May 2021
      Public Relations & Project Manager

      Responsibilities:- Media relations: generating regular positive media coverage via targeted media lists & a strong network of media contacts. - Copywriting: compiling content, e.g. media releases, profiles, social media content. - Project management: servicing retainer clients & handling time-boxed projects. - Supplier management & briefing for projects (including influencers, additional writing resource, designers, photographer/ videographers, etc.). - Crisis communications in the unfortunate event of negative publicity. - Direct client liaison & general account management. - Regular reporting on PR activities and performance of campaigns.Industries worked in: retail banking, technology, education, NPO, finance & tax, electronics, beverage, recycling, among others. Show less

    • Evolution PR

      May 2021 - now

      I am responsible for managing a team of Account Managers. My role includes providing strategic insight on client accounts, developing account management strategies, ensuring client relationships are maintained, ensuring the delivery of solutions that meet clients' needs, and identifying opportunities to grow accounts.

      • Account Director

        Nov 2022 - now

      • Senior Account Manager

        May 2021 - Nov 2022

  • Licenses & Certifications

    • Agile Fundamentals: Including Scrum & Kanban

      Udemy
      Feb 2020

    • The Project Management Course: Beginner to Project Manager

      Udemy
      Jan 2020

    • ICAgile Certified Professional: Agile Fundamentals

      ICAgile
      Feb 2020

  • Honors & Awards

    • Awarded to Lara-Lee Karam
      FLUX Business Competition 2014 Winning Team FLUX (in association with the UCT Careers Service) Aug 2014

  • Volunteer Experience

    • Audio Guide Creator

      Issued by South African Library for the Blind on Jan 2010
      South African Library for the BlindAssociated with Lara-Lee Karam