
Pushp Lata
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About me
Manager @ Apollo 247 | Driving Revenue Growth, Building Strong Partnerships| Bank Alliances| Strategic Planning| Business Development
Education

St. Xavier's College, Ranchi
2012 - 2015Bachelor's degree Mass Communication/Media Studies
Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidhyalaya
2015 - 2017Post graduate Public Relations, Advertising, and Applied Communication
Experience

Kashish News
Dec 2013 - Dec 2013Intern
STEEL AUTHORITY OF INDIA LTD
Jan 2015 - Mar 2015Intern
Central Coalfields Limited
Jun 2016 - Jul 2016Summer Intern
Zomato
Jul 2017 - Oct 2022Strategic Alliances & Partnerships| Client Management- Signed 150+corporates on the system for meal plans. - Yearly growth (Aug'21 - May'22) is ~90% Content specialist at Food@work Pvt.ltd-Client relationship and planning strategy for the corporate clients including internal and external communications.-Understanding the vision and goals of the corporate and working in sync with them for executing wide events and initiatives.-Partnering with multiple departments with the organization for seamless execution of employee engagement events.
Business Development Manager
Aug 2020 - Oct 2022Content Specialist/ Client engagement
Feb 2019 - Jul 2021Quality Assurance Specialist
Oct 2018 - Jan 2019Customer Relations Executive
Jul 2017 - Sept 2018

Netmeds.com
Oct 2022 - Aug 2024Manager-Developed and executed a comprehensive partnership strategy resulting in a 70% increase in revenue over a 12-month period.-Successfully negotiated and closed partnership agreements with key industry players, expanding the company's market presence.-Established and maintained strong relationships with strategic partners, resulting in 60% order growth.-Collaborated with the business development team to explore new opportunities for revenue growth through partnerships.-Developed and executed joint business plans with partners to achieve shared objectives & established and tracked key performance indicators (KPIs) for partnerships.-Provided regular reports to senior management, detailing the performance and impact of partnership initiatives.-Budget Management: Managed the budget allocated to partnership activities, ensuring cost-effectiveness and a positive return on investment.-Cross-functional Collaboration: Collaborated with internal teams, including sales, marketing, and product development, to ensure seamless execution of partnership initiatives. Show less

Apollo 24|7
Apr 2024 - nowStrategic Partnerships•Lead the negotiation and closure of high-value strategic deals, with mutual profitability and growth. Also, managed and nurtured relationships with more than 30 partners, driving continuous engagement and maximizing partnership value.•Successfully closed a ₹5 crore deal within a span of 4.5 months with prestigious banks such as ICICI, NPCI, OneCard, HDFC, RBL, Federal, and SBI.•Develop and execute strategic plans to expand the partnership portfolio, focusing on sectors such as banking, healthcare, and fintech and collaborated cross-functionally to ensure seamless integration and execution of partnership initiatives.•Analyze market trends and partner performance metrics to identify growth opportunities and optimize partnership strategies.•Drive GMV growth through effective campaign management, leveraging partnerships to enhance brand visibility and user engagement.•Oversee end-to-end partnership lifecycle, from initial outreach and onboarding to ongoing management and renewal negotiations.•Design and implement joint marketing campaigns with partners to enhance brand reach and customer acquisition.•Monitor and report on key performance indicators (KPIs) to assess partnership impact and ROI, providing actionable insights for continuous improvement.•Foster innovation by identifying and exploring new partnership opportunities that align with the company's strategic objectives.•Conduct regular partner reviews and business meetings to maintain alignment and explore new avenues for collaboration. Show less
Licenses & Certifications
- View certificate

Marketing Foundations: Analytics
LinkedInJan 2024 - View certificate

Marketing Strategy Case Studies from Leading Brands
LinkedInJan 2024 - View certificate

Social Media Marketing: Strategy and Optimization
LinkedInJan 2024 - View certificate

Strategic Partnerships
LinkedInJan 2024
Languages
- hiHindi
- enEnglish
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