Jonathan Leoni

Experience

• 

  Milan Inter Radio

  Mar 2013 - Jun 2013

  Assistant Producer
• 

  Freelance

  Jan 2015 - Jan 2015

  Video Maker
• 

  Virgin

  Dec 2015 - Dec 2015

  Intern at Virgin Radio
• 

  G-COM

  Oct 2017 - Dec 2017

  Marketing Specialist

  Worked in the marketing department at G-COM, a Digital Agency with a focus on cross-media content production. Main activities:• Social media/Digital channel analysis• Content Creation• Editorial planning• Social media management

• 

  Fluida Europe Srl

  Sept 2018 - Aug 2021

  Product Manager

  Product Management• Responsible for planning, organising, controlling, user experience development in a timely manner, ensuring that costs and benefits are met, supporting Senior Managers on larger product projects when necessary.• Constantly monitoring and reporting on user adoption progress, gathering insightful feedbacks to improve products and workflows.• Worked closely with cross-functional teams (Development, Design, Sales etc) on full-lifecycle product delivery and features release.• Led a small team to create relevant content and drive customer adoption by ensuring the status of deliverables are clear, timelines are hit & dependencies are identified, prioritizing the workload accordingly. Also trained and mentored new starters on products and Tech Stack.• Developed an e-commerce solution for physical devices, with a focus on cost-effectiveness. Managed end-to-end logistics, including storage, packaging, setup, and shipping.Marketing & Sales Automation• Responsible for creating and implementing automated workflows which take care of Pre/Post sales sequences, User Onboarding, Newsletters, DEM, product tours, product updates, surveys and E-commerce orders.• Saved more than 40% of time each month in prospect management activities for our sales team by enhancing our automated deal management system.• Crafted piloted and AI based chatbots to help customer service and sales team saving time by making useful resources accessible, even when our team is not available.Content Production & Quality Control• Produced content such as articles, videos, webinars and tutorials on a weekly basis to showcase new features and grow the customer base. Managed content and microcopy localization in 4 languages.• Responsible for testing the platform before every single release, signaling bugs or offering detail oriented feedbacks or suggestions.• Managed over 11K customer requests in 2.5 years with an average of over 90% customer satisfaction rate. Show less

• 

  Red Bull Media House

  Sept 2021 - Jun 2023

  Media Development Manager

  • Streamlined and orchestrated Red Bull Owned Media's technical roadmap, balancing deliverables and resource distribution to maximize user-facing outcomes and drive continuous digital product enhancement, enabling the overarching organizational objectives.• Elevated Red Bull TV App’s omni-channel campaigns through comprehensive lifecycle strategies which boosted acquisitions, reduced app churn and secured a 9.70% total open rate in 2022. (against the 4.5% industry standard).• Fostered user growth for a portfolio of apps, including Red Bull TV, Wings for Life World Run and Red Bull Batalla through advocacy of best-in-class digital marketing opportunities, harmonizing global brand consistency with locally tailored strategies.• Directed strategic App/Play store optimization and DTC A/B testing, leading to a 60% opt-in rate(+7% YOY), and a conversion uplift in USA (19%) and Spain (15%) by integrating a global presence refresh.• Project managing end-to-end tool stack connectivity and interoperability of DTC messaging and enhancing day-to-day task management levering automation solutions, in collaboration with Platforms and Owned Operations teams.• Driving scale through data-driven A/B tests across both DTC messaging and Store reach, while guiding markets on industry best practices for highest ROI.• Continuously exploring new opportunities and innovations in the digital marketing space to stay ahead of the competition, and advocating for best-in-class execution.• Delivering and maintaining analytics reporting and internal performance dashboards around app downloads, app user retention, and promotional campaigns. Show less

• 

  Red Bull

  Jun 2023 - now

  Global Brand Manager

  Championing digital excellence to shape our brand strategy and enrich user experiences at Red Bull.Among my duties:• Overseeing strategic expansion of Direct-to-Consumer programs across 175 countries, delivering marketing activations & engaging over 800,000 consumers in 2024 through optimized ticketing systems, consumer databases and outbound solutions.• Leading and mentoring international teams to support 25+ global projects YOY, focusing on the top 25 revenue-generating markets, while streamlining local operations through the integration of Red Bull’s B2C and B2B tech stack.• Overseeing the formalization, management, and prioritization of business requirements to drive proactive and innovative initiatives forward that yield premium user experiences across our digital channels.• Gathering and refining business requirements in working briefs, collaborating closely with cross-functional teams such as (but not limited to) Product, Brand, Legal, UX and Analytics, to ensure the seamless development of Red Bull branded platforms.• Overseeing technical deliverables, prioritizing roadmap milestones and managing recurring check-ins/updates, according to shifting business needs, while balancing internal resource with the maximization of user-facing outcomes.• Providing outbound communication guidance to global market teams, ensuring Red Bull's brand integrity and consistency is maintained. I focus on expanding our audience reach through privacy-compliant messaging strategies.• Consulting on best practices for Direct-To-Consumer (DTC) channels and App Store Optimization (ASO) management across a portfolio of platforms, enhancing platform visibility, user acquisition and retention Show less