Shubham Hajela

Experience

• 

  Rotaract Club of Pune's Yuva

  Jul 2016 - Jul 2017

  Director of Professional Development

  - Specialized in grievance solving within a group of 50; ensured a professional atmosphere- Maintain relationships with alumni & sponsors like Coca-Cola & Swiggy- Inculcated self-confidence via social interaction & rapport building- Demonstrated a passion for delivering a positive experience to all parties involved;- Event Management:  Launched Futfive (2-day Football event; ₹ 40k in sponsorship; footfall = 200; profit ₹ 20k)  Remodeled JAM (talent show; rolling crowd of 200; profit ₹ 8k), YOY 800% improvement Show less

• 

  School of Football

  Aug 2016 - Jun 2018

  Head Football Coach

  - Inventory management & improving training facilities- Defining the curriculum & scheduling the training- Mentoring & coaching grassroots to U-23s; guardian interactions & constructive feedback

• 

  Bharati Vidyapeeth / Bharati Vidyapeeth Deemed University

  Aug 2016 - Jul 2017

  - Procured ₹ 1.47 lac in sponsorships & more in kind, YOY 51% improvement- Provided 1:1 mentorship on marketing & acquisition of sponsorships - Delegated teams for cold calling & field activities- Spearheaded a team of 20 towards the “Best Marketing Team award” for Annual fest 2017- Designed the Marketing Proposal for the annual fest; built relationship with sponsors - Planned venue, hospitality & the itinerary with ₹0 budget; organizing flash mob for the grand opening- Arranged for 'Throttle Kings biker group'; managed a rolling crowd of 2000 & their interaction

  • Marketing Head

    Sept 2016 - Jul 2017

  • Head of Auto-Expo Committee (Bharatiyam 17)

    Aug 2016 - Mar 2017
• 

  Viacom18 Media Private Limited

  Sept 2016 - Jul 2018

  Campus Ambassador and Digital Creative Intern

  - Publicizing the events like VH1 supersonic, student gatherings, college competitions- Creating crowd interaction & garnering interest via social media campaigns & digital marketing

• 

  MTNL

  Jul 2017 - Aug 2017

  Intern

   Project on 3G & GSM- Practical knowledge on working of the 3G & GSM network- Interpret customer billing activity using CBCRM & XManager software- Case study on evolution in GPRS & Indian market share & penetration

• 

  Udaan.com

  Nov 2017 - Dec 2017

  Marketing and Merchant Acquisition Intern

  - Got App penetration within a 10km radius of a geographical area in India- Connected 5 vendors & 15 retailers and created partnership on the B2B business connection app; provided technical assistance to business partners

• 

  Pragyavataran Educational Society

  Mar 2021 - May 2023

  Marketing and Branding Lead

  - Pioneering marketing strategy, responsible for the brand & image of the Non-profit- Liaising with cross-functional team to model the long term evolution of the NGO, amplifying the digital presence, fostering relations with affiliate NGOs, influencing digital footprint via social media marketing

• 

  NoBroker.com

  Mar 2021 - Jun 2023

  Operations Associate

  Comprehensive Property Management Services- Led a 20-member team remotely managing 1300+ properties spanned across 10 cities; providing end-to-end services from finding a tenant - collecting rent - resolving home maintenance requests; amassing monthly recurring net profit of ₹11.6 lacs and increasing- Identified the top 3 issues for customer dissatisfaction; interacted with detractors; improved the NPS value by 11%; led to better customer retention by 43% MOM- Redefined monetization of customers based on payment history analysis and decreasing the free service period to generate greater revenue; enlarged monthly revenue poolby 234% to ₹2.6 Cr- Collaborated with the quality team; identified, analyzed and implemented data-driven modifications across a 20-member team to fix leakages and bottlenecks; enhancedonboarding efficiency from 18% to 34% in the 1st month; further improving it to 64% over the next 6 months- Created an Escalation Handling Matrix to reduce the turnaround time between complaint ticket being raised and addressed by the department.- Led the conceptualization of Dashboards for multiple business functions- Property Management Services and Interior Services in coordination with product and tech teamsSubscription Plans – Tenant/Buyer- Gamified incentive criteria and weekly target of the sales team by introducing daily spot awards; rocketed monthly sales by 115% in first 2 months- Piloted business analysis for segmentation of data sets based on existing team skills to garner greater revenue; increased monthly net profit by 160% to ₹4.6 lac- Performance tracking and solving bottlenecks by auditing to large data sets and providing team with creative ways to resolve customer queries- Data driven analysis to create a feedback loop for the lead generation team- Brainstormed and identified new lead sources and customer acquisition points thereby increasing potential customer base Cold emails - Property visitors - Out of free credit tenants Show less

• 

  Dream11

  Jun 2022 - now

  Product

  Social Engagement and Play with Friends Program:WC Passport Campaign (Targeting T20 Cricket World Cup 2022) | BYOF (Bring Your Own Friends) Campaign | Private Pass Campaign (Discount Incentivization)Feature Enhancement | D11 Geo Location Groups | User Retention Metrics | Quarterly Active Users Target | Experimentation with Company Take Rates | Reporting and Performance Analysis- These campaigns and initiatives focused on leveraging social engagement, feature enhancements, and targeted marketing campaigns such as World Cup Passport (T20 Cricket World Cup 2022), BYOF, and Private Pass to drive user retention and engagement. The introduction of the D11 Geo Location Groups feature added a new dimension of community and competition. Continuous analysis of metrics and experimentation helped optimize strategies and achieve user growth targets.Rewards and Loyalty Program:Gamification Strategies | Personalized Offers and Rewards | Marketing and Communication | DDO (Dream Diwali Offer) | DreamSale Campaign (IPL 2023 Targeted) | Jackpot Feature Launch -These campaigns and initiatives focused on leveraging the rewards and loyalty program, feature enhancements, and campaigns refining marketing strategies to reach specific audiences such as DDO and DreamSale (IPL 2023) to drive user retention and engagement. The introduction of the Jackpot feature added an exciting element of chance and further enhanced user engagement. Continuous analysis of metrics and user feedback helped optimize strategies and drive the company's growth in the real money gaming application market. Show less