Jacklyn Guerrera

Experience

• 

  Rebel 54 Arts and Literary Magazine

  Jul 2011 - May 2012

  Graphic Designer
• 

  Northwestern Mutual

  Jul 2012 - Jun 2013

  Promoted to Sales Execution Team Coordinator position within 3 months of employment.

  • Assistant Financial Representative

    Jan 2013 - Jun 2013

  • Sales Execution Team Coordinator

    Sept 2012 - Dec 2012

  • Receptionist

    Jul 2012 - Sept 2012
• 

  Balfour Beatty Construction

  Jun 2013 - May 2015

  Graphic Designer
• 

  CBI

  May 2015 - Sept 2016

  Marketing Manager

  Led research, design, and prototyping efforts to develop a responsive corporate website and standardized subsites. Collaborated with the leadership team to create processes, roadmaps, and pursuit materials. Established brand guidelines, communication strategies, and curriculum content for a brand training program rolled out across seven U.S. locations

• 

  JLL

  Sept 2016 - Aug 2021

  Developed and executed comprehensive marketing strategies and creative processes for campaign development. Offered creative direction for asset branding, positioning, messaging, and technology integration. Led art direction and design for a variety of digital and print deliverables, including interactive websites, email drip campaigns, social media content, multimedia, print materials, and environmental signage. Created and monitored marketing plans and budgets, detailing objectives, timelines, costs, and resource allocation. Show less

  • Property Marketing Manager

    May 2021 - Aug 2021

  • Senior Property Marketing Strategist

    Jan 2020 - May 2021

  • Senior Marketing Associate

    Feb 2019 - Jan 2020

  • Marketing Associate

    Sept 2016 - Feb 2019
• 

  Stride, Inc.

  Aug 2021 - Feb 2022

  Creative Manager, Product Development

  Led and facilitated a team of multi-disciplinary creatives through the entire design process. Leveraged customer-driven insights and agile methodologies to craft elegant and engaging human-centered experiences. Collaborated with executives and stakeholders to transform business requirements into visual concepts and prototypes; while developing strategies that align with both business objectives and customer needs. Conducted thorough analysis of production processes to identify opportunities for cost efficiency and continuous improvement. Show less

• 

  Slalom

  Feb 2022 - now

  • Senior Consultant, Experience Strategy & Design

    Mar 2024 - now

  • Consultant, Experience Strategy & Design

    Feb 2022 - Mar 2024