
Malith Ratwatta
Research Trainee - Marketing Intelligence

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About me
Head Of Analytics - Fortude
Education

University of Wolverhampton
2017 - 2018Master of Business Administration - MBA Business Administration and Management, General Merit
SLIIT
2018 - 2019Certificate in Artificial Intelligence & Machine Learning Data Science
University of Peradeniya
2007 - 2011Bachelor of Science (Hons) Statistics and Operations Research Second Class - UpperActivities and Societies: President of Operations Research Society - 2010/2011 , Vice President of Operations Research Society - 2009/2010 (Founding VP) (Operations Research Society of UOP is the First OR Society in SriLanka) https://www.linkedin.com/company/operations-research-society-of-university-of-peradeniya-or-society/

University of Colombo
2009 - 2010Diploma Information Technology
Experience

Peoples Bank, Sri Lanka
Jan 2009 - Jan 2010Research Trainee - Marketing Intelligence
Nielsen
Jan 2010 - Jan 2012Analyst (Consumer Research)• Lead delivery of the research team strategies, including developing, agreeing and prioritizing projects • Working with project teams to ensure delivery on time and on budget;• Design quantitative and qualitative research tools and methods;• Conduct primary qualitative research and source secondary research;• Analyse, interpret, report and deliver qualitative and quantitative data.• Line-manage the research team as and when necessary

SriLankan Airlines Official
Dec 2012 - Dec 2024• Manage the Corporate Business Intelligence Platform of the SriLankan Airlines Group. Branded MIS platform of the Airline (certified by the Microsoft for standards) fulfilling the analytical requirements of the users across the Airline & SriLankan Catering including the Senior Management & Operational Staff. • Guiding a team of Data Engineers & BI Analysts to create insights from complex data feeds from major Aviation system vendors such as Amadeus (BIF, SBR, CM, FM) , AIMS , Sabre, Accelya etc.• Creating 100 + new Reports/Dashboards per year to enhance the Data-driven decision making culture within the organization while adhering to GDPR and other Data protection rules, regulations & compliances. • Work with Vendors, cross functional teams and other business stakeholders to increase the scope and enhance the technical capabilities of the Data platform. • As the Project Manager, leading a Data Engineering team to develop highly versatile modern Data Warehouse using Microsoft Synapse Analytics which provides Revenue Accounting insights, enable ML & AI capabilities and save additional cost. • Lead the IT Customer & Product experience focus group to initiate & launch inhouse Passenger Centric Data Products. (NPS enabled Passenger Feedback solution with integrated real-time Dashboards etc.) Show less • Managed highly sensitive MLE (Maldives), GAN (Maldives) & MXP (Milan) Routes. (SPOC for resp. routes). Upheld MLE as One of the best performing routes in UL & achieved route Profit during the Period amidst the Pandemic situation.• Analyzed seasonality, split-history, post departures stats, fare structures, market segmentations, competitor levels, market trends to optimize the Inventory of the Route & set accurate forecast parameters to enhance the revenue. • Established the Revenue Optimization perspective in network planning & optimized the assigned fleet for MLE, GAN & MXP flights. (Direct Cost savings)• Worked with Passenger Sales, Pricing, Cargo Sales & Ancillary Team to relaunch MLE route during the Pandemic Period. MLE was the first route which re-started the schedule operation after the Pandemic & one of the Best performing route during 2019-2021. Show less • As one of the founding members of SriLankan Airlines’ AOCC, implemented the Business Processes, KPI & OKR in the operations environment. (UL became one of the world’s most punctual airlines with 86% of flights departing on time and 85% arriving on time from June 2018 through May 2019 on average.)• Proactively identified revenue improvements and cost reductions in daily operations using deep data Analytics using complex data sources in the operational environment.• Implemented Flight Disruptions Cost Analyzing (FDCA) system to reduce airline cost effectively.• Partnered with Air Traffic Control, Engineering and Ground Handling to reduce remote bay boarding time by 6 minutes at Bandaranaike International Airport (BIA)• SriLankan Airlines’ AOCC Business representative for the BIA runway resurfacing project 2017.• Active Member of the working group of airlines restructuring project carried out by NYRAS (UK) consulting firm and SriLankan airlines during 2018. Show less
Business Intelligence & Analytics Manager
Aug 2021 - Dec 2024Senior Revenue Optimization Analyst
Aug 2019 - Aug 2021Senior Impact Analyst
Dec 2012 - Aug 2019

University of Moratuwa
Apr 2016 - nowVisiting LecturerVisiting Lecturer for MBA & B.Sc. Programmes in Transport & Logistic Management - Faculty of Engineering

Fortude
Aug 2024 - nowHead Of Analytics
Licenses & Certifications
- View certificate

MySQL for Data Analytics and Business Intelligence
UdemyFeb 2022 - View certificate

Microsoft Power BI - The Complete Masterclass [2022 EDITION]
UdemyFeb 2022
Honors & Awards
- Awarded to Malith Ratwatta2nd Class Upper in Statistics & Operations Research University of Peradeniya
- Awarded to Malith RatwattaMaster of Business Administration (Merit) University of Wolverhampton
Volunteer Experience
Voluntary Member
Issued by Emergency Response Unit - SriLankan Airlines on Dec 2012
Associated with Malith Ratwatta
Languages
- siSinhalese
- enEnglish
- taTamil
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