Anthony Kakembo

Experience

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  BlackBerry

  Jan 2012 - Nov 2013

  BlackBerry Digital Brand Manager and Field Market Specialist

  • Strategic management• Social Media Marketing• Sales, marketing, financial management and leadership• Client and supplier relationship management• Artist Development• Branding• Product Placement• Brand Activation• Market research and analysis• Team Management

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  New Media Publishing

  Feb 2014 - Jan 2015

  Freelance Senior Copywriter

  Lead Ideation:Take the reins and drive creative excellence by balancing business objectives, strategic direction, and a hefty dose of imagination. Our work ranges from social and digital to fully integrated campaigns, so your mind will be frequently stretched in Along with this, you’ll be expected to drive and deliver proactive thinking.

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  South African Breweries

  Aug 2015 - Dec 2015

  Brand Manager

  • Strategic management• Social Media Marketing• Sales, marketing, financial management and leadership• Client and supplier relationship management• Branding• Product Placement• Brand Activation• Market research and analysis• Team Management

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  Mourany Orthodontic & General Medical Center

  Feb 2016 - Nov 2017

  Senior Digital Content Executive

  * PPC and Email Marketing* Manage Digital Production to deliver a range of projects on time: -Weekly delivery of digital assets including website graphics, emails, and banners * Weekly delivery of website refreshes including homepage updates and general merchandising and content management * Quarterly delivery of enhanced website modules for launches and campaigns * Release completed projects, upon approval of completed projects release assets to global markets using a variety of delivery platforms * Archive completed projects, upon completion of projects organize, label and archive assets * Digital Asset management by maintaining an organized system for asset storage and access for both internal and external stakeholders Show less

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  Fresh Healthy Cafe UAE

  Mar 2016 - Nov 2017

  Senior Account Executive

  * PPC and Email Marketing* Support the various needs of the Influencer Marketing and Social Media team as directed by the team lead.* Lead the execution of influencer marketing campaigns for clients.* Identify influencer marketing opportunities for brand promotion.* Contact and build relationships with influencers and clients.* Develop content ideas. Write and curate content. Produce reports.* Develop innovative, creative and unique approaches to influencer marketing.* Liaise with clients regarding influencer marketing strategy and content creation.* Develop recommendations for clients to further expand their influencer marketing campaigns.* Communicate results, both internally and to clients.* Lead building and maintaining Switched on Media’s influencer database. Show less

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  Radiance Beauty Center

  Mar 2016 - Nov 2017

  Group Account Director

  * PPC and Email Marketing* Lead social influencer marketing strategy for client programs.* Research and identify key influencers, bloggers and online media in designated verticalsIdentify, recruit and manage influencer/brand ambassador programs.* Build strong relationships with social influencers through seeding programs and regular communication.* Negotiate and execute paid blogs/blog networks.* Craft quality pitches that effectively communicate client message/ask.* Proactively identify angles and pitch customer, product, vertical and/or issues-based storiesSecure and negotiate earned and paid placements including interviews, reviews, news items, giveaways, video segments, etc.* Identify, establish and manage on-going influencer/brand ambassador programs.* Establish and build relationships on behalf of Fanscape and their clients.* Develop press releases, media alerts, case studies and testimonials.* Stay on top of industry trends, the latest PR/social media advancements and relevant campaigns. Show less

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  Fitness Edge UAE

  Sept 2017 - Feb 2018

  Freelance Account Manager

  Freelance resource for the words, graphics and visual elements assisting in Fitness Edge to carry a marketing message to their customers and clients.

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  Those Guys Events & Entertainment

  Sept 2017 - Jan 2018

  Freelance Account Manager and Digital Strategist

  I work on implementing their digital strategy communications for the brand and their clients in the UAE.As a Digital Marketing Strategist, I am tasked with rolling out their social media plan, as well as implementing and overseeing much of our digital (PPC and Email Marketing) marketing activity, preparing and analyze reports, undertaking strategic analysis, and conducting primary and secondary research to analyze industry-specific market growth drivers and trends to develop recommendations on competitive strategies. Show less

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  YPO

  Jan 2018 - Feb 2019

  Digital Network Manager

  Created and implemented engagement and marketing strategies for specific networks in line with network and overall business strategic objectives.- Built sustainable relationships with members to drive member value through member-to-member connections- Determined new ways of reaching members, encouraging more participation, networking and cross collaboration across the organization.- Created event marketing strategies to drive event attendance.- Developed content plans, curated and created this content and managed it across internal and external platforms (including Facebook and Linkedin)Skills: Content Show less

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  Builders: Warehouse, Express, Trade Depot, Superstore

  Feb 2019 - Oct 2022

  Remarketing Manager

  Lead Retention AgentInfluence Customer Shopper FrequencyDigital Strategy creation to influence Returning Customer ratesOnline, Paid, owned, and earned media managementCustomer Data and Audience Management LeadMaking Digital a key part of operations and how the business uses digitalchannels to differentiateEmail Marketing Lead3rd Party and Audience Management Lead

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  Massmart

  Oct 2022 - May 2024

  Site Experience and UX Mobile Apps & Marketplace Partnerships 3rd Party Relationship ManagmenteCommerceMarketingIntegrated PlanningCommunications (Currently Focusing on Makro App, Builders, One Cart and Voda-Pay )Digital App StrategyMobile App GrowthDigital Sales SpecialistMaking App a key part of operations and finding sales opportunityShowing strong growth in sales and customer utilization on mobile Apps

  • Senior User Experience Designer

    Aug 2023 - May 2024

  • Digital Sales Manager

    Oct 2022 - Aug 2023