
Jonathan Armel, M.Ed., MCC, BCC, NBC-HWC
Martial Arts Instructor

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About me
Leadership Coach | Speaker | Trainer | Health & Wellness Coaching Expert | Curriculum Developer | Mentor | Driving Excellence in Education and Professional Growth
Education

Advanced Coaching Practicum
-Level 3 Gaining MCC Program

National Academy of Sports Medicine
-
University of Phoenix-Southern California Campus
-Master of Arts (M.A.) Education 3.97
Damien High School
-Activities and Societies: Cross Country, Track/Field.
![The Institute for Life Coach Training [ILCT]](https://img.deepenrich.com/v1/education/eab099fa6c89464fa837144c502f6d32/The%20Institute%20for%20Life%20Coach%20Training%20%5BILCT%5D.webp)
The Institute for Life Coach Training [ILCT]
-Professional Certified Coach (PCC) Life Coaching
Cal State Fullerton
-Bachelor of Arts (B.A.) History 3.1Activities and Societies: Track/Field, History Honor Society
Experience

Z-Ultimate Self Defense Studios
Jun 2002 - Jan 2009Martial Arts InstructorGraduated from the professional martial arts academy at Z-Ultimate Self Defense Studios. Became a martial arts instructor to help students improve confidence and physical abilities. Partnered with students in achieving fitness goals, taught stress management through meditation techniques and improved overall health through increased exercise. Promoted to management position as the chief instructor. Helped the studio gross over $400,000 the first year. * Taught private and group lessons to men, women and children of all ages* Communicated with parents and students on student progress* Trained students on how to live a healthy life style* Educated students on the importance of life balance Weniger anzeigen

Options For Youth
Aug 2008 - Jul 2009Math TutorWorked as a math tutor while earning a foundational math credential. Partnered with students to help them improve math skills in basic to advanced math. Coordinated weekly with the main math instructor on lesson design, scaffolding of math problems, and tutoring strategies to most effectively reach students. Assisted the math instructor in all areas of need within the department. * Partnered with each student to help solve math problems* Coached students to stay positive while working to solve various problems* Explained to students how to solve math problems using transparent language (their vocabulary) Weniger anzeigen

Bally Total Fitness
Sept 2009 - Apr 2010Personal TrainerAcquired personal training certificate through the Aerobics and Fitness Association of America (AFAA) while working at Bally Total Fitness. Worked with clients based on initial intake assessment used to understand where the client is starting and what they want to achieve. Determined client’s personal goals, design and customize programs to fit each client’s needs and goals. Supported clients with encouragement, motivation, information and accountability while partnering with them to identify specific focus areas in order to help achieve goals. Continued to meet with clients until personal goals are met. Educated clients with general nutrition guidelines for weight loss and stress reduction techniques. Used and implemented National Academy of Sports Medicine’s (NASM) OPT program design into private personal training sessions. * Used active listening to determine what clients want to accomplish* Motivated and encouraged clients to move forward* Helped clients articulate their long term goal of what they want to achieve and why* Many great success stories including one member who lost 40 pounds in four months* On average members lost 10-15 pounds* Have successfully trained clients with diabetes, high blood pressure and high cholesterol* Most clients were able to reduce calorie intake and improve food choices* Familiar with stages of change in working with my clients * Clients reduce stress through exercise and coaching conversations during personal training sessions Weniger anzeigen

Wilmer Amina Carter High School
Nov 2011 - Jan 2012After earning masters/credential from the University of Phoenix, began working as an Algebra and Geometry teacher. Successfully create effective lesson plans, engage students in instructional lessons, scaffold examples to help students grow during guided practice, create positive learning environment and manage the classroom. Successful working with at-risk students by partnering with them to develop practical skills and mindsets to set goals and be successful for the future.* Many success stories of working with students to help overcome learning and life challenges * Work one on one with many students as a Tutor to help them be successful* Coached students to apply life skills to be used during and outside of class.* Through encouragement and support, successfully helped multiple students change bad study habits* Changed attitudes of difficult students to be more positive; resulting in students deciding they liked learning because of personal support.* Exceptional annual reviews from school administration Weniger anzeigen Motivate and encourage athletes to work hard in order to realize full potential as runners and as competitors. Practice with the athletes at times for additional accountability and support.* Coach athletes to achieve desired goals for the season* Implement state-of-the-art program design* Partner with athletes by coaching through tough races* Coordinating with the head coach to develop team race strategy at competitions. * Cheered-on athletes through practice and competition Weniger anzeigen While coaching the track and field team, created a successful distance-running program that enabled many athletes to qualify for post season competition. Distance training program has multiple phases, with each phase designed to peak athletes towards the end of the season. * Coach athletes to achieve desired goals for the season* Implement state-of-the-art program design* Partner with athletes by coaching through tough races* Coordinating with the head coach to develop team race strategies at competitions* Cheered-on athletes through practice and competition * Coached multiple athletes into post season competition Weniger anzeigen
Math Teacher
Aug 2010 - Jan 2012Cross Country Coach
Aug 2011 - Nov 2012Track/Field Coach
Nov 2011 - Jan 2012

Optum
Jan 2012 - Jan 2015Wellness CoachI utilized behavior change and motivational interviewing techniques to align members' goals and plans with their stages of change. By coaching members holistically, I helped them improve their lifestyle and behavior for better health and wellness. I assessed their readiness, goals, and situations, adapting strategies and action plans as needed. I identified resource needs and barriers, offering educational support and connecting them with partner services. To foster behavior change, I provided accountability, support, and affirmations. I encouraged commitment to change by addressing each member's current situation, lifestyle, and stage of change. * Coordinated daily with members to enhance their quality of life through goal setting and achievement, successfully helping over 1,000 members in the past three years.* Achieved top position out of 100 coaches on Optum's balanced scorecard within six quarters, measuring client results.* Increased average change value to $385.00 per member this year.* Continued professional development by earning certifications from the National Academy of Sports Medicine (NASM) as a personal trainer and fitness nutrition specialist.* Facilitated change for 93% of coached members, with an average savings of $297.00 per member on insurance due to health improvements.* Aimed to maximize coaching and behavior change outcomes using evidence-based methods and the ASM model.* Mentored multiple coaches, helping them to achieve top performance marks. Weniger anzeigen

Private Training
Nov 2012 - Jan 2015Personal TrainerWork with clients based on initial intake assessment used to understand where the client is starting and what they want to achieve. Determine client’s personal goals, design and customize programs to fit each client’s needs and goals. Support clients with encouragement, motivation, information and accountability while partnering with them to identify specific focus areas in order to help achieve goals. Continue to meet with clients until personal goals are met. Educate clients with general nutrition guidelines for weight loss and stress reduction techniques. Use and implement National Academy of Sports Medicine’s (NASM) OPT program design into private personal training sessions. * Use active listening to determine what clients want to accomplish* Motivate and encourage clients to move forward* Help clients articulate their long term goal of what they want to achieve and why* Many great success stories including one member who lost 40 pounds in four months* On average members lost 10-15 pounds* Have successfully trained clients with diabetes, high blood pressure and high cholesterol* Most clients were able to reduce calorie intake and improve food choices.* Familiar with stages of change in working with my clients * Clients reduce stress through exercise and coaching conversations during personal training sessions Weniger anzeigen

Jonathan Armel's Life Coaching
Jan 2013 - nowLife CoachI collaborate with clients to help them unlock their full potential across various life areas. This includes guiding one client through the process of authoring multiple books and supporting a top-performing executive in advancing his career and achieving significant results for his company. To enhance my expertise, I have completed courses at the Institute for Life Coach Training (ILCT), focusing on behavior change, motivational interviewing, and active listening. I utilize a broad range of coaching techniques, including alliance-building, powerful questioning, and visioning, to inspire client growth and drive meaningful action.* Supported clients in uncovering their purpose, mission, and vision in their areas of focus.* Acquired Master Certified Coach (MCC) credential with the International Coach Federation (ICF) in 2024 and Board-Certified Coach (BCC) certification with the Center for Credentialing and Education (CCE) in 2021.* Adhered to a 5-step coaching model: Ask, listen and clarify, state the current situation, listen again, and request action.* Practiced active listening by engaging with clients through attentive, interpretive, and responsive listening techniques.* Utilized all eight ICF core competencies, including ethical guidelines, coaching agreements, trust-building, and progress management, in every coaching session.* Inspired clients to believe in themselves and achieve greater success. Weniger anzeigen

UnitedHealth Group
Jan 2015 - Jan 2017Mentoring ManagerI collaborated with coaches to leverage their strengths and help them reach their highest potential. I successfully assisted coaches in transitioning off performance improvement plans and becoming top performers. I also led a team of mentors to provide effective support and guidance to the coaches. Additionally, I facilitated a professional development series focused on fostering growth and enhancing coaching skills.* Coordinated with the training, quality, and operations teams to provide coaches with necessary tools for success.* Utilized a blend of coaching and consulting skills to elevate coaches' performance and standards.* Trained team of mentors to equip them with essential skills for effective coaching support.* Designed engaging and accessible professional development programs. Weniger anzeigen

Rally Health
Jan 2018 - Sept 2021I led the Approved Training Program (ATP) aligned with the National Board for Health and Wellness Coaching (NBHWC) core competencies, conducting six to eight 90-minute classes each week. My role involved preparing students to successfully pass the NBHWC exam while managing essential responsibilities to ensure the program's success. I simplified complex concepts aligned with NBHWC core competencies, ensuring that students could understand and effectively apply them in practice.* Provided constructive feedback on Practical Skills Assessments (PSAs) as well as boosted student confidence and supported their development as coaches.* Mentored students through the NBHWC exam application process, ensuring a smooth and informed experience.* Guided 40 students at Rally Health to become National Board Certified Health and Wellness Coaches.* Liaised with faculty at Rally Coach University (RCU) to design a dynamic curriculum for professional growth. Weniger anzeigen I collaborated with coaches to leverage their strengths and help them reach their highest potential. I successfully assisted coaches in transitioning off performance improvement plans and becoming top performers. I also led a team of mentors to provide effective support and guidance to the coaches. Additionally, I facilitated a professional development series focused on fostering growth and enhancing coaching skills.* Coordinated with the training, quality, and operations teams to provide coaches with necessary tools for success.* Utilized a blend of coaching and consulting skills to elevate coaches' performance and standards.* Trained team of mentors to equip them with essential skills for effective coaching support.* Designed engaging and accessible professional development programs. Weniger anzeigen
Senior Coach Educator
Jan 2020 - Sept 2021Coach Mentoring Manager
Jan 2018 - Jan 2020
![The Institute for Life Coach Training [ILCT]](https://img.deepenrich.com/v1/company/eab099fa6c89464fa837144c502f6d32/The%20Institute%20for%20Life%20Coach%20Training%20%5BILCT%5D.webp)
The Institute for Life Coach Training [ILCT]
Jun 2018 - nowInstructorIn this role, I have been a part-time instructor at the Institute for Life Coach Training (ILCT) for several years, teaching the "Foundations" course, a 40-hour introductory class that is mandatory for all students. I lead dynamic virtual classes twice a week, each lasting 60 minutes, to foster an interactive and engaging learning environment.* Enhanced students' understanding of ICF core competencies and their application in personal coaching practices.* Mentored students by providing constructive feedback to help them refine and advance their coaching abilities.* Guided students in conceptualizing essential coaching skills and structuring effective coaching conversations.* Delivered required content and facilitated thought-provoking discussions to deepen students' insights. Weniger anzeigen

Emory Continuing Education
Jan 2021 - Jan 2022InstructorAs an instructor at Emory's Continuing Education Approved Training Program (ATP), I was responsible for conducting 90-minute classes that aligned with the National Board for Health and Wellness Coaching (NBHWC) core competencies. My main role was to prepare students to pass the NBHWC exam. I focused on simplifying complex concepts aligned with NBHWC core competencies to ensure that students could understand and effectively apply them in practice. My responsibilities included providing constructive feedback on Practical Skills Assessments (PSAs), boosting student confidence, and supporting their development as coaches. I also mentored students through the NBHWC exam application process to ensure a smooth and informed experience. Weniger anzeigen

Optum
Sept 2021 - Jan 2022Senior Coach EducatorI led the Approved Training Program (ATP) aligned with the National Board for Health and Wellness Coaching (NBHWC) core competencies, conducting six to eight 90-minute classes each week. My role involved preparing students to successfully pass the NBHWC exam while managing essential responsibilities to ensure the program's success. I simplified complex concepts aligned with NBHWC core competencies, ensuring that students could understand and effectively apply them in practice.* Provided constructive feedback on Practical Skills Assessments (PSAs) as well as boosted student confidence and supported their development as coaches.* Mentored students through the NBHWC exam application process, ensuring a smooth and informed experience.* Guided over 40 students at Rally Health/Optum to become National Board Certified Health and Wellness Coaches.* Liaised with faculty at Rally Coach University (RCU) to design a dynamic curriculum for professional growth. Weniger anzeigen

RVO Health
Jan 2022 - Jul 2024Senior Coach EducatorI led the Approved Training Program (ATP) aligned with the National Board for Health and Wellness Coaching (NBHWC) core competencies, conducting six to eight 90-minute classes each week. My role involved preparing students to successfully pass the NBHWC exam while managing essential responsibilities to ensure the program's success. I simplified complex concepts aligned with NBHWC core competencies, ensuring that students could understand and effectively apply them in practice.* Provided constructive feedback on Practical Skills Assessments (PSAs) as well as boosted student confidence and supported their development as coaches.* Mentored students through the NBHWC exam application process, ensuring a smooth and informed experience.* Guided over 75 students at RVO HEALTH and 40 students at Rally Health/Optum to become National Board Certified Health and Wellness Coaches.* Liaised with faculty at Rally Coach University (RCU) to design a dynamic curriculum for professional growth. Weniger anzeigen

2b On Purpose LLC
Jan 2024 - nowOwnerFounder | Certified Coach | Mentor | TrainerHelping Individuals, Leaders, and Teams Live and Lead with PurposeAt 2b On Purpose, I help individuals, executives, and teams achieve their goals, improve self-awareness, and create meaningful, purpose-driven growth in their personal and professional lives.What I Do:🔹 Life Coaching: Empowering clients to align their actions with values, overcome challenges, and build a balanced, purpose-filled life.🔹 Executive Coaching: Partnering with leaders to develop strategic vision, improve decision-making, and enhance leadership effectiveness.🔹 Wellness Coaching: Supporting clients in achieving a healthy work-life balance, reducing stress, and fostering overall well-being.🔹 ICF Coach Mentoring: Helping aspiring coaches meet ICF credentialing requirements, refine coaching skills, and build confidence.🔹 Ziglar Training Facilitation: Delivering workshops such as Goal Setting and Achievement, Building Winning Relationships, and Building The Best You to equip small businesses and teams with tools for long-term success.My Approach:I believe in the power of intentionality. By combining active listening, strategic reflection, and actionable guidance, I help clients unlock their potential and achieve lasting transformation. My work is built on creating a safe and supportive environment while challenging clients to grow.Let’s connect to help you or your team lead with purpose, achieve your goals, and create a thriving future. Weniger anzeigen

Ziglar, Inc
Jan 2024 - nowZiglar Choose To Win Coach• Guide clients towards personal and professional excellence using the Ziglar philosophy of success.• Identify goals, overcome obstacles, and develop strategies for lasting change.• Collaborate with individuals to achieve their full potential and live a life they have always dreamed of.• Work with clients to discover their God-given purpose and live it out.

Unmind
Aug 2024 - nowCoach• Supported individuals in improving mental health by developing strategies for emotional resilience.• Conducted personalized coaching sessions to address specific concerns and challenges.• Set personalized goals and created actionable plans to achieve mental well-being.
Licenses & Certifications

Board Certified Coach (BCC)
Center For Credentialing & EducationJan 2021
National Board Certified Health & Wellness Coach (NBC-HWC)
International Consortium for Health & Wellness CoachingJan 2018- View certificate

Master Certified Coach (MCC)
International Coaching FederationAug 2024
Languages
- spSpanish
- enEnglish
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