Thomas Little

Experience

• 

  Trinity University

  Aug 2017 - Dec 2018

  Alumni Relations Assistant

  • Helped organize and prepare for Trinity Alumni Weekend 2017 and 2018

• 

  Sola-Lite Inc.

  Jan 2019 - May 2019

  Marketing Intern

  • Executed email campaigns utilizing segmentation and retargeting, improving customer satisfaction and loyalty• Updated Facebook and website, publishing bi-weekly posts, growing social media following by 20%• Designed print advertising campaigns positioning company as a top retail solar and home improvement company

• 

  SilverTip Energy

  Jun 2019 - Sept 2019

  Title Intern

  • Accessed legal databases containing over 200 years of real estate and mineral titles in order to create legal documents conveying mineral rights transfers • Performed basic mapping to better understand where the company could buy more mineral rights

• 

  U.S. Small Business Administration

  Jul 2020 - Oct 2020

  Loan Specialist

  • Processed Economic Injury Disaster Loans (EIDL) for Small Businesses affected by the COVID-19 pandemic• Ran credit reports for business owners and reviewed personal financial data to determine eligibility for loans• Inspected data reports to determine potential EIDL fraud

• 

  Sandalwood Management, Inc.

  Oct 2020 - Jan 2021

  Commercial Property Manager

  • Revitalized marketing strategy by creating branded retail brochures, maps, resulting in a 30% increase in tenant sales• Managed three retail shopping centers, overseeing client service, finance, operations and sales• Oversaw 33 diverse client relationships, achieving a 95% occupancy rate and an annual revenue of $3M

• 

  Capgemini

  Jan 2021 - Jun 2022

  • Executed 10 successful B2B digital marketing campaigns spanning diverse social platforms• Leveraged client stories and testimonials to impact target audiences• Monitored and reported on key performance metrics to improve campaign effectiveness and ROI • Conducted RFP processes, developed pitch decks, and conducted market research for new business opportunities• Developed and executed IT implementation plan for successful integration of Oracle software globally• Enhanced data accuracy, streamlined operations, and improved collaboration through software integration

  • Marketing Associate

    Nov 2021 - Jun 2022

  • Oracle Supply Chain Consultant

    Jan 2021 - Nov 2021
• 

  Prophet

  Dec 2022 - May 2023

  Marketing Analyst (Graduate Capstone Project)

  Collaborated with Prophet's Insights & Analytics team to dive deeper into their business endeavors. The objective of the capstone project was to construct a model using R that enables Prophet to input data on their business pursuits and obtain the predicted likelihood, in percentage, of securing the account.

• 

  Prophet

  Jul 2023 - Oct 2023

  Insights & Analytics Associate

  • Developed effective analytical approaches to solve marketing and branding problems• Translated key marketing and branding objectives into detailed primary research, sampling data and analytical modeling• Executed multiple analytical techniques such as segmentation, regression, and factor analysis to uncover insights

• 

  Walden Media Group

  Feb 2024 - Jul 2024

  Paid Media Analyst

  • Launched and managed Meta, Tiktok and Google Ads campaigns for 50+ clients, managing a monthly budget of $100k+• Created monthly reports with key metrics (CPL, CPM, CTR, etc.) and delivered findings to clients• Utilized analytic techniques to uncover insights for client strategy, collaborating with creative team for campaign success

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  GSD&M

  Jul 2024 - now

  Media Analyst