Christine C.

Christine C.

Followers of Christine C.618 followers
location of Christine C.Selangor, Malaysia

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  • Timeline

  • About me

    Senior Writer at 2X (B2B Marketing) | Content Marketer | Health and Finance Enthusiast | Creative Writer and Poet

  • Education

    • The University of Nottingham Malaysia Campus

      2016 - 2019
      BA (Hons) English with Creative Writing Linguistics and Literature First-class honours

      Aktiviti dan Persatuan:Catholic Students' Society, Digital Arts Guild - With a focus in linguistics, literature, and creative writing- Trained in research, analysis, and critical thinking- Member, Digital Arts Guild- Deputy Editor-in-Chief, DAGGERS UNM Online Art Magazine- Secretary, Catholic Students' Society- Vice President, Catholic Students' Society- Graduated with First-Class Honours

  • Experience

    • EasyUni - digital marketing for universities

      Jun 2018 - Feb 2019

      - Researched and produced guide pages and web articles according to editorial schedule- Provided editing services as needed - Wrote and edited articles for blog posting, company magazine, and clients- Assisted the counselling team with basic student counselling services- Assisted the sales team with international lead verification phone calls- Assisted the advertising operations team with B2B EDM copywriting, data extraction and preparation of account reports for clients- Data entry

      • Web Content Writer

        Sept 2018 - Feb 2019
      • Content Marketing Intern

        Jun 2018 - Sept 2018
    • Christine Chu

      Sept 2018 - Jun 2021
      Freelance Writer (B2B and B2C)

      I help blogs and businesses connect with their audience through content and storytelling. As a freelance writer, I've worked with agencies and companies internationally to develop well-researched and engaging content for blogs, social media, and websites. My expertise includes content writing, content repurposing, and copywriting. I also provide other services (such as editing, content strategy, SEO writing, and translation) on a case-by-case basis. Niches: - Health and wellness- Education and lifelong learning- Personal development- CatholicismNeed a freelance writer to support your content efforts? Drop me a message to discuss your specific needs. (Not accepting new projects at the moment.) Tunjukkan kurang

    • Grotto Network

      Jan 2019 - Sept 2020
      Web Content Writer

      - Pitched article ideas - Researched and produced web articles based on assigned topics- Edited articles as necessary

    • EndlessFantasy Translations

      Jun 2019 - Feb 2020
      Chinese/Mandarin-to-English Translator

      - Translated Chinese web novels into English- Titles I've worked on: ⇨ ‘Seized by the System’/《我被系统托管了》 ⇨ 'White-Robed Chief'/《白袍总管》 ⇨ ‘Nine Astra Skies' / 《九星天辰诀》 ⇨ ‘Rebirth of the Scheming Wife' / 《第一婚宠:重生娇妻套路深》

    • Malacology-Asia.com

      Jun 2020 - Sept 2020
      General Assistant (Ecommerce)

      - Key contribution: Increased website traffic and helped the business grow at an average rate of 2-3 new customers monthly through social media promotion and SEO efforts- Data entry and website content management (including content editing & proofreading, basic SEO implementation)- Inventory management support (assisting with stock-keeping, shell processing, packaging and other miscellaneous tasks)- Social media management for Facebook and Pinterest

    • 2X

      Jan 2021 - now

      - Launch digital content marketing strategy for global B2B technology companies, engaging stakeholders across NA, EMEA and other regions- Provide recommendations for cross-platform content production in line with overall marketing objectives- Establish procedures for content operations and KPIs for marketing content- Manage and train a team of writers and freelancers in producing high-quality B2B content and copy- Develop writing tools and resources to align team learning and development with industry trends and best practices (SEO, SEM, social media marketing, email marketing, AI-assisted writing)- Work closely with the other functions (including design, UI/UX, data, etc.) to successfully orchestrate and run marketing campaigns- Analyze performance data and develop content strategies to improve marketing performance Tunjukkan kurang - Support the marketing efforts of B2B companies in tech-related industries- Work closely with marketing leads to develop messaging strategy and content plan for marketing assets- Create copy and content for various marketing initiatives - from demand generation to sales enablement (including website copy, blog posts, articles, case studies, whitepapers, ebooks, brochures, social ads, emails, landing pages, and marketing video scripts)- Think creatively to repurpose content into new formats across different channels- Leverage data-driven insights to optimize content and continuously improve campaign performance- Research industry trends to implement best practices in SEO, SEM and content marketing Tunjukkan kurang

      • Senior Writer

        Jul 2023 - now
      • Writer

        Jul 2021 - Jun 2023
      • Content Specialist

        Jan 2021 - Jun 2021
  • Licenses & Certifications

  • Volunteer Experience

    • Religious Education Teaching Assistant

      Issued by St. Theresa's Church, Melaka on Jan 2015
      St. Theresa's Church, MelakaAssociated with Christine C.
    • FGB VIP Expert

      Issued by Fairygodboss on Jan 2020
      FairygodbossAssociated with Christine C.
    • Content Editor

      Issued by Mustard Seeds Community on Jan 2020
      Mustard Seeds CommunityAssociated with Christine C.