Christine C.

Experience

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  EasyUni - digital marketing for universities

  Jun 2018 - Feb 2019

  - Researched and produced guide pages and web articles according to editorial schedule- Provided editing services as needed - Wrote and edited articles for blog posting, company magazine, and clients- Assisted the counselling team with basic student counselling services- Assisted the sales team with international lead verification phone calls- Assisted the advertising operations team with B2B EDM copywriting, data extraction and preparation of account reports for clients- Data entry

  • Web Content Writer

    Sept 2018 - Feb 2019

  • Content Marketing Intern

    Jun 2018 - Sept 2018
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  Christine Chu

  Sept 2018 - Jun 2021

  Freelance Writer (B2B and B2C)

  I help blogs and businesses connect with their audience through content and storytelling. As a freelance writer, I've worked with agencies and companies internationally to develop well-researched and engaging content for blogs, social media, and websites. My expertise includes content writing, content repurposing, and copywriting. I also provide other services (such as editing, content strategy, SEO writing, and translation) on a case-by-case basis. Niches: - Health and wellness- Education and lifelong learning- Personal development- CatholicismNeed a freelance writer to support your content efforts? Drop me a message to discuss your specific needs. (Not accepting new projects at the moment.) Tunjukkan kurang

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  Grotto Network

  Jan 2019 - Sept 2020

  Web Content Writer

  - Pitched article ideas - Researched and produced web articles based on assigned topics- Edited articles as necessary

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  EndlessFantasy Translations

  Jun 2019 - Feb 2020

  Chinese/Mandarin-to-English Translator

  - Translated Chinese web novels into English- Titles I've worked on: ⇨ ‘Seized by the System’/《我被系统托管了》 ⇨ 'White-Robed Chief'/《白袍总管》 ⇨ ‘Nine Astra Skies' / 《九星天辰诀》 ⇨ ‘Rebirth of the Scheming Wife' / 《第一婚宠：重生娇妻套路深》

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  Malacology-Asia.com

  Jun 2020 - Sept 2020

  General Assistant (Ecommerce)

  - Key contribution: Increased website traffic and helped the business grow at an average rate of 2-3 new customers monthly through social media promotion and SEO efforts- Data entry and website content management (including content editing & proofreading, basic SEO implementation)- Inventory management support (assisting with stock-keeping, shell processing, packaging and other miscellaneous tasks)- Social media management for Facebook and Pinterest

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  2X

  Jan 2021 - now

  - Launch digital content marketing strategy for global B2B technology companies, engaging stakeholders across NA, EMEA and other regions- Provide recommendations for cross-platform content production in line with overall marketing objectives- Establish procedures for content operations and KPIs for marketing content- Manage and train a team of writers and freelancers in producing high-quality B2B content and copy- Develop writing tools and resources to align team learning and development with industry trends and best practices (SEO, SEM, social media marketing, email marketing, AI-assisted writing)- Work closely with the other functions (including design, UI/UX, data, etc.) to successfully orchestrate and run marketing campaigns- Analyze performance data and develop content strategies to improve marketing performance Tunjukkan kurang - Support the marketing efforts of B2B companies in tech-related industries- Work closely with marketing leads to develop messaging strategy and content plan for marketing assets- Create copy and content for various marketing initiatives - from demand generation to sales enablement (including website copy, blog posts, articles, case studies, whitepapers, ebooks, brochures, social ads, emails, landing pages, and marketing video scripts)- Think creatively to repurpose content into new formats across different channels- Leverage data-driven insights to optimize content and continuously improve campaign performance- Research industry trends to implement best practices in SEO, SEM and content marketing Tunjukkan kurang

  • Senior Writer

    Jul 2023 - now

  • Writer

    Jul 2021 - Jun 2023

  • Content Specialist

    Jan 2021 - Jun 2021