Margareth Utimura

Experience

• 

  The Nielsen Company

  Jan 1994 - Jan 2004

  Account Manager

  - Management of 6 clients with an annual revenue of 13 million reais; - Administration and execution of company diagnosis, research and market analysis, search for improvements, and customer relationships; - Elaboration and coordination of strategic actions related to customer service and expansion of the company's customer portfolio; - Development of strategies to ensure customer satisfaction through different ways of adding greater value to the products and services provided.

• 

  LatinPanel

  Jan 2004 - Jan 2008

  - Management and development of a team of 70 people;- Coordination and monitoring of a portfolio of approximately 100 customers and FMCG manufacturers;- Administration and control of the company's budget. - Management of clients and strategies to expand services delivered to them;- Creation and monitoring of actions aimed at constantly guaranteeing customer satisfaction and innovation by adding more value to the products and services provided.

  • Servicing & Innovation Director

    Jan 2006 - Jan 2008

  • Account Manager

    Jan 2004 - Jan 2006
• 

  Entrepreneur

  Oct 2008 - Jul 2012

  Entrepreneur

  > 2008 - 2010Development of market research and analysis, as a freelancer, for four companies in different industries.> 2010 - 2012End-to-end implementation and management of a franchise that helped legal students to prepare for the OAB.

• 

  Kantar Worldpanel

  Jan 2013 - Jan 2015

  Account Director

  - Management and development of a team with 60 people;- Coordination and monitoring of a portfolio with 40 global clients, representing a total of 35% of the company's revenue;- Development of macro trends analysis focusing on the consumer market in the next 20 years;- Elaboration, offer, and implementation of customized products that meet the specific needs of each client; - Generation of consumer behavior insights through market research and analysis.

• 

  NielsenIQ

  Jan 2015 - now

  Industry Leader - Home & Personal Care

  - Management and training of a high-performance team;- Administration of a portfolio of 20 global clients in the personal and home care industry, responsible for 40% of the company's annual revenue;- Daily identification of improvements and possibilities for all managed brands;- Offer and monitoring of products that make sense with the strategy and positioning of each company;- Coordination of communication with different teams to better analyze the possibilities for each client;- Diagnosis analysis to propose the best decision-making tool for each client;- Implementation of professional development strategies by identifying gaps in each person on the team. Show less