Randi Marnell

Experience

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  4 Charity Help

  Mar 2012 - now

  Cofounder/Board Member ► Leader of Marketing, Monetization, Social Media & Growth Strategies

  I co-led the startup of this nonprofit from concept to establishment of a student-run 501(c)(3). As an active board member, I’ve continued to grow the organization, playing a lead role in business development and marketing support. I’m also involved in developing strategies and partnerships with for-profit businesses to help our clients increase funding/donor support, build brand equity, recruit volunteers, and market through social media channels.𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:✔ Program Innovation: Created and launched inventive Promotional Products Program, a proprietary monetization strategy that has raised $30K for charitable causes.✔ Marketing Strategy: Provided creative content and ideas for e-branding initiatives, marketing collateral, website overhauls, media outreach, and special events.✔ Social Media: Assisted clients with targeted content/message development, cross-channel promotions, and strategic platform selection to support digital marketing goals.✔ Results: Commended for creative insights and cost-effective solutions by charities such as SHAPE, Palm Beach County Behavioral Health Coalition, and The Miami Coalition. Show less

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  Baked by Melissa

  Nov 2017 - Jun 2019

  Customer Experience Supervisor ► Leader of Customer Service Teams & Daily Operations

  I joined this fast-growing baked goods company with 14 storefronts and a nationwide direct-delivery business. I recruited, trained, and supervised 10 sales associates, ensuring optimal productivity and a focus on the customer experience. I initiated several “firsts” at the company, including developing a new graphic menu and fiscal management tools that improved inventory accuracy, eradicated discrepancies in menu offerings, and minimized food waste.

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  The Capital Grille

  Jun 2019 - Mar 2020

  Hostess ► Customer Champion Facilitating a Premium Dining Experience

  I worked effectively in this customer-centric, fast-paced environment, setting the stage for an outstanding dining experience. I earned multiple “Gold Star” awards for exceptional customer service and dedicated teamwork before being furloughed due to COVID-19.

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  The Luxury Marketing Council

  Aug 2020 - Dec 2020

  Marketing Intern ► Marketing/Admin Support

  During my internship with this global leader in luxury brand marketing practices/trends, I’ve gained a reputation for flexibility, versatility, creative problem solving, and multitasking strengths in handling marketing and administrative assignments. I’ve worked on diverse projects including event planning, website updates, and CRM management.𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:✔ Marketing Support: Contributed to business development, website content management, and PR/social media campaigns. Wrote press releases and newsletter articles (using Mailchimp); updated/managed HubSpot CRM and segmented lists; and supported live and virtual events.✔ Event Management: Helped plan events around the music business. Cultivated contacts with music corporations, helped form partnerships, and coordinated event logistics.✔ Industry Exposure: Gained a broad perspective of the luxury market across a range of industry segments, including music/entertainment, publishing, retail, fashion, travel, transportation, hospitality, and professional services.✔ Relationship Management: Built client relationships through attentive, personalized service and communications with C-level executives and their sales and marketing teams.✔ Pipeline Expansion: Conducted research across diverse industries to identify decision makers, prospects, and qualified leads. Gathered and analyzed lead data; updated CRM; and prepared reports and spreadsheets. Show less

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  Flavorlab

  Jan 2021 - May 2021

  Music Licensing Intern

  Focus on optimization of metadata, creation of playlists for music supervision briefs, and review track submissions from new and existing clientele. 𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:✔ Talent scouting, reviewing track submits: Discover new artists and composers who produce tracks that fit the catalog, then review and accept new client submissions.✔ Sales and marketing research, lead generation, datamining: Analyze track placements for future client opportunities.✔ Registering tracks, tracking broadcast data: Assess quarterly reports from PROS to ensure artists and composers and being compensated properly.✔ Assisting with music supervision searches: Create and submit playlists for briefs from sources like Tracks & Fields and ProTunes.✔ Metadata: Manage, edit, create, and optimize track metadata for approved tracks Show less