
Dr. John McSloy
Chief Technology Officer (CTO)

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About me
CTO | Ecommerce Growth, Scaling & Automation Specialist | Magento Developer | Google Ads | Ecommerce SEO | Computational Physicist
Education

University of Strathclyde
1999 - 2002Doctor of Philosophy (PhD) Theoretical and Mathematical PhysicsPhD Computational Physics, which was a mix of Theoretical Physics, Applied Mathematics and High Performance Computing.

Glasgow Caledonian University
1995 - 1999Bachelor of Science (BSc) Engineering Physics/Applied Physics
Experience

INDEZ Ltd
Apr 2016 - nowChief Technology Officer (CTO)- CTO In charge of innovation, automation and client growth.- Providing Ecommerce Growth consultancy for a dozens of Ecommerce businesses who generate £100m+ in online sales and export to 148+ countries.- Instrumental in helping clients grow Ecommerce revenue by an average of +84% (2023), +64% (2022), +109% (2021), +120% (2020), +73% (2019) & +75% (2018).- Key part of development team for approx 50 Magento 1 & 2 websites.- Ecommerce Rescue services for over a dozen other Magento 1 & 2 websites.- Ongoing Magento / Adobe Commerce maintenance & development.- Site architect for over a dozen complex Ecommerce projects with bespoke ERP integration and business automations.- Created an additional 50+ Ecommerce websites on non-Magento platforms over the years e.g. Shopify, BigCommerce, Webflow etc.- PPC management of more than £3.5 million/year across: Google Ads, Microsoft Ads & Amazon Ads.- Google Premier Partner and tech vendor partner with Shopify, Klaviyo, Amazon Ads, Sonassi, Gorgias etc.- Ecommerce Security, Vulnerability & Penetration Testing, PCI-DSS, WAF.- Creator of INDEZ Dashboard Real-time Business Intelligence (BI) Dashboard.- Presenter at regular INDEZ events and Ecommerce Club webinars with 50+ attendees.- Provider of training courses for Chambers of Commerce and similar bodies.- Conference speaker.Ecommerce Scotland Conference on 14th of March 2024:- Primary conference planner and organiser.- Creator of Webflow event website.- Created and delivered 4 educational talks on "Failure to Scale: What do you need to Cross the Ecommerce Chasm in 2024?", "Optimising Your Tech Stack for Scalable Growth", "Is Google the Unlikely Saviour of the High Street?", "Demand Capture & Profit Optimisation: How to Save Thousands Per Month".- Chair of 1 panel on "Mastering the Art of Ecommerce Scaling".- Part of 2 panels on "The Automation Revolution: Pioneering Tools & Tactics", "What's Next for UK Ecommerce?". Show less
Licenses & Certifications
- View certificate

Digital Garage: Online Marketing Fundamentals
IAB EuropeSept 2016 - View certificate

New Relic Certified Performance Pro
New Relic UniversityApr 2018 - View certificate
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Google Ads Measurement Certification
Google Digital Academy (Skillshop)Jan 2021 - View certificate

Google Analytics Certification
GoogleJul 2016 - View certificate

Google Mobile Sites Certification
GoogleApr 2017 - View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)Jan 2024 - View certificate

BingAds Accredited Professional
MicrosoftAug 2016 - View certificate
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Google Search Ads Certification
Google Digital Academy (Skillshop)Jan 2024 - View certificate
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Google AI-Powered Shopping Ads Certification
Google Digital Academy (Skillshop)Jan 2024 - View certificate
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Google Ads Video Certification
Google Digital Academy (Skillshop)Jan 2024
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