Laurence Le Goff

Experience

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  Zénith Luminaires

  Nov 2003 - Dec 2003

  Sales Assistant

  • Assisted in the daily operations of a retail shop selling high-end items (priced items, tracked sales & promotions, offered assistance to customers, processed payments, handled merchandising, participated to annual inventories etc.)

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  AIESEC in France

  Sept 2005 - Jan 2006

  AIESEC TN Manager

  Part of the AEISEC organisation at Institut National des Telecommunications

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  Infinancials

  Jul 2006 - Sept 2006

  Marketing and CRM Assistant

  • Set up Customer Relationship Management tools using Salesforce’s software • Created instructional video on company’s products to train the major clients

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  Carrefour

  Oct 2006 - Feb 2007

  Marketing Consultant

  • Competed on marketing team drafting proposals for major international retailer targeting 12 to 25 years old market including analysis, assessment, goals, marketing strategy, action plan and advice• Individual responsibility focused on textile area and responding to increased eco-awareness in young customers

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  Bouygues Telecom

  Apr 2007 - Apr 2007

  Marketing Consultant

  • Worked with team of managers and engineers to draft strategy for mobile plan with Internet access geared to youth market including market analysis, definition of goals and action plan

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  BearingPoint

  Oct 2007 - Jul 2008

  Project Management Consultant

  • Member of project management teams assigned to international clients for SAP installation and reorganization projects• Installed on-site tracking and monitoring tools (planning, scheduling, compliance with established processes, analysis of project status, traceability of the exchanges, follow-up of deliverables and documentation) to deliver projects, done with car manufacturer and agricultural cooperative, on time and within budget• Established and maintained uniform procedures and style practices• Reported and coordinated with the consulting team as well as the client • Implemented customer survey to follow client response to project and to compile project’s final data analysis عرض أقل

• 

  Clark University

  May 2009 - Jul 2009

  Graduate Assistant

  • Drafted a five years strategic plan for business department using SWOT analysis, their mission statement, vision and resources as guidelines and to set up goals• Researched economic and investment situation in Rwanda and its relations with NGOs

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  Distrilec

  May 2010 - Sept 2012

  Buyer and Marketing Officer

  • Participated in the launching of 2 new stores and organized promotional events, exhibitions and trade fairs and tracked the profits achieved• Developed collaterals (catalogue, mailing etc.) to reach a loyal customer base• Improved and managed the company’s online store & increased the traffic of the website by 35%. Trained employees about the new usages of the website• Developed and assessed sales and marketing procedures• Conducted and oversaw procurement operations (purchase orders, price negotiation, track shipments, delays/issues solving) and worked on stock optimization and product demands according to sales performance. Periodically supervised the purchasing department, managing a small team• Handled Human Resources tasks (recruitment process, team building events etc.) عرض أقل

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  Lionbridge

  Nov 2012 - Jan 2013

  Online Analyst

  • Put in place sales and e-marketing tools to improve web content to increase the web traffic, the acts of purchase and to ensure services meet clients’ needs

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  Newell Brands

  Aug 2014 - Dec 2015

  Trade Marketing Coordinator EMEA

  • Developed the visibility, impact and sales of well-established international brands (Parker, Waterman, Rotring, Papermate, Dymo, RCP, Sharpie etc.) in Europe• Handled the production of marketing materials (web banner, video, flyer, advert, merchandising page, sampling card, wobbler, gondola end, display, totem etc.) including creation, adaptation and translation in 15 languages• Implemented pan EMEA promotional plans (bundle, cashback, discount, etc.)• Managed a budget of 75k$ related to trade shows & incentives projects and organized 30 conventions in 12 countries welcoming 10 000 professionals• Participated in client meetings about contracts, listing, promotions & collaterals• Liaised with the legal team regarding issues like counterfeit goods and local/national marketing rules to follow (packaging, promotional materials etc.) عرض أقل

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  Newell Brands

  Jan 2016 - Jul 2019

  • Managed the brand strategy and development of assigned brand, Dymo, in EMEA while respecting the company’s commercial and marketing objectives, maintaining brand’s consistency, satisfying customers and delivering profitability • Communicated to regional & EMEA departments, recommendations per channels (web, retail, contract, wholesale etc.) regarding product, pricing & placement• Researched and consolidated surveys, market and competition data to identify requirements of existing and potential products as well as consumer behaviors, business issues, opportunities, new markets and trends• Developed and tracked marketing campaigns including consumer-oriented (rebates, cashbacks, samples, contests, loyalty programs) & trade-oriented (tradeshows, trainings, case studies, POP displays) activities• Managed with finance, brand’s P&L statement to achieve ROI & financial plans• Liaised with several departments (finance, quality, logistics, sales etc.) negotiating and ensuring projects respect required products/services characteristics, cost forecast, markets ‘specificities and key deadlines• Developed and planned the marketing strategy focused not only on sales and promotions but also value creation through segmentation, differentiation, customers experience and building loyalty• Participated on a daily basis to each phase of products development including pitching new ideas, R&D support, screening, ROI evaluation, profit & loss projection, market test, review and commercialization phases عرض أقل • Implemented pan-European marketing activation plans across broadcast, print and online platforms to build brands’ visibility and to secure market shares gain for Parker, Waterman, Rotring, Papermate, Sharpie, Dymo • Set up and implemented pan- European marketing activation plans within 19 countries across broadcast, print and online platforms to secure market shares gain and to to build brands’ visibility for well-established international brands • Adapted marketing plan according to countries specificities and informed headquarters about local factors impacting products within each country• Planned and implemented marketing campaigns including briefing external agencies, monitoring and assessing campaigns and measuring campaigns’ ROI• Developed and tracked marketing activities including consumer-oriented promotions (rebates, cashbacks, samples, contests, loyalty programs etc.) and trade-oriented promotions (trade shows, training programs, POP displays etc.)• Negotiated and aligned with clients during meetings regarding contracts specificities, product launch, promotional plans, joint customers plans, online content, listing and marketing budget • Handled a budget of 250k$ allocated for advertising, promotions, incentives, samplings, trade shows, customers ‘events and trainings• Represented the company during tradeshows and trained salespersons and other attendees about the range of existing and new products/services. Helped decide about the products to be displayed during the events عرض أقل

  • Brand Strategy Associate Manager EMEA

    Jul 2017 - Jul 2019

  • Trade Marketing Associate Manager EMEA

    Jan 2016 - Jun 2017
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  Techno Q

  Nov 2019 - May 2021

  Customer Relations & Marketing Manager

  • Managed the Marketing and Customer Relations Department• Developed and implemented the marketing strategies, online and offline, including objectives, action plan, timeline, budget and measurement plan• Created a communication & PR strategy (case study, newsletter, ad, social media, website, press release, award etc.) & led relationships with local/international press• Created sales & marketing presentations targeting key and prospects clients• Conducted market research and competitive analysis to effectively communicate the company’s value proposition• Led advertising agencies and graphic designers regarding the development of marketing collaterals and photos/videos shoots • Developed the partnership and marketing plan of the Philips brand for Qatar• Took care of and tracked customers satisfaction and complaints • Led, analyzed and reported the performance of cross-channel digital marketing activities (social media, email, SEO, SEA, content marketing, paid search etc.)• Supervised and wrote several winning award entries (2020 AV Awards, AVIXA AV Experience Award, Inavation Awards) and won Best Flexible Space Experience at the AV Experience Award 2020 as well as Best Healthcare Project at the Inavation Awards 2021 عرض أقل

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  JCDecaux

  May 2022 - now

  Head of Marketing

  - Oversee the marketing department- Develop and improve marketing strategies and operations- Liaise with the JCD regional marketing teams to implement common tools and actions- Assist in the preparation of marketing plan by establishing sales and pricing strategies, objectives, action plans, schedules and assignments in coordination with the sales director and the MD- Setup the best sales tools such as media kit, rate cards, sales leads, competitive reports and special offers, etc.- Coordinate PR & Communication activities (press relations, website, newsletter etc.)- Conduct marketing research and ensure accurate market watch عرض أقل